Simon Jeffery
From Sega Retro
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| Simon Jeffery |
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| Company(ies): Sega of America |
| Role(s): Executive |
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Simon Jeffery was president of Sega of America from 2003 to 2009. He was president of LucasArts between 2000 and 2003, and a director at the company for three years prior.
Jeffery's main accomplishment during his tenure at LucasArts was forging new relations with external developers, such as Planet Moon Studios, The Collective, Raven Software and BioWare.
However, he failed to achieve his goal of turning around a creative slump at the company. According to Jeffery LucasArts had too heavily relied on its Star Wars license, but successful new IP failed to materialize. Games such as Gladius and RTX Red Rock did not achieve critical acclaim or great sales; follow-ups to classic LucasArts adventure games, Full Throttle: Hell on Wheels and Sam & Max Freelance Police were cancelled, to much dismay of the fans. (An online petition to save Freelance Police got over 31000 signatures.)
Prior to joining LucasArts Jeffery worked in a number of marketing, business and development roles for Virgin Interactive and Electronic Arts.
At Sega, Jeffery plans to recruit Western development houses to work with Japanese Sega IP and strengthening Sega's game production in the West in general. [1]
In August 2007, Jeffrey was interviewed by BusinessWeek magazine, which had the following lines:
Jeffery is looking beyond Sonic, which he says is "an amazing recruitment vehicle" for younger gamers but "loses its cool factor when you get about 12 years old."
This assumption about Sonic fans set off waves of protest in the Sonic scene, and in October 2007, Jeffrey responded with an interview with The Sonic Stadium's Dreadknux.
In mid-June 2009, it was announced that Simon Jeffery would be leaving Sega.[2] He was replaced with Sega of Europe's Chief Operating Officer, Mike Hayes.[3]
Production history
- Star Wars: Episode I Racer (Dreamcast; 2000) — President[1]
- Star Wars: Episode I Jedi Power Battles (Dreamcast; 2000) — President
- Star Wars Demolition (Dreamcast; 2000) — Special Thanks[2]
- Rez (Dreamcast; 2001) — Producer's Special Thanks
- Iron Phoenix (Xbox; 2005) — president
- Shining Force Neo (PlayStation 2; 2005) — President
- Sonic Gems Collection (PlayStation 2; 2005) — President
- Sonic Gems Collection (GameCube; 2005) — President
- Gunstar Super Heroes (Game Boy Advance; 2005) — President/COO[3]
- Spartan: Total Warrior (Xbox; 2005) — President/COO[4]
- Spartan: Total Warrior (GameCube; 2005) — President / COO
- Taito Legends (Xbox; 2005) — Sega of America President[5]
- Sega Casino (Nintendo DS; 2005) — President
- Sonic Rush (Nintendo DS; 2005) — President and COO
- Super Monkey Ball: Touch & Roll (Nintendo DS; 2005) — President and COO
- Yakuza (PlayStation 2; 2005) — President/COO Sega of America
- Shadow the Hedgehog (PlayStation 2; 2005) — President/COO
- Shadow the Hedgehog (GameCube; 2005) — President/COO
- Shadow the Hedgehog (Xbox; 2005) — President/COO
- Sonic Riders (PlayStation 2; 2006) — President and COO
- Sonic Riders (GameCube; 2006) — President and COO
- Sonic Riders (Xbox; 2006) — President and COO
- The Tower SP (Game Boy Advance; 2006) — President and COO
- OutRun 2006: Coast 2 Coast (PlayStation 2; 2006) — Sega of America President[6]
- OutRun 2006: Coast 2 Coast (PlayStation Portable; 2006) — President
- OutRun 2006: Coast 2 Coast (Xbox; 2006) — Sega of America President
- Chromehounds (Xbox 360; 2006) — President /COO of SEGA America
- Super Monkey Ball Adventure (GameCube; 2006) — President, COO
- Spartan: Total Warrior (PlayStation 2; 2005) — President/COO[4]
- Condemned (Xbox 360; 2005) — President, Sega of America
- Condemned (Xbox 360; 2005) — President[7]
- Full Auto (Xbox 360; 2006) — Sega of America President[8]
