References to Sega/Film and television

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The following is a list of references to Sega in film, television, and print.

For references specific to Sonic the Hedgehog, see References to Sonic in film, television, and printed media.

Film

Film	Release date	Description	Screenshots
Carry On Spying	1964-07-29	A Diamond 3 Star slot machine is briefly seen in Hakim's Fun House.
Jaws	1975-06-20	Killer Shark is seen being played at a seaside arcade.
Nightmares	1983-09-09	The second story of the 1983 anthology horror film Nightmares, titled The Bishop of Battle, prominently features Sega Center Fox Hills Mall as its setting.
Friday the 13th: The Final Chapter	1984-04-13	A character is shown playing Zaxxon.	200px
Top Kids	1987-04-01	A character is shown to own an OutRun machine.
Can't Buy Me Love	1987-08-14	A character is shown playing Enduro Racer.
Big	1988-06-03	Towards the end of the film, an OutRun arcade cabinet can be seen.
Terminator 2: Judgment Day	1991-07-01	Protagonist John Conner plays After Burner in an arcade.
Suburban Commando	1991-10-04	Hulk Hogan plays After Burner so intensively the arcade machine breaks.
Juice	1992-01-17	A Sega Master System controller can be seen in one scene.
Police Story 3: Supercop	1992-07-04	The criminal overlord Chaibat is seen playing the Mega Drive version of Tetris, but the scene strangely uses sound effects from the arcade version of Street Fighter II: The World Warrior.
Sliver	1993-05-21	An NTSC Model 1 Sega Genesis and Sega CD are seen in the background of one character's home.
Surf Ninjas	1993-08-20	Game Gear
Angie	1994-03-04	A character mentions her kids are being babysitted by a Sega.
Airheads	1994-08-05	Multiple characters in the film are seen playing Game Gears, with one security guard playing Aerial Assault.
Bodyguard Kiba: Apocalypse of Carnage	1994-10-22	An extra can be seen playing Virtua Fighter in the background.
Rumble in the Bronx	1995-01-21	Keung gives a child a Sega Game Gear (calling it "his old video game"), which the child is happily able to play despite not having a game cartridge inserted.
Billy Madison	1995-02-10	During lunchtime at an elementary school cafeteria, Madison argues with another student about which is the best video game ever: Donkey Kong, or the Mega Drive release of Mortal Kombat.
Man of the House	1995-03-03	A character is seen playing Virtua Fighter.
The Net	1995-07-28	A character tells another another character that if he gets good grades, he can spend time with Nintendo and Sega.
Clockers	1995-09-15	Tyrone carries a Sega VR headset (actually a prop) and wears a Genesis CDX around his neck, which he later uses to play the fictional Sega VR game Gangsta. In another scene, a character is shown cleaning a Virtua Fighter machine.
Mallrats	1995-10-20	NHL All-Star Hockey and a Sega Saturn make an appearance in the film. Allegedly, the film's producers originally wanted to use a Mega Drive and a 16-bit hockey game in said scenes, but Sega insisted that the film feature the company's newest technology, and a Saturn was used instead.
Ghost in the Shell	1995-11-18	The film's famous "water fight" scene was significantly inspired by Virtua Fighter 2. Directors Kazuchika Kise and Mamoru Ishii played a great deal of the game during the movie's production, and per Oshii, “When people ask about Ghost, I actually think of VF2”. This led to the character Kusanagi using Lau’s Renkan Tenshinkyaku attack during the scene.
Things to Do in Denver When You're Dead	1995-12-01	A character is seen playing Virtua Fighter.
Four Rooms	1995-12-25	Characters are seen playing Rambo 3 on a Mega Drive.
The Juror	1996-02-02	The protagonist's son is seen playing a blue Sega Sports-version Game Gear, and earlier says to his mother, "Mom, it's not a Nintendo, it's a Sega!"
Generation X	1996-02-20	A character plays Virtua Fighter 2 so intensively it causes their mutant powers to activate.
Goodbye South, Goodbye	1996-05-12	A character is seen playing Alex Kidd in the Enchanted Castle.
First Kid	1996-08-30	A CD of Sega Worldwide Soccer 97 can be seen in the background.
Swingers	1996-10-18	A character is seen playing NHLPA Hockey '93.
