Sega Mobile

From Sega Retro

SegaMobile logo.svg
Sega Mobile
Founded: 2002-04-18[1]
San Francisco, California, United States

Sega Mobile was a division established within (a division of Sega of America) to tackle the then-emerging mobile video games market. It was founded in April 2002 and initially run by Ryoichi Shiratsuchi[1]. Sega Mobile was responsible for Sega's mobile content in North America - other regions of the world were handled differently.

Sega Mobile was established as part of an initial mobile "boom" in the early-2000s, as mobile phone and handheld PDA technology was accelerating at a rapid pace. Sega had already been catering for such a market in Japan, where at the time of this US branch's launch, was estimated to involve 2.5 million users subscribing to "wireless content"[1]. It was widely expected by industry analysts that similar growth would occur stateside, leading to a multi-billion dollar industry for Sega to take advantage of.

Sega Mobile was not the first venture into this market for Sega (a deal with Motorola was announced in June 2000 for their line of iDEN-enabled handsets), but it was the first concentrated effort to bring multiple games to multiple handheld platforms. Progress began in May 2002 after a deal was signed with US carrier Sprint[2], the first game being Sega Monkey Ball[3].

Sega Mobile added other carriers and platforms to its list towards the end of the year and into 2003, including Pocket PC[4], AT&T Wireless mMode[5], BREW[6] and Palm OS[7]. It later made a deal with publisher Handago to increase the number of distribution outlets[8].

Sega Mobile charged for its games, which were downloaded through 3G services. Many of the earlier games offered through the service were designed to stop working after 30 days forcing the user to re-purchase software.

Sega's US arm produced very little of the content offered through the service - roughly half the games were outsourced to smaller development teams (typically simpler or original titles), while the other half were brought over from Japan (usually arcade or console conversions). The US operation never matched the volume or diversity of titles available in Japan, whose market was far more mature at the time and had more capable handsets on general sale. Furthermore Sega Mobile would stop openly advertising older games and possibly pull them off the market, while in Japan games were available for much longer.

Products for Nokia's N-Gage platform, were not handled directly by Sega Mobile, with responsibilities instead going to the parent company.

Sega Mobile continued its operations throughout the decade, however accelerated change in the mobile market led to two dominant mobile platforms; iOS and Android. Sega Networks Inc. was established in 2012 to cater for this new smartphone market - Sega Mobile subsequently found itself without platforms to support, and so likely folded back into Sega of America.



  • Sprint (since May 2002)
  • AT&T Wireless (October 2002-October 2004)
  • Cingular/AT&T (since October 2004)
  • Verizon Wireless
  • T-Mobile
  • Qwest Wireless (until October 2009)
  • Alltel
  • Hawaiian Telcom
  • Embarq (May 2006-October 2009)
  • Cox Wireless
  • CenturyTel (October 2004-October 2009)



Palm OS

i-mode 504i

i-mode 505i

J-Sky (50KB)

Vodafone Live! (256KB)

EZweb (Java Phase 2/2.5)

EZweb (BREW 2.0)

Club Air-Edge

LG F2400

LG KG800

LG S5200

LG U300

LG U8110

LG U8120

LG U8138

LG U8150

LG U880

Motorola C380

Motorola C390

Motorola C650

Motorola C975

Motorola C980

Motorola E1000

Motorola E1070

Motorola E398

Motorola KRZR K1

Motorola L2

Motorola L6

Motorola PEBL U6

Motorola RAZR maxx V6

Motorola RAZR V3

Motorola RAZR V3i

Motorola RAZR V3x

Motorola RIZR Z3

Motorola SLVR L7

Motorola Triplets

Motorola V1050

Motorola V180

Motorola V360

Motorola V535

Motorola V551

Motorola V620

Motorola V635

Motorola V80

Motorola V975

Nokia 2355

Nokia 2610

Nokia 2855

Nokia 3100

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Nokia 3110 classic

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Nokia 5500 Sport

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Nokia 8600 Luna

Nokia 8800

Nokia E50

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Nokia E65

Nokia E90 Communicator

Nokia N70

Nokia N71

Nokia N72

Nokia N73

Nokia N75

Nokia N76

Nokia N80

Nokia N81

Nokia N90

Nokia N91

Nokia N92

Nokia N93

Nokia N95

O2 Ice


Samsung D500

Samsung D520

Samsung D600

Samsung D800

Samsung D820

Samsung D830

Samsung D900

Samsung E250

Samsung E310

Samsung E330

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Samsung E370

Samsung E530

Samsung E600

Samsung E630

Samsung E700

Samsung E710

Samsung E720

Samsung E780

Samsung E800

Samsung E810

Samsung E840

Samsung E870

Samsung E900

Samsung P510

Samsung U600

Samsung X450

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Samsung X480

Samsung X640

Samsung Z130

Samsung Z230

Samsung Z400

Samsung Z500

Samsung Z510

Siemens C65

Siemens C75

Siemens M65

Siemens ME75

Siemens S65

Siemens SK65

Siemens SL65

Sony Ericsson J300

Sony Ericsson K300

Sony Ericsson K310

Sony Ericsson K500

Sony Ericsson K510

Sony Ericsson K550

Sony Ericsson K600

Sony Ericsson K610

Sony Ericsson K700

Sony Ericsson K750

Sony Ericsson K790

Sony Ericsson K800

Sony Ericsson K810

Sony Ericsson K850

Sony Ericsson S700

Sony Ericsson T610

Sony Ericsson W200

Sony Ericsson W550

Sony Ericsson W580

Sony Ericsson W600

Sony Ericsson W700

Sony Ericsson W800

Sony Ericsson W810

Sony Ericsson W850

Sony Ericsson W880

Sony Ericsson W900

Sony Ericsson W910

Sony Ericsson Z1010

Sony Ericsson Z310

Sony Ericsson Z500

Sony Ericsson Z520

Sony Ericsson Z530

Sony Ericsson Z550

Sony Ericsson Z610

Sony Ericsson Z710

Sony Ericsson Z800


Pocket PC

  • Sega Classics Action Pack (2002)
  • Sega Classics Leisure Pack (2002)

Palm OS





External links


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