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History of Sega in Slovenia

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History of Sega in Slovenia
Official Sega distributor(s): Comy (1990-1991), Mladinska Knjiga (1993-1998), Videotop (2004-2010), Computerland (2010-2014), Videotop (2014-2018), Colby (2018-present)

Socialist Yugoslavia

Socialist Yugoslavia did not belong to the Warsaw Pact. A small amount of Sega, Nintendo and Atari games and consoles were sold here.In the 70s Yugoslavia was one of the countries where Sega imported its game machines.The only known company that sold Sega Master System was Comy, which began importing the console from 1990.[1]

Slovenia

After declaring independence in 1991,Sega appeared again in Slovenia in 1993. The main salesman was Mladinska Knjiga.The company was a bookstore, however, it also decided to open a multimedia center. Sega Mega Drive, Sega Master System II, Sega Mega-CD II, Sega Game Gear and Mega Drive 32X have been imported to Slovenia.Sega had competition from Nintendo, which in Slovenia was distributed by Laser Plus from the end of 1992 .The company had full support from Stadlbauer (Regional distributor of Nintendo in Central and Eastern Europe).[2]

The promotion campaign started. Mladinska Knjiga organized Sega Open 93 which was a response to the Nintendo Championship 93.

From 1993, a Sega Mega Drive clone called New 16 Bit was released by Atlas .

Sega lost its popularity with the release of Sega Saturn which was little known in the country. Laser Plus maintained the popularity of Nintendo 64 at the same level as Super Nintendo.

Ita Plus was the first company to present Sega Dreamcast in Slovenia. They imported consoles from the USA. The official distribution of the Dreamcast appeared later, but the console was not popular. [3]

In 2004 Sega started cooperation with Videotop. However, in 2010 the contract was broken and Computerland began to sell Sega games. In 2014, Videotop co-operated again, which in 2016 became a representative of Sega in all former Yugoslavia.[4]In 2017, Videotop became the property of Computerland Group.[5] In 2018, Videotop was acquired by Colby which also belongs to the Computerland Group which means that the distributor of Sega is now Colby.[6]

Megazin SI 0101.pdf

PDF
Print advert in Megazin (SI) #0101: "Letnik 1, Številka 1, September 1993" (1993-xx-xx)
also published in:
  • Megazin (SI) #0102: "Letnik 1, Številka 2, Oktober 1993" (1993-xx-xx)[7]

Megazin SI 0104.pdf

PDF
Print advert in Megazin (SI) #0104: "Letnik 1, Številka 4, December 1993" (1993-xx-xx)


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