New Game

From Sega Retro

https://segaretro.org/images/1/12/New_Game_logo.png

New Game logo.png
New Game
Founded: 1999
Headquarters:
Russia

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New Game is a producer of Dendy/NES and Sega Mega Drive clones founded by Baskakov Pavel Vladimirovich (founder of Padis). The company is known for distributing Mega Drive bootlegs of consoles and games in all countries of the former USSR. The most well-known brand created by the company is Magistr. From 2012, they own trademark to Dendy[1] and from 2023 to Mega Drive[2]. One of the company's divisions is New Game Ural.

Dreamcast accessories distributed by New Game

List of bootleg releases

16 Битный картридж (later design)

16 Битный картридж by New Game
16 Битный картридж translated into Russian
Example of Russian translation sticker for 16 Битный картридж
Striped spine release by New Game with English langauge
Striped spine release by New Game with Russian language

The redesign of Padis 16 Битный картридж releases, also by Virt. More know and widespread design than the previous one, sold from 1999/2000 to 2002/2003. The changes include layout (genre of the game is now at the top and 16 Битный картридж under), second spine with cheats and cardboard inlay is missing because boxes are based on original ones but are much smaller. When New Game began translation of Mega Drive games some of them had special sticker on box and different cartridge.

Striped spine release

From 2002/2003, New Game began releasing Mega Drive bootlegs with "striped" spines, not dissimilar to official North American boxes from 1993-onwards. There are at least four sets of these boxes, both with and without New Game branding, and in both Russian and English variants. Most of the games were released twice: before translation with English language and after translation into Russian. Russian versions can be identified not just by the text "русская версия", but their use of pink spines. Not every game was translated. The games with this style are sold by New Game until this day, but in rather limited numbers (more popular are multi-carts and consoles with build-in games).

List of multi-cart releases

Promotional material

Magistr advert RU 2000.png
Print advert in 750 igr dlya Dendy (RU) #1 : "" (2000-xx-xx)

also published in:

  • 1600 igr dlya Sega (RU) : "" (2000-xx-xx)
Magistr advert RU 2000.png
Logo-pdf.svg
Print advert in Velikiy Drakon (RU) #48 (2000-04-15)
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Print advert in Velikiy Drakon (RU) #54 (2001-05-01)
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Print advert in Velikiy Drakon (RU) #56 (2001-12-15)
also published in:
  • Velikiy Drakon (RU) #57 (2002-02-05)[25]
Logo-pdf.svg
Magistr advert RU.jpg
Print advert in Entsiklopediya luchshikh igr Dendy (RU) #4 : "" (2002-09-20)

also published in:

  • Cool Gamer (RU) #9 : "" (2002-10-23)
  • Cool Gamer (RU) #10 (2003-01-30)
Magistr advert RU.jpg
Magistr 16 advert KG09 RU.png
Print advert in Cool Gamer (RU) #9 : "" (2002-10-23)

also published in:

  • Cool Gamer (RU) #10 (2003-01-30)
Magistr 16 advert KG09 RU.png
Magistr 16 advert RU.jpg
Print advert in TRICKS Gold Sega dlya fantazerov (RU) : "" (2002-xx-xx)

also published in:

  • TRICKS Gold Strana Dreamcast (RU) #5: "" (200x-xx-xx)
  • TRICKS Gold Sega dlya strategov (RU) : "" (2003-xx-xx)
  • Sega v podarok (RU) #1: "" (2004-xx-xx)
Magistr 16 advert RU.jpg
Logo-pdf.svg
Print advert in Entsiklopediya igr Sega. 100000 sekrety, kody, paroli (RU) #4 (2005-03-21)
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References

  1. http://tmregister.ru/trademarks/453157-faf76c3ae9e0914d68bcb77eb9826507
  2. http://tmregister.ru/trademarks/74180-c9a0c10300c4c86eb02407c18581ff26
  3. https://web.archive.org/web/20040407183606/http://www.newgame.ru/128bit/ps2photos/adaptor_110v_ps2_dc.jpg
  4. https://web.archive.org/web/20040219025731/http://www.newgame.ru/128bit/dcphotos/Cable%20AUDIO-VIDEO.jpg
  5. https://web.archive.org/web/20040218110535/http://www.newgame.ru/128bit/dcphotos/CABLE%20DC%20EXTENSION.jpg
  6. https://web.archive.org/web/20040217125855/http://www.newgame.ru/32bit/Photos/cable_psx_ps2_dc_power.jpg
  7. https://web.archive.org/web/20040219163706/http://www.newgame.ru/128bit/dcphotos/Cable%20DC%20SCART.jpg
  8. https://web.archive.org/web/20041121025923/http://www.newgame.ru/128bit/dcphotos/dc_cdrom_drive_unit.jpg
  9. https://web.archive.org/web/20030819142105/http://www.newgame.ru/128bit/dcphotos/dc_convertor_ntsc_pal.jpg
  10. https://web.archive.org/web/20041121032748/http://www.newgame.ru/128bit/dcphotos/dc_gun_light_hs_2048a.jpg
  11. https://web.archive.org/web/20030819150548/http://www.newgame.ru/128bit/dcphotos/dc_gun_wireless.jpg
  12. https://web.archive.org/web/20041121040336/http://www.newgame.ru/128bit/dcphotos/dc_joystick_controller_vibration.jpg
  13. https://web.archive.org/web/20041121033714/http://www.newgame.ru/128bit/dcphotos/dc_joy_wireless_controll.jpg
  14. https://web.archive.org/web/20041120233955/http://www.newgame.ru/128bit/dcphotos/dc_memory_visual_unit.jpg
  15. https://web.archive.org/web/20030819224255/http://www.newgame.ru/128bit/dcphotos/dc_keyboard_firm.jpg
  16. https://web.archive.org/web/20041120203655/http://www.newgame.ru/128bit/dcphotos/dc_rf_switch_tv.jpg
  17. https://web.archive.org/web/20030819233811/http://www.newgame.ru/128bit/dcphotos/dc_rf_unit_auto_switch.jpg
  18. https://web.archive.org/web/20040219170805/http://www.newgame.ru/128bit/dcphotos/JOYSTICK%20COLOR%20DC.jpg
  19. https://web.archive.org/web/20040219172629/http://www.newgame.ru/128bit/dcphotos/Joystick%20Controller%20DC.jpg
  20. https://web.archive.org/web/20040219175011/http://www.newgame.ru/128bit/dcphotos/Joystick%20DC%20Commander.jpg
  21. https://web.archive.org/web/20040219183515/http://www.newgame.ru/128bit/dcphotos/RF%20Switch%20DC.jpg
  22. https://web.archive.org/web/20040219164106/http://www.newgame.ru/128bit/dcphotos/DC%20Mad%20Catz%202.jpg
  23. https://web.archive.org/web/20040219185011/http://www.newgame.ru/128bit/dcphotos/VGA%20BOX%20DC.jpg
  24. https://web.archive.org/web/20040219182114/http://www.newgame.ru/128bit/dcphotos/Mouse%20DC.jpg
  25. Velikiy Drakon, "" (RU; 2002-02-05), page 52


Timeline of Mega Drive trademark owners in Russia