Difference between revisions of "Simon Jeffery"

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{{cleanup}}'''Simon Jeffery''' was president of [[Sega of America]] from 2003 to 2009. He was president of LucasArts between 2000 and 2003, and a director at the company for three years prior.
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{{stub}}'''Simon Jeffery''' was president of [[Sega of America]] from 2005 to 2009. Prior to joining Sega he was president of [[LucasArts]], and had worked in a number of marketing, business and development roles for [[Virgin Interactive]] and [[Electronic Arts]].
  
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Jeffery's main accomplishment during his tenure at LucasArts was forging new relations with external developers, such as Planet Moon Studios, The Collective, Raven Software and [[BioWare]].
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In mid-June 2009, it was announced that Simon Jeffery would be leaving Sega{{ref|http://kotaku.com/5291575/sega-president-departs-to-helm-ngmocos-iphone-network}}. He was replaced with [[Sega Europe]]'s Chief Operating Officer, [[Mike Hayes]]{{ref|1=http://www.gamasutra.com/php-bin/news_index.php?story=24057}}.
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However, he failed to achieve his goal of turning around a creative slump at the company. According to Jeffery LucasArts had too heavily relied on its ''Star Wars'' license, but successful new IP failed to materialize. Games such as ''Gladius'' and ''RTX Red Rock'' did not achieve critical acclaim or great sales; follow-ups to classic LucasArts adventure games, ''Full Throttle: Hell on Wheels'' and ''Sam & Max Freelance Police'' were cancelled, to much dismay of the fans. (An online petition to save ''Freelance Police'' got over 31000 signatures.)
 
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Prior to joining LucasArts Jeffery worked in a number of marketing, business and development roles for Virgin Interactive and Electronic Arts.
 
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At Sega, Jeffery plans to recruit Western development houses to work with Japanese Sega IP and strengthening Sega's game production in the West in general. [http://www.next-gen.biz/index.php?option=com_content&task=view&id=246&Itemid=36]
 
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In August 2007, Jeffrey [http://www.businessweek.com/innovate/content/aug2007/id20070813_964132.htm was interviewed by BusinessWeek magazine], which had the following lines:
 
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Jeffery is looking beyond Sonic, which he says is "an amazing recruitment vehicle" for younger gamers but "loses its cool factor when you get about 12 years old."
 
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This assumption about Sonic fans set off waves of protest in the [[sonic:Sonic scene|Sonic scene]], and in October 2007, Jeffrey responded with an [http://www.sonicstadium.org/2007/10/simon-jeffery/ interview] with [[sonic:The Sonic Stadium|The Sonic Stadium]]'s [[sonic:Dreadknux|Dreadknux]].
 
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In mid-June 2009, it was announced that Simon Jeffery would be leaving Sega.[http://kotaku.com/5291575/sega-president-departs-to-helm-ngmocos-iphone-network] He was replaced with Sega of Europe's Chief Operating Officer, Mike Hayes.[http://www.gamasutra.com/php-bin/news_index.php?story=24057]
 
  
 
==Production history==
 
==Production history==

Revision as of 10:54, 28 December 2017

Simon Jeffrey.jpg
Simon Jeffery
Company(ies): Sega of America
Role(s): Executive

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Simon Jeffery was president of Sega of America from 2005 to 2009. Prior to joining Sega he was president of LucasArts, and had worked in a number of marketing, business and development roles for Virgin Interactive and Electronic Arts.

In mid-June 2009, it was announced that Simon Jeffery would be leaving Sega[1]. He was replaced with Sega Europe's Chief Operating Officer, Mike Hayes[2].

Production history

References

  1. ↑ http://kotaku.com/5291575/sega-president-departs-to-helm-ngmocos-iphone-network
  2. ↑ http://www.gamasutra.com/php-bin/news_index.php?story=24057
  3. ↑ File:Star Wars Episode I Racer DC credits.pdf
  4. ↑ File:StarWarsDemolition DC US Manual.pdf, page 18
  5. ↑ File:Gunstar Super Heroes GBA credits.pdf
  6. ↑ 6.0 6.1 File:Spartan PS2 US Manual.pdf, page 22
  7. ↑ File:TaitoLegends PS2 US Manual.pdf, page 10
  8. ↑ File:OutRun2006 PS2 US Manual.pdf, page 16
  9. ↑ File:Condemned 360 US digital manual.pdf, page 13
  10. ↑ File:FullAuto 360 US Manual.pdf, page 23
  11. ↑ File:SonicGenesis GBA US manual.pdf, page 18
  12. ↑ File:ShiningForceEXA PS2 US Manual.pdf, page 35
  13. ↑ File:SonicRivals2 PSP US manual.pdf, page 23
  14. ↑ File:GoldenCompass PS2 US Manual.pdf, page 14


Presidents of Sega Enterprises USA
Gene Lipkin (1985-1986) | Ned DeWitt | Tom Petit (1988-1994) | Alan Stone (1994-1996) | Howell Ivy (1996-2004) |

Co-president: David Rosen (1985-1996)

Presidents of Sega of America
Bruce Lowry (1986-1989) | | Michael Katz (1989-1990) | Tom Kalinske (1990-1996) | Bernie Stolar (1998-1999) | Peter Moore (1999-2003) | Hideaki Irie (2003-2005) | Simon Jeffery (2005-2009) | Mike Hayes (2009-2012) | John Cheng (2012-2018) | Ian Curran (2018)

Co-president: David Rosen (1986-1996)

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