Difference between revisions of "Renovation Products"

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{{CompanyBob
 
{{CompanyBob
 
| logo=RenovationProducts logo.png
 
| logo=RenovationProducts logo.png
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| width=320
 
 
| founded=1989
 
| founded=1989
 
| defunct=1993
 
| defunct=1993
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| tseries=
 
 
| mergedwith=
 
| mergedwith=
 
| mergedinto=[[Sega]] (1993)
 
| mergedinto=[[Sega]] (1993)
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| headquarters=United States
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| headquarters=987 University Avenue, #10, Los Gatos, California, United States{{magref|egrn|8|37}}{{fileref|SummerCES1991 Directory.pdf|page=270}}
 
}}
 
}}
  
 
'''Renovation Products''' was [[Telenet Japan]]'s US publisher of [[Sega Mega Drive]] games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's ''Doomsday Warrior'') and they promptly disappeared.
 
'''Renovation Products''' was [[Telenet Japan]]'s US publisher of [[Sega Mega Drive]] games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's ''Doomsday Warrior'') and they promptly disappeared.
  
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==Company==
 
Very few of Renovation's games were released in Europe, however a deal was at one point struck with [[Ubisoft]] for distribution in that region{{magref|segapro|2|9}}, which was subsequently challenged by Sega for undisclosed reasons{{magref|segapro|4|6}}. No games were officially released, however, and Ubisoft themselves did not publish a game for Mega Drive hardware until ''[[Street Racer]]'' in 1995.
 
Very few of Renovation's games were released in Europe, however a deal was at one point struck with [[Ubisoft]] for distribution in that region{{magref|segapro|2|9}}, which was subsequently challenged by Sega for undisclosed reasons{{magref|segapro|4|6}}. No games were officially released, however, and Ubisoft themselves did not publish a game for Mega Drive hardware until ''[[Street Racer]]'' in 1995.
  
 
President [[Hideaki Irie]] would later become COO of [[Sega of America]]{{ref|https://web.archive.org/web/20180518212559/https://twitter.com/gdri/status/547150236506791939}}{{ref|https://web.archive.org/web/20180518213849/https://twitter.com/gdri/status/547457202055680000}}.
 
President [[Hideaki Irie]] would later become COO of [[Sega of America]]{{ref|https://web.archive.org/web/20180518212559/https://twitter.com/gdri/status/547150236506791939}}{{ref|https://web.archive.org/web/20180518213849/https://twitter.com/gdri/status/547457202055680000}}.
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===''[[Gaiares]]'' advertising campaign===
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{{MainArticle|Jamie Bunker}}
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In 1990, Renovation Products selected one of their game testers, [[Jamie Bunker]], to be the spokesperson for the upcoming [[Sega Mega Drive]] game ''[[Gaiares]]''' advertising campaign.{{ref|https://web.archive.org/web/20101030201205/http://cinnamonpirate.com/2007/07/unpublished-the-real-jamie-bunker/}} Bunker posed with the game's United States release in a series of three advertisements, with each labeling the seventeen-year old spokesman a "professional gamer". Contrasting with the often juvenile and exaggerative statements of other game advertisements of the day, Renovation Products' advertisements simply featured a visibly genuine Bunker presenting the game with a recommendation of its quality, and has become one of the [[Mega Drive]] era's most fondly-remembered advertising campaigns.
  
 
==Softography==
 
==Softography==

Revision as of 08:54, 19 October 2022

https://retrocdn.net/images/0/04/RenovationProducts_logo.png

RenovationProducts logo.png
Renovation Products
Founded: 1989
Defunct: 1993
Merged into: Sega (1993)
Headquarters:
987 University Avenue, #10, Los Gatos, California, United States[1][2]

Renovation Products was Telenet Japan's US publisher of Sega Mega Drive games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's Doomsday Warrior) and they promptly disappeared.

Company

Very few of Renovation's games were released in Europe, however a deal was at one point struck with Ubisoft for distribution in that region[3], which was subsequently challenged by Sega for undisclosed reasons[4]. No games were officially released, however, and Ubisoft themselves did not publish a game for Mega Drive hardware until Street Racer in 1995.

President Hideaki Irie would later become COO of Sega of America[5][6].

Gaiares advertising campaign

Main article: Jamie Bunker.

In 1990, Renovation Products selected one of their game testers, Jamie Bunker, to be the spokesperson for the upcoming Sega Mega Drive game Gaiares' advertising campaign.[7] Bunker posed with the game's United States release in a series of three advertisements, with each labeling the seventeen-year old spokesman a "professional gamer". Contrasting with the often juvenile and exaggerative statements of other game advertisements of the day, Renovation Products' advertisements simply featured a visibly genuine Bunker presenting the game with a recommendation of its quality, and has become one of the Mega Drive era's most fondly-remembered advertising campaigns.

Softography

Mega Drive

Mega-CD

References

  1. ↑ Electronic Gaming Retail News, "January 1992" (US; 199x-xx-xx), page 37
  2. ↑ Summer CES Directory, page 270
  3. ↑ Sega Pro, "December 1991" (UK; 1991-11-21), page 9
  4. ↑ Sega Pro, "February 1992" (UK; 1992-01-16), page 6
  5. ↑ @gdri on Twitter (Wayback Machine: 2018-05-18 21:25)
  6. ↑ @gdri on Twitter (Wayback Machine: 2018-05-18 21:38)
  7. ↑ http://cinnamonpirate.com/2007/07/unpublished-the-real-jamie-bunker/ (Wayback Machine: 2010-10-30 20:12)
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