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History of Sega in Austria

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History of Sega in Austria
Official Sega distributor(s): Impuls (1988-1990), Virgin (1991), Sega Vertriebsgesellschaft (1991-1993), Sega Europe (1993-1996), Video-Vertrieb Österreich (1996-1997), W.D. Warren (1998-1999), Bachmayer & Partner (1999-2001), Maxupport (2005-2012), Koch Media (2012-present)

In the 70s Austria was one of the countries where Sega imported its game machines.

From 1988, the distributor in Austria was Impuls.The company has released Sega Mega Drive and Sega Master System. In 1991, the distributor was Virgin Mastertronic Vertriebsges. After this, Sega Vertriebsgesellschaft took over the distribution and sold products until 1993.

With the success of the Sega Mega Drive, Sega Europe embarked on a rapid expansion, taking over direct distribution of Sega products in a number of European markets, one of which was Austria. However by 1996 there had been a large decline in the 16-bit market, and Sega Saturn was struggling against Sony's PlayStation. Sega Europe had not turned a profit since 1993 and so the decision was made to close down their operations in smaller markets, and make drastic reductions in the workforce of major markets. Thus in 1996 Sega withdrew from Austria along with Belgium, Denmark, and The Netherlands.[1]

Since then, Austria was supported by Sega Germany which chose its distributors until 2001. From 1996 to October 1997, Video-Vertrieb Österreich was responsible for sales. From March 1998 until April 1999, distribution was handled by W.D. Warren. In 1999, Bachmayer & Partner took over the duties of a distributor and released Sega Dreamcast. Dreamcast Internet was available in Austria from December 2000.[2][3][4][5]

Around 2005 in the German-speaking countries, the company Maxupport became the representative of Sega.[6] Following restructuring in 2012 Sega Europe handed over Austrian distribution to Koch Media.[7]

References

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