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History of Sega in Australia

From Sega Retro

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History of Sega in Australia
Official Sega distributor(s): John Sands Electronics (1984-1986) , Ozisoft (1987-2002), Sega Distribution Australia (199x-200x),Sega Enterprises Australia (199x-200x) THQ (2003-2007) Sega Australia (2007 — 2012-07-01), Five Star Games (2012-07-01 — present)

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In the 70s Australia was one of the countries where Sega imported its game machines.

1984-2002

John Sands Electronics distributed SC-3000 in Australia from 1984[1]

In 1987, Ozisoft began to represent Sega in Australia and New Zealand. The most successful for the company was the release of Sega Mega Drive which achieved great success in both countries. In 1991, the company was sold to First Pacific Hong Kong, and in 1992, the company was bought by Sega, becoming Sega OziSoft.

At the beginning of the 90s, Sega Club was founded.

In late 1996 Sega announced a distribution deal with Village Nine Leisure (a partnership between Village Roadshow, Nine Network and Westfield Group) to bring arcade games to Australia and New Zealand[2].

In 1996, TCI's technology group got the rights to distribute Sega Channel in Australia.The distributor was supposed to be Austar and Galaxy.

Sega waived participation in the company shortly before the release of Sega Dreamcast (March 1998), although OziSoft continued to sell the console. The company returned to its old name. In 2002 OziSoft was bought by Infogrames.

Telstra was involved in providing the internet service for Dreamcast.[3]

V/S Equipment Distribution Joint Venture dealt with the service of entertainment facilities.

Other companies selling Sega products in the 90s include Sega Distribution Australia and Sega Enterprises Australia.[4]

2003-present

Due to the lack of representation in Australia, Sega decided to cooperate with THQ. Since 2003, all games have been issued by THQ Australia.

In 2007, Sega again went to Australia thanks to the new representative office.[5] However, in 2012, the company began to have problems and left the Australian market.

After the reconstruction, the new distributor became the company Five Star Games in 2012 which still has the same functions to this day.[6]

References

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