Black Mask	1996-11-09	A number of popular Japanese Saturn titles are shown, such as Darius Gaiden and X-Men: Children of the Atom, in addition to a scene where a tied-up woman plays Virtua Fighter with her feet.
Jerry Maguire	1996-12-13	While speaking to a client, Maguire says "I will not rest until I have you holding a Coke, wearing your own shoe, playing a Sega game featuring you, while singing your own song in a new commercial, starring you, broadcast during the Superbowl, in a game that you are winning, and I will not sleep until that happens. I'll give you fifteen minutes to call me back."
Dragon Ball GT: A Hero's Legacy	1997-03-26	Goku Jr. is shown playing a video game console roughly similar to a Sega Saturn.
Chasing Amy	1997-04-04	Characters are seen playing a NHL game on a Mega Drive.
Austin Powers: International Man of Mystery	1997-05-02	Scott asks Dr. Evil, “Hey, I can bring my Sega, right?”
The Lost World: Jurassic Park	1997-05-19	The daughter of Ian Malcolm doesn't want to stay with his friend because "She doesn't even have Sega! She's such a troglodyte.", to which Ian responds, "Cruel, but good word use."
Paws	1997-09-25	Protagonist Alex owns a poster of NiGHTS and Reala from NiGHTS into Dreams.
Task Force	1997-11-13	A character is shown diving and shooting in classic action film fashion, but instead of shooting someone, it turns out he is actually playing Virtua Cop on a Sega Saturn.
Home Alone 3	1997-12-12	Protagonist Alex Pruitt uses a number of small items and gadgets to defend his home from criminals; among these is a yellow Game Gear sporting black buttons - an unreleased American prototype of the blue Sega Sports Game Gear. While not appearing in the film itself, the Game Gear is shown on virtually all of Home Alone 3's promotional posters and flyers.
The Replacement Killers	1998-02-06	An Altered Beast arcade cabinet can be seen during a scene where the protagonists are chased down in an arcade.
Cucciolo	1998-04-10	Protagonist Mimmo visits SegaWorld London, showing off various Sega arcade games and attractions.
Bulworth	1998-05-15	Characters are seen playing Virtua Cop 2 on a Sega Saturn.
Dead Man on Campus	1998-08-21	One scene features a character playing an off-screen game with a Saturn Control Pad.
Bio Zombie	1998-11-06	A white Sega Saturn can be seen early on, which in a later scene the characters use to play The House of the Dead.
She's All That	1999-01-19	In one scene, a Manx TT Superbike arcade machine can be seen. Later on, the characters have a conversation about playing Sega.
Gamera 3: Revenge of Iris	1999-03-06	A fictional Dreamcast game titled Nevenyrrl serves as one of the film's crucial plot points.
Smart House	1999-06-26	Several Sega Saturn games can be seen Ben's shelf, including NiGHTS into Dreams..., Panzer Dragoon, Clockwork Knight and Sega Worldwide Soccer 97.
The New Girlfriend	1999-09-15	One scene takes place in an arcade where a Daytona USA cabinet can be seen.
3 Strikes	2000-03-01	A character is seen playing Virtua Cop 2 on a Sega Saturn.
The Other Me	2000-09-08	Protagonist Will Browning is seen playing Flag to Flag on a Dreamcast, albeit with the logo removed from the controller.
The Crimson Rivers	2000-09-27	Characters can be seen playing Virtua Fighter 3 on a Dreamcast.
Dude, Where's My Car?	2000-12-15	At Captain Stu's Space-o-Rama, several Sega arcade machines can be spotted: Virtua Striker, Daytona USA 2, Alien 3: The Gun, The House of the Dead and Sega Ski Super G.
Donnie Darko	2001-01-19	A character is shown playing OutRun.
Pulse	2001-02-03	A copy of Grandia, as well as a loose manual for Torico, are seen on one character's desk.
Josie and the Pussycats	2001-04-11	The Dreamcast games Space Channel 5 and Crazy Taxi, alongside a Dreamcast Kiosk, can be seen in the background of a video store, with the titular band later performing a concert at the fictional Sega Megarena venue. Sonic scene member biggestsonicfan asked the film's directors about said references, to which it was revealed that although the filmmakers had full permission to use everything that appears in the final film, none of them were actually paid product placements.
Baby Boy	2001-06-27	A character can be seen playing Ready 2 Rumble Boxing.
