Peter Moore

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Peter Moore.jpg
Peter Moore
Place of birth: Liverpool, United Kingdom
Date of birth: 1955 (age 68-69)
Employment history:
Role(s): Executive
Education: Keele University, United Kingdom; California State University, Long Beach

Peter Moore (born 1955 in Liverpool, England) is best known for his position as Corporate Vice-President of Microsoft's Interactive Entertainment Business division, which includes the Xbox and Xbox 360 game consoles and also president of SEGA of America. Moore announced his resignation from Microsoft on July 17, 2007 to take over the EA Sports division of Electronic Arts California[1]


Moore holds a Bachelor’s Degree from Keele University, England, and a master’s degree from California State University, Long Beach.


After working for Patrick USA, the U.S. subsidiary of the popular French company, and then Reebok, Peter Moore rose to prominence at Sega, being a big figure in the company's North American operations during the Dreamcast era. Moore played a pivotal acting role in the company’s decision to change its business strategy to become a platform-agnostic software publisher. At the time of leaving in 2003, Moore was president and COO of Sega of America.


In 2003, Microsoft hired Moore to help the Xbox compete with other next generation consoles. Microsoft CEO Steve Ballmer had been frustrated by the low market share of Xbox (then stalled at 23% in the United States), and heavily courted Moore based on his experiences with the Sega Dreamcast[2]

Electronic Arts

On July 17, 2007, Electronic Arts announced that Peter Moore would be leaving Microsoft to head the sports division at Electronic Arts[3]. Moore reportedly wanted to move back to the San Francisco Bay area to live with his family, which was possible with EA. His position as Vice President of Interactive Entertainment Business at Microsoft was filled by Don Mattrick[4].


Peter Moore is also famous for having tattoos of Halo 2 and Grand Theft Auto IV that he used when announcing the respective games. However, while the Halo 2 Release date became a reality, the release date of Grand Theft Auto IV (Originally October 16, 2007) did not. Some sources claim that the Halo 2 tattoo was not permanent[5] and others have reported that Moore still has it[6]. It is unknown if the Grand Theft Auto IV tattoo is permanent.

Moore also reportedly endorsed the Wii console as an alternative over the PlayStation 3, claiming that for the price of one PlayStation 3 (US$600 at the time), the consumer can buy both the Xbox 360 and Wii[7].

Moore has been proud of the success of the Sega Dreamcast game console and the satisfaction that owners still express today; including fans of the Shenmue game franchise, which Moore describes as the most vocal fan base during his career at Sega. Moore disclosed to that at a security checkpoint at Chicago O'Hare International Airport, a TSA security agent said "I don't need to see your passport. You're the asshole that gave away Shenmue to Xbox[8].

Peter Moore portrayed a zombie in the film adaptation of House of the Dead along with producer of the original game, Rikiya Nakagawa. Both are credited at the end of the film under "Special Thanks".

Production history

Magazine articles

Main article: Peter Moore/Magazine articles.


Main article: Photos of Peter Moore

External links


  7. (Wayback Machine: 2009-01-14 09:07)
  9. File:THotD2 DC US Manual.pdf, page 25
  10. File:SegaBassFishing DC US Manual.pdf, page 19
  11. File:VirtuaStriker2 DC US Manual.pdf, page 24
  12. File:Shenmue DC US Manual.pdf, page 38
  13. File:NFL2K DC US Manual.pdf, page 22
  14. File:NHL2K DC US Manual.pdf, page 29
  15. File:18wheeler dc us manual.pdf, page 20
  16. File:QuakeIIIArena DC US Manual.pdf, page 31
  17. File:Daytonausa dc us manual.pdf, page 31
  18. File:Metropolis Street Racer DC US Manual.pdf, page 25
  19. File:Segasmashpack dc us manual.pdf, page 22
  20. File:Confidentialmission dc us manual.pdf, page 26
  21. File:FloiganBrosDCUSManual.pdf, page 25
  22. File:Outtrigger DC US Manual.pdf, page 28
  23. File:Alienfrontonline dc us manual.pdf, page 24
  24. File:NCAACollegeFootball2K2 DC US Manual.pdf, page 30
  25. File:SegaBassFishing2 DC US Manual.pdf, page 19
  26. File:OogaBooga DC US Manual.pdf, page 26
  27. File:Tennis2K2 DC US Manual.pdf, page 27
  28. File:Rez PS2 US Manual.pdf, page 21
  29. File:Sonic Advance GBA credits.pdf
  30. File:NFL2K2 DC US Manual.pdf, page 30
  31. File:NFL2K2 PS2 US Manual.pdf, page 42
  32. File:WSB2K2 DC US Manual.pdf, page 25
  33. File:NHL2K2 DC US Manual.pdf, page 26
  34. File:NCAACollegeFootball2K3 PS2 US Manual.pdf, page 39
  35. File:VirtuaTennis2 PS2 US Manual.pdf, page 25
  36. File:SonicMegaCollection GC US Credits.pdf
  37. File:Sonic Advance 2 GBA credits.pdf
  38. 38.0 38.1 File:WorldSeriesBaseball2K3 PS2 US Manual.pdf
  39. File:Condemned 360 US digital manual.pdf, page 13

Presidents of Sega Enterprises USA
Gene Lipkin (1985-1986) | Ned DeWitt | Tom Petit (1988-1994) | Alan Stone (1994-1996) | Howell Ivy (1996-2004) |

Co-president: David Rosen (1985-1996)

Presidents of Sega of America
Bruce Lowry (1986-1989) | | Michael Katz (1989-1990) | Tom Kalinske (1990-1996) | Bernie Stolar (1998-1999) | Peter Moore (1999-2003) | Hideaki Irie (2003-2005) | Simon Jeffery (2005-2009) | Mike Hayes (2009-2012) | John Cheng (2012-2018) | Ian Curran (2018)

Co-president: David Rosen (1986-1996)