New Entertainment R&D Dept.
From Sega Retro
New Entertainment R&D Dept. was a development division within Sega formed after a restructuring of Sega (and Sammy) in 2004. The division was effectively a continuation of Amusement Vision, with the Amusement Vision moniker dropped. Non sports staff of the former Smilebit studio also ended up at the studio, with sports game developers going to Sports Design R&D Dept..
As the name suggests, New Entertainment was responsible for developing brand new products for Sega, specifically those aimed at the consumer (home) market. By far its biggest success in this regard was the release of Yakuza, which went on to spawn a line of sequels.
In 2008 it continued as Sega CS1.
Members
Softography
PlayStation 2
Nintendo DS
Wii
References
https://www13.atwiki.jp/game_staff/pages/603.html#id_3d7108ad
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