History of Sega in Iceland

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Iceland 
History of Sega in Iceland
Official Sega distributor(s): Skífan (1990-1991), Tölvuhúsið (1991-1992), Japis (1993-2002), Sena (2005-present)

In the 70s Iceland was one of the countries where Sega imported its game machines.[1]

The first information about Sega video games in Iceland comes from early 1990 when Master System hit stores.[2] The distributior was most likely Skífan and in December 1990, the Mega Drive console was released in the country.[3]

Established in May 1991, Tölvuhúsið became Sega's agent in Iceland and still sold Mega Drive with new released Master System II and Sega Game Gear.[4]

In early 1993, the Japis became the distributor[5] and from that on the competition between Sega and Nintendo distributed by Bergsala AB and Hljomco intensified in Iceland. The new partner also had to fight the symptoms of piracy of Sega games[6]. Japis remained a fairly long partner of Sega and released Mega Drive II[7] Mega CD II[8], Mega Drive 32X, Sega Saturn[9] and Dreamcast[10] .

Since 2005, Sena has been the distributor of Sega.[11]

External links

References


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