History of Sega in Australia
From Sega Retro
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| History of Sega in Australia |
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| Official Sega distributor(s): John Sands Electronics (1984-1986), Ozisoft (1987-2002), THQ (2003-2007), Sega Australia (2007 — 2012-07-01), Five Star Games (2012-07-01 — present) |
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In the 70s Australia was one of the countries where Sega imported its game machines.[1]
John Sands Electronics distributed SC-3000 in Australia from 1984[2]
In 1987, Ozisoft began to represent Sega in Australia and New Zealand and released every console from Master System to Dreamcast. The most successful for the company was the release of Sega Mega Drive which achieved great success in both countries. In early 90s, Sega Club was founded. In 1991, Ozisoft was sold to First Pacific Hong Kong, and in 1992, the company was bought by Sega, becoming Sega OziSoft.
In late 1996 Sega announced a distribution deal with Village Nine Leisure (a partnership between Village Roadshow, Nine Network and Westfield Group) to bring arcade games to Australasia.[3][4]
In January 1996, TCI's technology group got the rights to distribute Sega Channel in Australia. The distributor was supposed to be Austar and Galaxy.[5]Telstra was involved in providing the internet service for Dreamcast.[6]
Sega waived participation in Ozisoft shortly before the release of Sega Dreamcast (March 1998), although OziSoft continued to sell the console. The company returned to its old name and in 2002 was bought by Infogrames.
V/S Equipment Distribution Joint Venture dealt with the service of Sega entertainment facilities. Other companies that had someting to do with Sega were Sega Distribution Australia and Sega Enterprises Australia.[7]
Due to the lack of representation in Australia, Sega decided to cooperate from 2003 with THQ Australia. In 2007, Sega again went to Australia thanks to the new representative office called Sega Australia.[8] However, in 2012, the company began to have problems and left the Australian market.
After the reconstructions, Five Star Games have taken care of Sega distribution in 2012[9].
References
- ↑ File:Sega_Company_Profile_1970.pdf
- ↑ https://books.google.az/books?id=DbFxAgAAQBAJ&pg=PA17&lpg=PA17&dq=John+Sands&source=bl&ots=fltVLjsgoN&sig=3ZF2K7ojlHn38Be6TGRf7vPgyt0&hl=pl&sa=X&ved=2ahUKEwi6y5G3ntPcAhVI3aQKHaBlAPYQ6AEwGHoECAgQAQ#v=onepage&q=John%20Sands&f=false
- ↑ Hyper, "December 1996" (AU; 1996-xx-xx), page 10
- ↑ Sydney Harald 1996-10-01
- ↑ https://forums.sonicretro.org/index.php?threads/more-sega-channel-prototypes-dumped.25935/page-11#post-833889
- ↑ https://archive.ph/M0SFX
- ↑ https://web.archive.org/web/20001202153600/http://www.sega.co.jp/sega/corp/kaisha/group.html
- ↑ http://www.ign.com/articles/2007/08/27/sega-australia-interview
- ↑ https://www.arnnet.com.au/article/431397/five_star_games_becoming_new_sega_distributor_australia_made_sense_former_sega_md/