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History of Sega in Germany

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History of Sega in Germany
Sega distributor(s): Ariolasoft (1986-1988), Virgin (1988-1991), Sega Europe (1991-2001), Big Ben Interactive (2001-2005), Maxupport (2005-2012), Koch Media (2012-present)

Ariolasoft distributed the Sega Master System in West Germany from 1986 until September 1988 when Virgin took over. Early German Master System releases often had German language covers and instructions.[1]

Virgin's European Sega distribution business including united Germany was bought out by Sega in 1991, with the new company named Sega Europe. In 2001, after the interruption of the Dreamcast production, the Sega crisis began. Sega Europe closed its branch in Germany.This year, Sega Europe has chosen Big Ben Interactive as a distributor.[2] Sega Europe returned in 2005 and her representative, as in the rest of the German-speaking countries, was Maxupport.[3]

Following restructuring in 2012 Sega Europe closed down it's German operations, handing over distribution to Koch Media.[4]

In 1996, TCI's technology group got the rights to distribute Sega Channel in Germany.Service was launched as a test service in Kaiserslautern by Deutsche Telekom.

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