View source for Sega AM3

{{CompanyBob
| logo=
| division=[[Sega Enterprises, Ltd.|Sega Enterprises]]
| founded=1990
| defunct=1999-05-11
| prevdate=1990
| prev=[[Sega R&D 1]]
| nextdate=1999-05-11
| next=[[Sega Software R&D Dept. 3]]
| headquarters=Japan
}}
'''Sega Amusement Machine Research and Development Department #3''', (第三AM研究開発部), shortened to '''AM R&D Dept. #3''' or '''AM3''', was a division within [[Sega Enterprises]]. It was formally established in April 1993, due to an internal reorganization of the arcade development section{{fileref|DCM_JP_20000922_2000-30.pdf|page=93}}, and existed primarily to create arcade (or "amusement") games. During its existence, this division was commonly referred to as '''Sega AM3''', being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, [[Hisao Oguchi]] acted as AM3's general manager{{fileref|IR EN 2003-05-19.pdf|page=2}}. AM3 existed for most of the 1990s until May 1999 when it became '''Sega Software R&D Dept. 3'''{{fileref|DCM_JP_19991119_1999-36.pdf|page=15}}.

Like AM1 and AM2, AM3 brought it's own colour to Sega's amusement research and development. Most notable are rail shooters (''[[Rail Chase]], [[Gunblade NY]], [[The Lost World: Jurassic Park]]''), sports (''[[Decathlete]], [[Virtua Tennis]]'') and games that simulate real life careers in ''[[Crazy Taxi]]'', ''[[Jambo! Safari]]'' or ''[[Derby Owners Club]]''. For a brief time, the team experimented with pre-rendered 3D graphics for use in [[AM5]]'s [[AS-1]] simulator, producing ''[[Michael Jackson in Scramble Training]]'', ''[[Megalopolis: Tokyo City Battle]]'', and a number of experimental short films based around [[Sonic the Hedgehog]].{{magref|bemega|1994-10|95}} ''[[VR-1]]'' and ''[[Dragon Ball Z V.R.V.S.]]'' also saw AM3 involved with AM5 and advanced technology again.

==Sections==
*Planning Section{{magref|ssmjp|1997-35|188}}
*Software Section{{magref|ssmjp|1997-35|189}}
*Design Section{{magref|ssmjp|1997-35|188}}

==Softography==
{{CompanyHistoryAll|Sega AM3}}


{{multicol|
===[[X Board]]===
* ''[[Carribean Roule]]'' (1992) (with [[Sega AM6]])
* ''[[Royal Ascot]]'' (1992) (with [[Sega AM6]])

===[[System 32]]===
* ''[[Hard Dunk]]'' (1994)
* ''[[Title Fight]]'' (1992)

=== [[Sega Model 2A CRX]] ===
* ''[[Manx TT Superbike]]'' (1995)

=== [[Sega Model 2B CRX]] ===
* ''[[Gunblade NY]]'' (1995)

=== [[Sega Model 3 Step 2.1]] ===
* ''[[Dirt Devils]]'' (1998)

=== Unique/Unknown ===
* ''[[Bingo Party]]'' (1993)
* ''[[Exciting Boat Race]]'' (1993)

===[[Sega Saturn]]===
* ''[[Baku Baku Animal]]'' (1995)
* ''[[Cyber Troopers Virtual-On]]'' (1996) (with [[CRI]] and [[Sega CS]])
* ''[[Funky Head Boxers]]'' (1995)
* ''[[Winter Heat]]'' (1998) (with [[Data East]])

===[[Dreamcast]]===
* ''[[Cyber Troopers Virtual-On: Oratorio Tangram M.S.B.S. Ver. 5.4]]'' (2000)
|cols=3}}

==List of staff==
{{StaffList|Sega AM3}}

==Magazine articles==
{{mainArticle|{{PAGENAME}}/Magazine articles}} 

==External links==
* [http://web.archive.org/web/20040610032406/http://www.hitmaker.co.jp/site/comphistory.html Sega AM3's production history on the Hitmaker website (Internet Archive)]

==References==
<references />

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