Difference between revisions of "Renovation Products"

Latest revision as of 09:54, 19 October 2022

Renovation Products

Founded: 1989

Defunct: 1993

Merged into: Sega (1993)

Headquarters:

987 University Avenue, #10, Los Gatos, California, United States^[1]^[2]

Renovation Products was Telenet Japan's US publisher of Sega Mega Drive games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's Doomsday Warrior) and they promptly disappeared.

Company

Very few of Renovation's games were released in Europe, however a deal was at one point struck with Ubisoft for distribution in that region^[3], which was subsequently challenged by Sega for undisclosed reasons^[4]. No games were officially released, however, and Ubisoft themselves did not publish a game for Mega Drive hardware until Street Racer in 1995.

President Hideaki Irie would later become COO of Sega of America^[5]^[6].

Gaiares advertising campaign

Main article: Jamie Bunker.

In 1990, Renovation Products selected one of their game testers, Jamie Bunker, to be the spokesperson for the upcoming Sega Mega Drive game Gaiares' advertising campaign.^[7] Bunker posed with the game's United States release in a series of three advertisements, with each labeling the seventeen-year old spokesman a "professional gamer". Contrasting with the often juvenile and exaggerative statements of other game advertisements of the day, Renovation Products' advertisements simply featured a visibly genuine Bunker presenting the game with a recommendation of its quality, and has become one of the Mega Drive era's most fondly-remembered advertising campaigns.

Softography

Mega Drive

(1990)
(1990)
(1990)
(1990)
(1990)
(1990)
(1991)
(1991)
(1991)
(1991)
(1991)
(1991)
(1991)
(1991)
(1991)
(1991)
(1991)
(1992)
(1992)
(1992)
(1992)
(1992)
(1992)

Mega-CD

(1992)
(1992)
(1992)
(1994)

Nintendo Switch

(2023)

References

↑ Electronic Gaming Retail News, "January 1992" (US; 199x-xx-xx), page 37
↑ Summer CES Directory, page 270
↑ Sega Pro, "December 1991" (UK; 1991-11-21), page 9
↑ Sega Pro, "February 1992" (UK; 1992-01-16), page 6
↑ @gdri on Twitter (Wayback Machine: 2018-05-18 21:25)
↑ @gdri on Twitter (Wayback Machine: 2018-05-18 21:38)
↑ http://cinnamonpirate.com/2007/07/unpublished-the-real-jamie-bunker/ (Wayback Machine: 2010-10-30 20:12)

[:File:EGRN_US_08.pdf_p37-1] Electronic Gaming Retail News, "January 1992" (US; 199x-xx-xx), page 37

[:File:SummerCES1991_Directory.pdf_p270-2] Summer CES Directory, page 270

[:File:SegaPro_UK_02.pdf_p9-3] Sega Pro, "December 1991" (UK; 1991-11-21), page 9

[:File:SegaPro_UK_04.pdf_p6-4] Sega Pro, "February 1992" (UK; 1992-01-16), page 6

[https:.2F.2Fweb.archive.org.2Fweb.2F20180518212559.2Fhttps:.2F.2Ftwitter.com.2Fgdri.2Fstatus.2F547150236506791939-5] @gdri on Twitter (Wayback Machine: 2018-05-18 21:25)

[https:.2F.2Fweb.archive.org.2Fweb.2F20180518213849.2Fhttps:.2F.2Ftwitter.com.2Fgdri.2Fstatus.2F547457202055680000-6] @gdri on Twitter (Wayback Machine: 2018-05-18 21:38)

[https:.2F.2Fweb.archive.org.2Fweb.2F20101030201205.2Fhttp:.2F.2Fcinnamonpirate.com.2F2007.2F07.2Funpublished-the-real-jamie-bunker.2F-7] ttp://cinnamonpirate.com/2007/07/unpublished-the-real-jamie-bunker/ (Wayback Machine: 2010-10-30 20:12)

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@@ Line 1: / Line 1: @@
 {{CompanyBob
 | logo=RenovationProducts logo.png
-| width=320
 | founded=1989
 | defunct=1993
-| tseries=
 | mergedwith=
 | mergedinto=[[Sega]] (1993)
-| headquarters=United States
+| headquarters=987 University Avenue, #10, Los Gatos, California, United States{{magref|egrn|8|37}}{{fileref|SummerCES1991 Directory.pdf|page=270}}
 }}
 '''Renovation Products''' was [[Telenet Japan]]'s US publisher of [[Sega Mega Drive]] games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's ''Doomsday Warrior'') and they promptly disappeared.
+==Company==
 Very few of Renovation's games were released in Europe, however a deal was at one point struck with [[Ubisoft]] for distribution in that region{{magref|segapro|2|9}}, which was subsequently challenged by Sega for undisclosed reasons{{magref|segapro|4|6}}. No games were officially released, however, and Ubisoft themselves did not publish a game for Mega Drive hardware until ''[[Street Racer]]'' in 1995.
 President [[Hideaki Irie]] would later become COO of [[Sega of America]]{{ref|https://web.archive.org/web/20180518212559/https://twitter.com/gdri/status/547150236506791939}}{{ref|https://web.archive.org/web/20180518213849/https://twitter.com/gdri/status/547457202055680000}}.
+===''[[Gaiares]]'' advertising campaign===
+{{MainArticle|Jamie Bunker}}
+In 1990, Renovation Products selected one of their game testers, [[Jamie Bunker]], to be the spokesperson for the upcoming [[Sega Mega Drive]] game ''[[Gaiares]]''' advertising campaign.{{ref|https://web.archive.org/web/20101030201205/http://cinnamonpirate.com/2007/07/unpublished-the-real-jamie-bunker/}} Bunker posed with the game's United States release in a series of three advertisements, with each labeling the seventeen-year old spokesman a "professional gamer". Contrasting with the often juvenile and exaggerative statements of other game advertisements of the day, Renovation Products' advertisements simply featured a visibly genuine Bunker presenting the game with a recommendation of its quality, and has become one of the [[Mega Drive]] era's most fondly-remembered advertising campaigns.
 ==Softography==