Shinobu Toyoda

Shinobu Toyoda

Company(ies): Sega of America
Role(s): Producer, Executive

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Shinobu Toyoda (豊田信夫) was the Executive Vice President and COO of Sega of America, Inc. (SOA) from September 1989 to September 2003, and then was Chief Strategist from April 2004 to March 2008. He was also a liaison between Sega Enterprises, Ltd. and SOA. When Tom Kalinske began as the CEO of SOA, Toyoda was there to give him the lay of the land.

Production history

Games

Sonic the Hedgehog 2 (Mega Drive; 1992) — Producer^[1]
Disney's Aladdin (Mega Drive; 1993) — Special Thanks to^[2]
Sonic the Hedgehog 3 (Mega Drive; 1994) — Project Manager^[3]
Midnight Raiders (Mega-CD; 1994) — Special Thanks to^[4]
Sonic & Knuckles (Mega Drive; 1994) — Project Managers^[5]
Comix Zone (Mega Drive; 1995) — Special Thanks^[6]
Comix Zone (Windows PC; 1995) — Special Thanks^[6]
NiGHTS into Dreams (Saturn; 1996) — Executive Management^[7]
Baku Baku Animal (Windows PC; 1996) — Special Thanks To^[8]
Sonic the Hedgehog CD (Windows PC; 1996) — SEGA of America^[9]
Sonic the Hedgehog CD (Windows PC; 1996) — Extra Special Thanks^[10]
Bug! (Windows PC; 1996) — Special Thanks
Sonic's Schoolhouse (Windows PC; 1996) — Special Thanks^[11]
Christmas NiGHTS into Dreams (Saturn; 1996) — Executive Management
Daytona USA (Windows PC; 1996) — Agradecimentos Especiais
Garfield: Caught in the Act (Windows PC; 1997) — Special Thanks
Die Hard Arcade (Saturn; 1997)^[12]
Sega Rally Championship (Windows PC; 1997) — Special Thanks^[13]
Sonic & Knuckles Collection (Windows PC; 1997) — Special Thanks^[14]
Scud: The Disposable Assassin (Saturn; 1997) — Special Thanks^[15]
Virtua Fighter 2 (Windows PC; 1997) — Special Thanks
Last Bronx (Windows PC; 1998) — Special Thanks^[16]
Sega Touring Car Championship (Windows PC; 1998) — Special Thanks^[17]
Star Wars Trilogy Arcade (Model 3; 1998) — Negotiator
Yoot Tower (Macintosh; 1998) — Special Thanks
Sonic Adventure (Dreamcast; 1998) — Executive coordination
Sega Puzzle Pack (Windows PC; 1999) — Special Thanks
Sega Smash Pack (Windows PC; 1999) — Special Thanks^[18]
Seaman (Dreamcast; 1999) — Special Thanks^[19]
Shenmue (Dreamcast; 1999) — U.S. Executive in Charge
Sega Smash Pack 2 (Windows PC; 2000) — Special Thanks
Virtua NBA (NAOMI; 2000) — Special Thanks
NFL 2K (Dreamcast; 1999) — Special Thanks - Sega of America^[20]
Sega Swirl (Dreamcast; 2000) — Special Thanks^[21]
NBA 2K (Dreamcast; 1999) — Special Thanks - Sega of America
Samba de Amigo (Dreamcast; 2000) — Special Thanks
Quake III Arena (Dreamcast; 2000) — Special Thanks^[22]
Phantasy Star Online (Dreamcast; 2000) — Executive Vice President
Sega Smash Pack Volume 1 (Dreamcast; 2001) — Special Thanks^[23]
Phantasy Star Online Ver. 2 (Dreamcast; 2001) — Executive Vice
Sonic Adventure 2 (Dreamcast; 2001) — Executive Coordinator
US Shenmue (Dreamcast; 2001) — U.S. Executive In Charge
Shenmue II (Dreamcast; 2001) — U.S. Executive in Charge
Sonic Adventure 2: Battle (GameCube; 2001) — Executive Coordinator
World Series Baseball (Xbox; 2002) — Licensing
NCAA College Football 2K3 (PlayStation 2; 2002) — Licensing^[24]
Sega Swirl (Palm OS; 2002) — Special Thanks to^[25]
Sega Smash Pack (Game Boy Advance; 2002) — Special Thanks
Sega Smash Pack (Game Boy Advance; 2002) — EVP Content & Business Strategy
Crazy Taxi (Windows PC; 2002) — Special Thanks
NBA 2K3 (GameCube; 2002) — Licensing
ToeJam & Earl III: Mission to Earth (Xbox; 2002)
The Revenge of Shinobi (Game Boy Advance; 2002) — Extra Special Thanks
Super Monkey Ball Jr. (Game Boy Advance; 2002) — Special Thanks
Phantasy Star Collection (Game Boy Advance; 2002) — Extra Special Thanks^[26]
Altered Beast: Guardian of the Realms (Game Boy Advance; 2002) — Extra Special Thanks
Sonic Mega Collection (GameCube; 2002) — Executive Vice President^[27]
World Series Baseball 2K3 (Xbox; 2003) — Licensing Brad Schlachter^[28]
Virtua Fighter 4 Evolution (PlayStation 2; 2003) — Executive Vice President^[29]
World Series Baseball 2K3 (PlayStation 2; 2003) — Licensing Brad Schlachter^[28]
Crazy Taxi: Catch a Ride (Game Boy Advance; 2003) — Extra Special Thanks to
Sega Arcade Gallery (Game Boy Advance; 2003) — Special Thanks
Cyber Troopers Virtual-On: Marz (PlayStation 2; 2003) — Executive Vice President^[30]
Jet Set Radio (Game Boy Advance; 2003) — Extra Special Thanks
Sonic Adventure DX: Director's Cut (GameCube; 2003) — Executive Vice President
Otogi: Myth of Demons (Xbox; 2003) — Executive Vice President
Billy Hatcher and the Giant Egg (GameCube; 2003) — Executive Vice President
Nightshade (PlayStation 2; 2003) — Executive Vice President
Nightshade (PlayStation 2; 2003) — Special Thanks^[31]
Sonic Battle (Game Boy Advance; 2003) — Executive Vice President^[32]
Astro Boy: Omega Factor (Game Boy Advance; 2003) — Special Thanks to
Sega GT Online (Xbox; 2003) — Executive Vice President - Entertainment Marketing
Astro Boy (PlayStation 2; 2004) — SOA Special Thanks
Condemned (Xbox 360; 2005) — Special SEGA Thanks
Condemned (Xbox 360; 2005) — Special Thanks^[33]