Training Day	2001-10-05	Protagonist Jake Hoyt's son uses a Dreamcast controller to play a video game off-screen, despite using 8-bit sound effects.
Children of the Corn: Revelation	2001-10-09	Two characters are shown playing The House of the Dead.
The Wash	2001-11-16	Snoop Dogg can be seen playing NBA 2K2.
Bazooka Tooth	2002-xx-xx	In a background shot, several rappers are seen freestyling to beats played from a CD inserted into a Dreamcast.
Run Ronnie Run!	2002-01-20	Early on in the film, a character is shown playing Dead or Alive 2. Later on, he is shown playing it on the Dreamcast, and even emulates Kasumi's moves to fight the criminals.
Bowling for Columbine	2002-05-16	Michael Moore discusses how the United States has higher violence than other countries, despite other countries also having violent media, including noting that violent games come from Japan with footage of people playing Virtua Fighter being shown.
Ping Pong	2002-07-20	A character is seen playing Virtua Fighter 4.
Repli-Kate	2002-08-06	The characters play The House of the Dead at an arcade.
Haker	2002-09-27	In the arcade hall, there are several machines from Sega such as Daytona USA and Crazy Taxi.
Home Alone 4	2002-11-03	A Super Monaco GP arcade cabinet can be seen.
A Man Apart	2003-04-04	Characters are seen playing NFL 2K.
PTU	2003-04-17	One scene takes place in an arcade, where several Sega machines such as Virtua Striker and Virtua Tennis can be seen.
Hajime no Ippo: Champion Road	2003-04-18	Characters are shown playing a game heavily-reminiscent of Fighters Megamix.
Malibu's Most Wanted	2003-04-18	After Brad impresses Tec with skills he learned by playing Grand Theft Auto III on his PlayStation 2, Tec asks to borrow the game. When Brad asks if Tec owns a PlayStation 2, he replies by mentioning he owns a "Gamecast". A confused Brad explains "Well there's Gamecube and then there's Dreamcast", to which an agitated Tec admits that it was the only game system he could afford.
Bagland	2003-08-19	A character is seen playing Virtua Fighter 4 on a PlayStation 2.
Lost in Translation	2003-08-29	An ad for Virtua Fighter 4 can be seen.
Throw Down	2004-07-15	A character is seen playing Virtua Fighter 4.
Swing Girls	2004-09-11	A character is seen playing Space Channel 5: Part 2.
Citizen Dog	2004-12-12	A character is shown playing The House of the Dead at a Sega-focused arcade, including an appearance from a Sonic the Hedgehog standee.
Sci-Fighter	2005-05-17	Jet Set Radio Future is visible in the background.
Akihabra Geeks	2005-12-27	Documentary on Japan's otaku community. One of the girls in the film mentions becoming addicted to Sakura Wars 2, as it was her only outlet for social interaction.
Kidulthood	2006-03-03	A character is seen playing The House of the Dead III on a Xbox.
Click	2006-06-23	An arcade cabinet of OutRun can be seen in the background of a scene.
Talladega Nights: The Ballad of Ricky Bobby	2006-08-04	Around the half-way point of the movie, protagonist Ricky Bobby plays and crashes his car in the arcade game NASCAR Arcade. He is then taunted on-screen by rival Jean Girard, whose success at NASCAR has allowed him to feature in video games.
Something Beneath	2007-04-26	A character is seen playing House of the Dead 2 on a Dreamcast.
Three Can Play That Game	2007-10-01	A character is seen playing Virtua Fighter 5 on a PlayStation 3.
The Forbidden Kingdom	2008-04-18	Aside from featuring a Dreamcast, the character Jason mentions that the move Buddha Palm was used in the game Virtua Fighter 2 (despite the move being from Virtua Fighter 5).
.hack//Quantum	201x-xx-xx	A Sega Saturn in seen in a character's bedroom.
Wreck-It Ralph	2012-10-29	The film features numerous references to Sega, including: Neff (Altered Beast) appearing during a "villains anonymous" meeting. #127 (Cyborg Justice) appearing during a "villains anonymous" meeting. Cyril (The House of the Dead) appearing during a "villains anonymous" meeting. A Frogger cabinet appearing in the film's arcade. A The House of the Dead cabinet appearing in the film's arcade. A Virtua Cop cabinet appearing in the film's arcade. A Daytona USA-inspired arcade game titled Finish Line. An 8-bit homage to The House of the Dead during the credits. An All your base are belong to us reference (from Zero Wing) graffitied on a wall.