- Charlotte's Web: Wilbur and Friends (Windows PC; 2006) — President/COO
- Charlotte's Web (Game Boy Advance; 2006) — President/COO
- Charlotte's Web (Nintendo DS; 2006) — President/COO
- Sonic the Hedgehog Genesis (Game Boy Advance; 2006) — President/COO[9]
- Sonic Riders (Windows PC; 2006) — President and COO
- Sega Mega Drive Collection (PlayStation Portable; 2006) — President/COO
- Sonic Rivals (PlayStation Portable; 2006) — President/COO
- Super Monkey Ball: Banana Blitz (Wii; 2006) — President and COO
- Yakuza 2 (PlayStation 2; 2006) — President/COO
- Full Auto 2: Battlelines (PlayStation 3; 2006) — Sega of America President
- Bleach: Shattered Blade (Wii; 2006) — President
- Sonic the Hedgehog (PlayStation 3; 2006) — President/COO
- Sonic the Hedgehog (Xbox 360; 2006) — President/COO
- Shining Force EXA (PlayStation 2; 2007) — President/COO[10]
- Bleach: Dark Souls (Nintendo DS; 2007) — President
- Sonic and the Secret Rings (Wii; 2007) — President/COO
- After Burner: Black Falcon (PlayStation Portable; 2007) — President
- After Burner: Black Falcon (PlayStation Portable; 2007) — Sega
- Armored Core 4 (PlayStation 3; 2007) — President
- Virtua Tennis 3 (PlayStation Portable; 2007) — President/COO
- Medieval II: Total War (Windows PC; 2006) — President
- Crush (PlayStation Portable; 2007) — President
- Alien Syndrome (PlayStation Portable; 2007) — President/COO Sega of America
- Phantasy Star Universe: Ambition of the Illuminus (Windows PC; 2007) — President/COO
- Phantasy Star Universe: Ambition of the Illuminus (PlayStation 2; 2007) — President/COO
- Sonic Rush Adventure (Nintendo DS; 2007) — President and COO
- Ghost Squad (Wii; 2007) — President/COO
- Sonic Rivals 2 (PlayStation Portable; 2007) — President & COO[11]
- Phantasy Star Universe: Ambition of the Illuminus (Xbox 360; 2007) — President/COO
- Medieval II: Total War - Kingdoms (Windows PC; 2006) — President
- Mario & Sonic at the Olympic Games (Wii; 2007) — President/COO
- The Golden Compass (PlayStation 2; 2007) — President[12]
- Virtua Fighter 5 (Xbox 360; 2007) — President/COO
- NiGHTS: Journey of Dreams (Wii; 2007) — President/COO
- Mario & Sonic at the Olympic Games (Nintendo DS; 2008) — President and COO
- Sega Superstars Tennis (PlayStation 3; 2008) — President/COO
- Sega Superstars Tennis (Wii; 2008) — President/COO
- Sega Superstars Tennis (Nintendo DS; 2008) — President/COO
- Viking: Battle for Asgard (Xbox 360; 2008) — President/COO
- Valkyria Chronicles (PlayStation 3; 2008) — President/COO
- Iron Man (Xbox 360; 2008) — President and COO
- The Incredible Hulk (Nintendo DS; 2008) — President & COO
- The Incredible Hulk (Windows PC; 2008) — President/COO
- Happy Tree Friends: False Alarm (Xbox 360; 2008) — President and COO
- Bleach: The 3rd Phantom (Nintendo DS; 2008) — President & COO
- Super Monkey Ball (iOS; 2008) — President and COO
- Space Siege (Windows PC; 2008) — President & COO
- Crazy Taxi: Fare Wars (PlayStation Portable; 2007) — President/COO
- Sands of Destruction (Nintendo DS; 2008) — President/COO
- Golden Axe: Beast Rider (Xbox 360; 2008) — President and COO
- Nancy Drew: The White Wolf of Icicle Creek (Wii; 2008) — President & COO
- Sonic and the Black Knight (Wii; 2009) — President/COO
- The House of the Dead: Overkill (Wii; 2009) — President & COO
References
- ↑ File:Star Wars Episode I Racer DC credits.pdf
- ↑ File:StarWarsDemolition DC US Manual.pdf, page 18
- ↑ File:Gunstar Super Heroes GBA credits.pdf
- ↑ 4.0 4.1 File:Spartan PS2 US Manual.pdf, page 22
- ↑ File:TaitoLegends PS2 US Manual.pdf, page 10
- ↑ File:OutRun2006 PS2 US Manual.pdf, page 16
- ↑ File:Condemned 360 US digital manual.pdf, page 13
- ↑ File:FullAuto 360 US Manual.pdf, page 23
- ↑ File:SonicGenesis GBA US manual.pdf, page 18
- ↑ File:ShiningForceEXA PS2 US Manual.pdf, page 35
- ↑ File:SonicRivals2 PSP US manual.pdf, page 23
- ↑ File:GoldenCompass PS2 US Manual.pdf, page 14