Smilebit

Smilebit was a research and development division within Sega. After a company shakeup in 1998, Smilebit emerged as a replacement for Sega AM6, and operated until 2004 when Smilebit itself became known as Sega's Sports Design R&D Dept. (New Entertainment R&D Dept. #3). Both Sega AM6 and Smilebit had built up a reputation for producing Sega's line of sports titles, and are now the only team at Sega catering for this genre.

Smilebit's creation brought together specialist teams within Sega AM6 such as Team Aquila (Victory Goal) and Team Andromeda (Panzer Dragoon), though several of these members moved over to United Game Artists and Amusement Vision. It was headed by Shun Arai until 2004, and is now run by Takayuki Kawagoe.

Before specializing solely in sports games Smilebit was also responsible for cult classics such as Jet Set Radio and The Typing of the Dead.

Softography

• Sega Rally 2 (1999)
• Pro Yakyuu Team o Tsukurou! (1999)
• J.League Pro Soccer Club o Tsukurou! (1999)
• Pro Yakyuu Team de Asobou! (1999)
• Jet Set Radio (2000)
• The Typing of the Dead (2000) (also with WOW Entertainment)
• 90 Minutes: Sega Championship Football (2001)
• Hundred Swords (2001)
• The Typing of the Dead: U.S Edition (2001) (also with WOW Entertainment)
• Derby Tsuku 2 (2001)
• Virtua Striker 3 (2001) (also with Amusement Vision)
• Virtua Striker 3 Ver.2002 (2002) (also with Amusement Vision)
• Virtua Striker 2002 (2002) (also with Amusement Vision)
• Jet Set Radio Future (2002)
• Panzer Dragoon Orta (2002)
• Gunvalkyrie (2002)
• Baseball Advance (2002)
• Pro Yakyuu Team o Tsukurou! Advance (2002)
• The Typing of the Dead 2003 (2002) (also with WOW Entertainment)
• Soccer Tsuku 2002: J. League Pro Soccer Club o Tsukurou! (2002)
• J. League Pro Soccer Club o Tsukurou! Advance (2002)
• The Typing of the Dead 2004 (2003) (also with WOW Entertainment)
• Derby Tsuku 3 (2003)
• J. League Pro Soccer Club o Tsukurou! 3 (2003)
• J. League Pro Soccer Club o Tsukurou! '04 (2004)
• Pro Soccer Club o Tsukurou! Europe Championship (2006)
• The Typing of the Dead 2 (2007) (also with WOW Entertainment)
• Mario & Sonic at the Olympic Games (2007) (also with Sonic Team, Nintendo and Racjin)
• Mario & Sonic at the Olympic Winter Games (2009) (also with Sonic Team, Nintendo and Racjin)