New Entertainment R&D Dept.
From Sega Retro
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New Entertainment R&D Dept. was a development division within Sega formed after a restructuring of Sega (and Sammy) in 2004. The division was effectively a continuation of Amusement Vision, with the Amusement Vision moniker dropped. It is also likely some staff from the former Smilebit studio may have ended up here, others going to Sports Design R&D Dept..
As the name suggests, New Entertainment was responsible for developing brand new products for Sega, specifically those aimed at the consumer (home) market. By far its biggest success in this regard was the release of Yakuza, which went on to spawn a line of sequels.
In 2006 New Entertainment and the Global Entertainment R&D departments were merged and renamed, now falling under a "Consumer R&D" group.
Softography
Xbox
- Spikeout: Battle Street (2005)
- Super Monkey Ball Deluxe (2005)
PlayStation 2
- Super Monkey Ball Deluxe (2005)
- Yakuza (2005)
- Yakuza 2 (2006)
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