A Fairly Odd Christmas	2012-11-29	An ad for Yakuza can be seen early on in the movie.
Your Name	2016-07-03	A Sega Saturn and a Dreamcast controller are visible in one scene.
Ready Player One	2018-03-11	A futuristic motorcycle reminiscent of those from Akira features a large sticker of the Sega logo.
Ralph Breaks the Internet	2018-11-05	Like the first film, Ralph Breaks the Internet continues to feature references to Sega, such as a cameo from Sonic the Hedgehog and the brief appearance of a Virtua Cop cabinet.
Big Time Adolescence	2019-01-28	A character is shown playing Crazy Taxi on a Dreamcast.
Guns Akimbo	2019-09-09	A character is told to "stand around looking like end-level bosses from Streets of Rage."
Richard Jewell	2019-12-13	One scene features a Sega Saturn.
Sonic the Hedgehog	2020-01-25	A brief shot of a baseball game between two local teams shows the name of their respective towns to be Green Hills (referencing Sonic the Hedgehog's Green Hill Zone) and Spring Valley (referencing the NiGHTS into Dreams... stage of the same name).
Boss Level	2020-02-11	The host of a retro gaming meeting mentions Altered Beast among games playable.
Fear Street Part One: 1994	2021-07-02	A character is shown playing Castlevania: Bloodlines.

Television

Television show	Episode	Air date	Description	Screenshots
The Price is Right		1977	Sega-Vision
The Making of Star Wars		1977-09-16	The 1977 television documentary The Making of Star Wars features an interview with Carrie Fisher filmed at Sega Center Fox Hills Mall.
MTV	"In real life, you don't get another quarter."		A commercial for MTV's "Don't Drink and Drive" campaign, using footage of a player crashing their car in OutRun.
Sonic Soldier Borgman	S01E10	1986-06-15	In the episode "Youma Weapon! Youth from the Past", the characters visit a museum where they can see a Sega Master System.
Zillion	Season 1	1987	The Opa-Opa from Fantasy Zone is a featured character.
Abunai Deka	32	1987-05-17	At around the 8-minute mark, Shooting Master can be seen, followed by a scene in front of a Pasopiard venue.
Takeshi's Castle	S01E105	1988-11-11	One of Takeshi's Castle's recurring challenges is The Gauntlet, a video game-themed obstacle course viewed from the side like a platform game. To accompany the video game motif, the segments use the track "Prome" from the original arcade version of Fantasy Zone as its background music.
Muppet Babies	S07E01	1989-12-02	In the episode "It's Only Pretendo", the characters can be seen riding Opa-Opa from Fantasy Zone, referencing Tengen's unlicensed NES version.
MacGyver	S06E05	1990-10-22	In the episode "The Wall", MacGyver is seen playing Slap Shot on a Master System.
Parker Lewis Can't Lose	S01E16	1991-02-03	In the episode "Jerry: Portrait of a Video Junkie", several Mega Drive games such as Michael Jackson's Moonwalker can be seen. A character is also seen playing Altered Beast on Mega Drive.
Brookside	S01E1036	1991-12-25	Max Farnham receives a Game Gear for Christmas.
EastEnders	S08Exx	1992-07-30	Pete Beale buys Martin Fowler a Game Gear with Sonic the Hedgehog for his birthday.
	S12E94	1996-08-01	Joe Wicks and Bianca Jackson are shown playing Panzer Dragoon II Zwei on a Sega Saturn.
London's Burning	S05E03	1992-10-11	In the episode "Episode 3", a character is seen playing G-LOC: Air Battle.
Mighty Morphin Power Rangers	S01E08	1993-09-14	In the episode "I, Eye Guy", a promotional photograph of an early Sega VR headset design is in a series of background posters.
2point4 Children	S03E03	1993-09-21	In the episode "Badger's Bend", a character becomes addicted to a fictional Mega Drive game called Ninja Badger.
The Fresh Prince of Bel-Air	S04E16	1994-01-10	In the episode "I Know Why the Caged Bird Screams", a police officer is describing a scene of brutal violence to Mr. Banks. When asked where the officer saw such violence, he responds, "Mortal Kombat by Sega".