Videos

Sonic 30th Anniversary Symphony () — Special Thanks

Music

Comix Zone: Roadkill (CD; 1995) — Special Thanks^[34]
Sega Tunes: Vectorman (CD; 1996) — Special Thanks^[35]
Virtual Sonic (CD; 1996) — Special Thanks^[36]
Sega Tunes: ToeJam & Earl in Panic on Funkotron (CD; 1996) — Special Thanks^[37]
Sega Tunes: X-Men 2: Clone Wars (CD; 1996) — Special Thanks^[38]
Ecco: Songs of Time (CD; 1996) — Deep thanks to^[39]

Sonic the Hedgehog (1991) — Producer
Sonic the Hedgehog 2 (1992) — Producer
Sonic the Hedgehog 3 (1993) — Project Manager
Sonic & Knuckles (1994) — Project Manager
Sonic the Hedgehog 3 & Knuckles (1994) — Project Manager
Bug! (1996) — Special Thanks
Sonic 3D Blast (1996) — PC Division Staff
Virtual On: Cyber Troopers (1997) — Special Thanks
NBA Action 98 (1997) — Special Thanks
Last Bronx (1998) — Special Thanks
Sonic Adventure (1998) — Executive Coordination
Yoot Tower (1999) — Special Thanks
NFL 2K (1999) — Special Thanks
Sega Swirl (2000) — Special Thanks
Sega Smash Pack 2 (2000) — Special Thanks
Sonic Adventure 2 (2001) — Executive Coordinator
Shenmue II (2001) — U.S. Executive in Charge
Sonic Mega Collection (2002) — Executive Vice President
Space Channel 5: Part 2 (2002) — Special Thanks
NHL 2K3 (2002) — Licensing
NBA 2K3 (2002) — Licensing
Otogi: Myth of Demons (2003) — Executive Vice President
Sonic Adventure DX: Director's Cut (2003) — Executive Vice President
Virtua Fighter 4: Evolution (2003) — Executive Vice President
Sonic Battle (2004) — Executive Vice President
Sonic Heroes (2004) — Special Thanks
Condemned: Criminal Origins (2005) — Special Thanks

Images

Toyoda in his office at Sega of America.
Toyoda poses for a photograph with David Rosen.
Toyoda poses for a photograph with Joe Frazier.
Toyoda visits with David Rosen and Joe Montana.

