Difference between revisions of "Renovation Products"

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'''Renovation Products''' was [[Telenet Japan]]'s US publisher of [[Sega Mega Drive]] games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's ''Doomsday Warrior'') and they promptly disappeared.
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'''Renovation Products, Inc.''' was [[Telenet Japan]]'s US publisher of [[Sega Mega Drive]] games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's ''Doomsday Warrior'') and they promptly disappeared.
  
 
==Company==
 
==Company==

Latest revision as of 22:34, 20 November 2024

Renovation Products, Inc. was Telenet Japan's US publisher of Sega Mega Drive games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's Doomsday Warrior) and they promptly disappeared.

Company

Very few of Renovation's games were released in Europe, however a deal was at one point struck with Ubisoft for distribution in that region[4], which was subsequently challenged by Sega for undisclosed reasons[5]. No games were officially released, however, and Ubisoft themselves did not publish a game for Mega Drive hardware until Street Racer in 1995.

President Hideaki Irie would later become COO of Sega of America[6][7].

Gaiares advertising campaign

Main article: Jamie Bunker.

In 1990, Renovation Products selected one of their game testers, Jamie Bunker, to be the spokesperson for the upcoming Sega Mega Drive game Gaiares' advertising campaign.[8] Bunker posed with the game's United States release in a series of three advertisements, with each labeling the seventeen-year old spokesman a "professional gamer". Contrasting with the often juvenile and exaggerative statements of other game advertisements of the day, Renovation Products' advertisements simply featured a visibly genuine Bunker presenting the game with a recommendation of its quality, and has become one of the Mega Drive era's most fondly-remembered advertising campaigns.

Softography

Mega Drive

Mega-CD

References

  1. ↑ Electronic Gaming Retail News, "January 1992" (US; 199x-xx-xx), page 37
  2. ↑ Summer CES Directory, page 270
  3. ↑ File:TimeGal MCD US Box Back.jpg
  4. ↑ Sega Pro, "December 1991" (UK; 1991-11-21), page 9
  5. ↑ Sega Pro, "February 1992" (UK; 1992-01-16), page 6
  6. ↑ @gdri on Twitter (Wayback Machine: 2018-05-18 21:25)
  7. ↑ @gdri on Twitter (Wayback Machine: 2018-05-18 21:38)
  8. ↑ http://cinnamonpirate.com/2007/07/unpublished-the-real-jamie-bunker/ (Wayback Machine: 2010-10-30 20:12)
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