Weird Science	S01E06	1994-04-16	In the episode "Airball Kings", a characters uses a Game Gear to control his High School's Basketball team.
Baywatch	S04E19	1994-04-30	In the episode "Western Exposure", Hobie is seen playing The Majors: Pro Baseball on a Game Gear.
Heartbreak High	S01E21	1994-07-20	In the episode "The Phantom of Hartley High", Katerina plays NBA Jam on the Mega Drive.
Home and Away	S01E1553	1994-09-14	Jack and Sonia play Virtua Fighter at the arcade.
Seinfeld	S06E05	1994-10-27	In the episode "The Couch", when George attempts to rent the movie Breakfast at Tiffany's instead of reading the book, multiple rows of Sega Genesis games can be spotted in the video rental store. Amongst these games are Sonic Spinball, Sonic the Hedgehog 3, and Dr. Robotnik's Mean Bean Machine.
	S08E13	1997-01-30	In the episode "The Comeback", a number of American Mega Drive titles are seen in a video store.
	S09E18	1998-04-23	In the episode "The Frogger", George Costanza famously tries to preserve his high-score on a Frogger arcade cabinet by franticly pushing it across a busy, multi-lane road; directly parodying the game in both visual perspective and sound effects.	200px
ER	S01E25	1995-05-18	In the episode "Everything Old Is New Again", a doctor gives a patient a Game Gear with Mortal Kombat to play with.
Fushigi Yûgi	S01E07	1995-05-18	In the episode "Going Home", footage of Virtua Fighter 2 is shown at the arcade.
The X-Files	S03E03	1995-06-10	In the episode "D.P.O.", one character is seen playing Virtua Fighter 2.
The Drew Carey Show	Various	199x	Midway throughout Season 2, a Sega Saturn becomes visible. It is later replaced by a Dreamcast (later replaced by a PlayStation 2), but the Saturn returns in Season 9.
	Various	199x	In one episode, after Drew Carey's friend suggests Carey was stuck in bed the day prior because he bought a Sega Saturn, he instead responds, "No, I didn't get Sega, but there was a lot of scoring going on."
Neon Genesis Evangelion	S01E23	1996-03-06	In the episode "Tears", Asuka is shown to play a title similarly named to Virtua Fighter on her Sega Saturn, alongside a Sega-branded television set.
Choukou Senshi Changéríon	S01E06	1996-05-08	In the episode "Sorry, Jiro", the cast visit Roppongi GiGO where footage of Virtua Cop is shown.
	S01E08	1996-05-22	In the episode "Daughter, Pick a Man!", two characters play Virtua Fighter Remix on a Sega Saturn.
Suddenly Susan	S01E07	1996-11-07	In the episode "Golden Girl Friday", two characters can be seen playing on a Sega Saturn. When Brooke Shields character loses the game, she asks if she can play as Princess Kitana next, implying they are playing either Mortal Kombat 2 or Ultimate Mortal Kombat 3.
Sailor Moon Sailor Stars	S05E25	1996-11-09	In the episode "Butterflies of Light: A New Chapter On the Horizon", Sailor Venus plays a game heavily-reminiscent of Fighting Vipers.
You’re Under Arrest	S01E48	1997-09-06	In the episode "The End of Summer", a Sega Saturn can be seen being repaired.
Connections3	"A Special Place"	1997-12-30	Dennou Senki Net Merc is demonstrated as an example of new and evolving technology.
Oha Suta		1998-11-06	Hidekazu Yukawa appeared on the show to promote the launch of the Dreamcast in the Japan.
Big Wolf on Campus	S01E06	1999-05-14	In the episode "The Pleasantville Strangler", an arcade cabinet of Golden Axe: The Revenge of Death Adder can be seen.
Fun House	Season 11	October 1999	In the final series, one of the prizes a contestant can win is a Dreamcast with Sonic Adventure.
The Sopranos	S02E10	2000-03-19	In the episode "Bust Out", a character can be seen playing Flag to Flag.
South Park	S04E01	2000-04-05	In the episode "The Tooth Fairy's Tats 2000", Cartman discovers the Tooth Fairy is paying a premium price for his lost teeth, he and the boys seize the opportunity to make some cash - with Cartman's ultimate goal being to purchase a Dreamcast.
