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History of Sega in Brazil

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History of Sega in Brazil
Sega distributor(s): Tectoy (1988-present)

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Tectoy company quickly stroke a deal to become the exclusive representative of Sega . In the coming years they would release all of Sega's game machines, from the Master System to the Dreamcast.

With Tec Toy, Sega had a huge advantage over rival Nintendo in the Brazilian market; although there were countless NES clones there, Nintendo had no official representatives until 1993. This way, the Master System was a massive success there, and Tec Toy even made some versions not released anywhere else. During the 1990s, Tec Toy had 80% of the Brazilian market.

Tectoy is the official distributor of Sega products in Brazil to this days

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