History of Sega in Austria

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Austria 
History of Sega in Austria
Official Sega distributor(s): Impuls (1988-1990), Virgin (1991), Sega Vertriebsgesellschaft (1991-1993), Sega Austria (1993-1996), Video-Vertrieb Österreich (1996-1997), W.D. Warren (1998-1999), Bachmayer & Partner (1999-2001), Maxupport (2005-2012), Koch Media (2012-present)

In the 70s Austria was one of the countries where Sega imported its game machines.

Since 1988, the Impuls has been distributing Sega consoles on the Austrian market. This company released the Sega Master System and Mega Drive console.

In 1991, Virgin started to distribute Sega consoles in several European countries, including Austria. Master System II and Game Gear were released then.

After the establishment of Sega Europe, Sega Vertriebsgesellschaft was responsible for sales in Austria until August 1993.

In August 1993, Sega Europe created Sega Austria. They released Mega CD II in 1993, Multi Mega and Mega Drive 32X in 1994 and Sega Saturn in 1995. However by 1996 there had been a large decline in the 16-bit market, and Sega Saturn was struggling against Sony's PlayStation. Sega Europe had not turned a profit since 1993 and so the decision was made to close down their operations in smaller markets, and make drastic reductions in the workforce of major markets. On March 1, 1996, Sega Europe closed its branch in Austria along with Belgium, Denmark, and The Netherlands.[1]

Since then, Austria was supported by Sega Germany. From March 1996 to October 1997, Video-Vertrieb Österreich was responsible for sales. From March 1998 until April 1999, distribution was handled by W.D. Warren. In 1999, Bachmayer & Partner took over the duties of a distributor and released Sega Dreamcast. Dreamcast Internet was available in Austria from December 2000 thanks to Jet2Web Internet [2][3][4][5]

Around 2005 in the German-speaking countries, the company Maxupport became the representative of Sega.[6] Following restructuring in 2012 Sega Europe handed over Austrian distribution to Koch Media.[7]

References

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