The King of Queens	S02E21	2000-04-17	In the episode "Big Dougie", a character is seen playing Virtua Fighter.
	S07E16	2005-03-16	In the episode "Black List", a Sega Saturn kiosk can be seen.
Mission Hill	S01E05	2000-06-25	In the episode "Andy and Kevin Make a Friend (or One Bang for Two Brothers)", Jim and George are seen playing a game with a pair of Dreamcast Controllers.
CSI: Crime Scene Investigation	S01E01	2000-10-06	In the episode "Pilot", a character mentions NFL 2K on the Dreamcast being his favourite game.
Malcolm in the Middle	S02E01	2000-11-05	In the episode "Traffic Jam (Part 2)", Dewey is playing a Dreamcast with a group of other people.
	S02E04	2000-11-15	In the episode "Dinner Out", Malcolm asks Stevie if owns any violent games for his Sega Saturn. Stevie then says he owns a fictional Saturn game called Fishing for Fishes, where a fish can drown.
	S02E08	2000-11-29	In the episode "Therapy", a Dreamcast box can be seen.
Will & Grace	S03E10	2000-12-14	In the episode "Three's a Crowd, Six is a Freak Show", a stack of Dreamcasts can be seen in a toy store.
MTV Cribs		2001	In one episode, American rapper and producer Redman shows off his house. Early into the tour, Redman shows off his video games, including a Dreamcast.
		200x	In one episode, American hip hop group Wu-Tang Clan shows off one of their houses, where they are seen playing both NBA 2K and Dead or Alive 2 on a Dreamcast.
Haunting! Ad Town Heaven		2001-02-24	A journalist visits Sega to see an update on the development of Virtua Fighter 4.
My Wife and Kids	Various	2001	A Dreamcast can be seen played by Michael and Junior in various episodes. The console was replaced with a PlayStation 2 in later episodes.
Arcade Gamer Fubuki	S01E01	2002-02-25	In the episode "1st Stage: Fubuki's Explosive Debut", the characters are seen playing Fantasy Zone.
	S01E03	2002-08-25	In the episode "3rd Stage: Final Battle! Dad's the overlord!?", the characters are seen playing Virtua Fighter 4 and Fighting Vipers 2.
The Shield	S01E01	2002-03-12	In the episode "Pilot", a character can bee seen playing Crazy Taxi.
The Adventures of Jimmy Neutron, Boy Genius	S01E13B	2003-02-17	The titlecard for the episode "Ultra Sheen" uses the Sega logo font.
Homestar Runner		2003-06-30	In Strong Bad Email #78, parody Mega Drive cartridges are used as drink coasters. Referred to as "Sega tapes", they continue to make appearances as one of the series' recurring gags.
Futurama	S04E17	2003-07-13	In the episode "Spanish Fry", Professor Farnsworth exclaims to Fry, "What in Sega Genesis happened to you?"
Air Master	S01E17	2003-07-23	In the episode "Gather! Street Fighters", one of the characters is a homage to Virtua Fighter's Akira.
GameCenter CX	Various	2003-11-04	The show uses a number of licensed tracks from the 2001 Dreamcast game Headhunter as part of its official soundtrack.
Joan of Arcadia	S01E20	2004-04-30	In the episode "Anonymous", Friedman is seen playing The House of the Dead.
Cold Case	S02E16	2005-03-13	In the episode "Revenge", a character mentions owning a Sega.
Dinosaur King	S01E06	2007-03-04	In the episode "Don't Mess with Maiasaura/Mother is Stronger! Maiasaura", a Dreamcast alongside Pro Yakyuu Team o Tsukurou! and Sega Rally 2 can be seen.
Lucky Star	S01E03	2007-04-22	In the episode "Various People", two characters play Virtua Fighter 4 on a PlayStation 2.
The Culture Show	S06E02	2007-05-12	Charlie Brooker compares the dancers to "gay Virtua Fighter."
Arthur	S11E137	2007-06-25	In the episode "Arthur Sells Out", the characters are seen playing on a Dreamcast.
Sayonara, Zetsubou-Sensei	S01E07	2007-08-11	In the episode "Confessions of a Pen Name", Zakuro Chinmyoji and Zakuro Taisen are puns of Sakura Shinguji and Sakura Wars.
Bamboo Blade	S01E16	2008-01-23	In the episode "Kirino's Absence and the Preliminary Tournament", a Sega Saturn can be seen.
