Renovation Products
From Sega Retro
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| Renovation Products | ||
|---|---|---|
| Founded: 1989 | ||
| Defunct: 1993 | ||
| Merged into: Sega (1993) | ||
Headquarters:
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Renovation Products was Telenet Japan's US publisher of Sega Mega Drive games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's Doomsday Warrior) and they promptly disappeared.
Contents
Company
Very few of Renovation's games were released in Europe, however a deal was at one point struck with Ubisoft for distribution in that region[3], which was subsequently challenged by Sega for undisclosed reasons[4]. No games were officially released, however, and Ubisoft themselves did not publish a game for Mega Drive hardware until Street Racer in 1995.
President Hideaki Irie would later become COO of Sega of America[5][6].
Gaiares advertising campaign
- Main article: Jamie Bunker.
In 1990, Renovation Products selected one of their game testers, Jamie Bunker, to be the spokesperson for the upcoming Sega Mega Drive game Gaiares' advertising campaign.[7] Bunker posed with the game's United States release in a series of three advertisements, with each labeling the seventeen-year old spokesman a "professional gamer". Contrasting with the often juvenile and exaggerative statements of other game advertisements of the day, Renovation Products' advertisements simply featured a visibly genuine Bunker presenting the game with a recommendation of its quality, and has become one of the Mega Drive era's most fondly-remembered advertising campaigns.
Softography
Mega Drive
- Whip Rush (1990)
- Final Zone (1990)
- Arrow Flash (1990)
- Granada (1990)
- Elemental Master (1990)
- Gaiares (1990)
- Gain Ground (1991)
- Vapor Trail: Hyper Offence Formation (1991)
- Valis III (1991)
- Arcus Odyssey (1991)
- Master of Monsters (1991)
- Dino Land (1991)
- El Viento (1991)
- Ys III: Wanderers from Ys (1991)
- Beast Wrestler (1991)
- Valis: The Fantasm Soldier (1991)
- Exile (1991)
- Syd of Valis (1992)
- Traysia (1992)
- Earnest Evans (1992)
- Sol-Feace (1992)
- Todd's Adventures in Slime World (1992)
- GrandSlam: The Tennis Tournament '92 (1992)
Mega-CD
- Cobra Command (1992)
- Time Gal (1992)
- Road Avenger (1992)
- Revenge of the Ninja (1994)
References
- ↑ Electronic Gaming Retail News, "January 1992" (US; 199x-xx-xx), page 37
- ↑ Summer CES Directory, page 270
- ↑ Sega Pro, "December 1991" (UK; 1991-11-21), page 9
- ↑ Sega Pro, "February 1992" (UK; 1992-01-16), page 6
- ↑ @gdri on Twitter (Wayback Machine: 2018-05-18 21:25)
- ↑ @gdri on Twitter (Wayback Machine: 2018-05-18 21:38)
- ↑ http://cinnamonpirate.com/2007/07/unpublished-the-real-jamie-bunker/ (Wayback Machine: 2010-10-30 20:12)