External links

Xbox Live vs. PS2 Online - CNet chats with Shinobu Toyoda, executive vice president of Content Strategy and Business Development, to get a game developer's take on Xbox Live vs. PS2 Online.
Linkedin Profile

References

[:File:Sonic_the_Hedgehog_2_MD_credits.pdf_p-1] File:Sonic the Hedgehog 2 MD credits.pdf

[:File:Aladdin_MD_credits.pdf_p-2] File:Aladdin MD credits.pdf

[:File:Sonic_the_Hedgehog_3_MD_credits.pdf_p-3] File:Sonic the Hedgehog 3 MD credits.pdf

[:File:Midnight_Raiders_MCD_credits.pdf_p-4] File:Midnight Raiders MCD credits.pdf

[:File:Sonic_.26amp.3B_Knuckles_MD_credits.pdf_p-5] File:Sonic & Knuckles MD credits.pdf

[:File:Comix_Zone_MD_credits.pdf_p-6] 6.0 ^6.1 File:Comix Zone MD credits.pdf

[:File:NiGHTS_into_Dreams_Saturn_credits.pdf_p-7] File:NiGHTS into Dreams Saturn credits.pdf

[:File:BakuBaku_PC_US_Manual.pdf_p18-8] File:BakuBaku PC US Manual.pdf, page 18

[:File:Sonic_CD_PC_Dino_about_credits.pdf_p-9] File:Sonic CD PC Dino about credits.pdf

[:File:SonicCD_PC_US_SonicGems_manual.pdf_p14-10] File:SonicCD PC US SonicGems manual.pdf, page 14

[:File:SonicsSchoolhouse_PC_US_manual.pdf_p16-11] File:SonicsSchoolhouse PC US manual.pdf, page 16

[:File:Dha_sat_us_manual.pdf_p18-12] Die Hard Arcade (Saturn) US manual, page 18

[:File:SegaRally_PC_US_Manual.pdf_p21-13] File:SegaRally PC US Manual.pdf, page 21

[:File:S.26amp.3BKC_US_manual.pdf_p14-14] File:S&KC US manual.pdf, page 14

[:File:Scud_Saturn_credits.pdf_p-15] File:Scud Saturn credits.pdf

[:File:LastBronx_PC_US_Manual.pdf_p34-16] File:LastBronx PC US Manual.pdf, page 34

[:File:STCC_PC_US_Manual.pdf_p37-17] File:STCC PC US Manual.pdf, page 37

[:File:SegaSmashPack_PC_US_DigitalManual.pdf_p3-18] File:SegaSmashPack PC US DigitalManual.pdf, page 3

[:File:Seaman_DC_US_Manual.pdf_p32-19] File:Seaman DC US Manual.pdf, page 32

[:File:NFL2K_DC_US_Manual.pdf_p22-20] File:NFL2K DC US Manual.pdf, page 22

[:File:Sega_Swirl_DC_credits.pdf_p-21] File:Sega Swirl DC credits.pdf

[:File:QuakeIIIArena_DC_US_Manual.pdf_p31-22] File:QuakeIIIArena DC US Manual.pdf, page 31

[:File:Segasmashpack_dc_us_manual.pdf_p22-23] File:Segasmashpack dc us manual.pdf, page 22

[:File:NCAACollegeFootball2K3_PS2_US_Manual.pdf_p39-24] File:NCAACollegeFootball2K3 PS2 US Manual.pdf, page 39

[:File:SegaSwirl_Palm_Credits.png_p-25] File:SegaSwirl Palm Credits.png

[:File:Phantasy_Star_Collection_GBA_manual.pdf_p19-26] File:Phantasy Star Collection GBA manual.pdf, page 19

[:File:SonicMegaCollection_GC_US_Credits.pdf_p-27] File:SonicMegaCollection GC US Credits.pdf

[:File:WorldSeriesBaseball2K3_PS2_US_Manual.pdf_p-28] 28.0 ^28.1 File:WorldSeriesBaseball2K3 PS2 US Manual.pdf

[:File:VirtuaFighter4Evolution_PS2_US_Manual.pdf_p54-29] File:VirtuaFighter4Evolution PS2 US Manual.pdf, page 54

[:File:VirtualOnMarz_PS2_US_Manual.pdf_p38-30] File:VirtualOnMarz PS2 US Manual.pdf, page 38

[:File:Nightshade_PS2_US_Manual.pdf_p30-31] File:Nightshade PS2 US Manual.pdf, page 30

[:File:Sonic_Battle_GBA_credits.pdf_p-32] File:Sonic Battle GBA credits.pdf

[:File:Condemned_360_US_digital_manual.pdf_p13-33] File:Condemned 360 US digital manual.pdf, page 13

[:File:SegaTunesComixZone_Album_JP_Box_Back.jpg_p-34] File:SegaTunesComixZone Album JP Box Back.jpg

[:File:SegaTunesVectorman_Box_Back.jpg_p-35] File:SegaTunesVectorman Box Back.jpg

[:File:VirtualSonic_CD_US_back.jpg_p-36] File:VirtualSonic CD US back.jpg

[:File:SegaTunesTJaE_Album_US_Box_Back.jpg_p-37] File:SegaTunesTJaE Album US Box Back.jpg

[:File:SegaTunesXMen2_CD_US_Box_Back.jpg_p-38] File:SegaTunesXMen2 CD US Box Back.jpg

[:File:ESoT_CD_US_Booklet.pdf_p5-39] File:ESoT CD US Booklet.pdf, page 5

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