Vecinos	S03E02	2008-01-27	In the episode "A New Administrator", a character is seen playing a Dreamcast.
Hayate the Combat Butler	S01E44	2008-02-03	In the episode "Mystery Behind the 120% Acceptance Rate (Temp.)", Kohan Li from Sakura Wars is a featured character.
Penguin Musume	S01E20	2008-11-01	The episode "Sakura in Trouble!?" is pronounced "Sakura Taihen!?", a direct reference to Sakura Wars.
Gavin & Stacey	S02E08	2008-12-24	In the episode "The Christmas Announcement", a kid asks Santa for the latest Xbox, to which Santa replies he may get a Mega Drive instead.
Skins	S03E07	2009-03-05	In the episode "JJ", Emily Fitch is seen wearing a Virtua Fighter shirt.
Gin Tama	S04E17	2009-07-23	In the episode "Smooth Polygons Smooth Men's Hearts Too", the robot Tama is infected with a virus, and changes her appearance to that of older video game characters numerous times. One of her transformations is a polygonal, Virtua Fighter-esque design.
Midnight Diner	S01E07	2009-11-20	In the episode "Tamago Sando", a character is seen holding a Dreamcast controller while soundbits from Crazy Taxi can be heard in the background.
Durarara!!	S01E22	2010-06-11	In the episode "Declaration of Disbandment", Celty and Shinra are seen playing a Sega Saturn (equipped with a Extended RAM Cartridge) alongside the jewel cases for NiGHTS into Dreams and a second game.
Weeds	S06E02	2010-08-23	In the episode "Felling and Swamping", a Madworld poster can be seen.
Regular Show	"Death Punchies"	2010-09-27	Protagonists Mordecai and Rigby own a Sega Master System which they play regularly. Other than being mirrored horizontally, its appearance is incredibly faithful to its real-life counterpart. Series co-creator J.G. Quintel was interviewed as saying that his family was the only one he knew growing up who owned a Master System. Additionally, when the show makes official convention appearances, a Master System is often brought along as a prop frequently associated with the pair.
Squid Girl		2010-10-05	The anime Squid Girl recreated one of the Mega Drive's original Japanese announcement brochures to commemorate the real-life creation of the custom white Mega Drive system featured in the show.
	S01E04	2010-10-26	In the episode "Wait a Squid, Aren't You On My Side?", Squid Girl is seen playing Columns.
	S01E10	2010-12-07	In the episode "How Much is That Squiddy in the Window?", Squid Girl is seen playing Streets of Rage 2.
	S01E12	2010-12-21	In the episode "You're Phonier than an 11-Tentacled Squid!", Squid Girl is seen playing Advanced Daisenryaku.
	S02E04	2011-10-18	In the episode "Squidn't That English?!; Ink You Can Stop It?!; Get My Drift?!", Squid Girl and Eiko Aizawa are seen playing Virtua Fighter on a white Model 1 Mega Drive and Super 32X.
	S02E07	2011-11-22	In the episode "Ink That Amnesia?!", a game heavily-reminiscent of Golden Axe can be seen.
	S02E08	2011-11-29	In the episode "Watch My Shell While I'm Out?!", Squid Girl is seen playing Bonanza Bros.. Later on, a game heavily-reminiscent of Nobunaga no Yabou: Bushou Fuuunroku can be seen.
	S02E12	2011-12-27	In the episode "Ink That A Festival?!", a game heavily-reminiscent of Shining in the Darkness can be seen.
The Inbetweeners	S03E05	2010-10-11	In the episode "Home Alone", Will and Simon are seen playing Virtua Tennis 2009.
Kendra	S03E02	2010-11-14	In the episode "Let The Games Begin", Kendra goes to an arcade to buy an arcade cabinet for her boyfriend; where Crazy Taxi, Sega Rally Championship and Zaxxon can be seen. The store manager recommends she buys Virtua Fighter.
Honto ni Atta! Reibai Sensei	S01E06	2011-05-16	In the sixth episode, a character mentions that her Game Gear became a Nomad.
Ben-To	S01E01	2011-10-09	Protagonist Yo Sato is a lifelong Sega fan and a reocurring plot point is seeing him play Virtua Fighter 2 on his Sega Saturn.
	S01E04	2011-10-30	In the episode "Ginger Fried Pork Bento 852kcal", Sato's cousin Ayame Shaga comes to visit him where a Fantasy Zone poster can be seen on his wall. Later, she goes through his Sega Saturn collection and it is revealed Sato owns Virtual-On and Space Harrier.
	S01E05	2011-11-06	In the episode "Fish Soup with Hokkaido Salmon 326kcal", posters of various Sega games can be seen, including Border Break.
	S01E08	2011-11-27	In the episode "Jumbo Garlic Chive Hamburger Steak Bento 765kcal", after Sen loses a Virtua Fighter 2 tournament at school and out of frustation throws Sato's Sega Saturn out of the window. Sato jumps outside to save his Sega Saturn, and while he is successful, ends up injured and in the hospital.
Świat według Kiepskich	381	2012-03-14	Main character receive console called Plajtajszyn (name based on PlayStation) which looks like clone of Japanese Mega Drive
Sonic Drive-In advert	"OutRun"	2012-05-07	A commercial for Sonic Drive-In is heavily-inspired by OutRun, even using some of the original game's HUD graphics.
30 Rock	S06E22	2012-05-17	In the episode "What Will Happen to the Gang Next Year?", a character mentions having played "Avery Jessup in Kidnapped By Danger, now available on Sega Genesis."
Supernatural	S08E06	2012-11-07	In the episode "Southern Comfort", a character mentions he had a happy childhood due to owning a Mega Drive.
The League	S04E06	2012-11-15	In the episode "The Tailgate", a character buys John Madden Football for his Mega Drive but believes the game to be named after Joel Madden, the singer from Good Charlotte.
Peep Show	S08E05	2012-12-23	In the episode "Chairman Mark," two characters can be seen playing Street Fighter II': Special Champion Edition.
Inferno Cop	S01E05	2013-01-21	In the episode "The Apocalyptic World," a "Data Files" segment on Mecha Cop describes him as being constructed with the CPU of a used Sega Saturn. Additionally, a later episode mentions the Dreamcast.
Holliston	S02E11	2013-08-06	In the episode "Farm Festival", Sid Haig is shown heckling two aspiring horror directors, to which they respond by mocking him appearing the poorly received movie adaptation of The House of the Dead 2.
Dads	S01E01	2013-09-17	In the episode "Pilot," a Dreamcast can be seen.
Storage Wars: Texas	S03E27	2014-01-07	In the episode "For the Benefit of Mr. Charles", a Dreamcast is found inside a storage locker.
Steven Universe	S01E11	2014-02-17	In the episode "Arcade Mania", a character plays Streets of Rage parody game called Teens of Rage.
	S01E12	2014-02-24	In the episode "Giant Woman", a Mega Drive can be seen.
Moone Boy	S02E04	2014-03-10	In the episode "Hand Ball", the protagonist wants to own a Mega Drive after seeing an advert for one.
The Goldbergs	S01S21	2014-04-29	In the episode "The Age of Darkness," a character can be seen playing Zaxxon at an arcade.
Nanana's Buried Treasure	S01E05	2014-05-08	In the episode "Mission: Impossible", the characters are seen playing Virtua Fighter 5 on a PlayStation 3.
Crazy Ex-Girlfriend		201x	During a performance of the song "Ping Pong Girl", one of the mentioned topics is "Sega!" (sung like the Sega Scream).
Assassination Classroom	S02E01	2016-01-07	Karma Akabane threatens to expose the Summer Festival worker for ripping people off if he doesn't give him the game console, which is the biggest prize. The game console itself is a Wii-like device that has Sega Saturn aesthetics, called the GAES Jupiter.
Letterkenny	S01E01	2016-02-07	In the episode "Ain't No Reason to Get Excited", a character does the Sega Scream while on Crystal Meth.
	S03E01	2017-07-01	In the episode "Sled Shack", Stewart mentions he stole his grandma's TV to play Ecco the Dolphin on his Mega CD.
Adventure Time	S07E25	2016-03-12	In the episode "Flute Spell," the characters play a game called Age of Grinders, which is a spoof of Phantasy Star IV.
Yo-kai Watch	S02E43	2016-05-06	In the episode "Start Your Engines! The Yo-1 Grand Prix!," a character takes on a polygonal appearance similar to Virtua Fighter's Akira.
Narcos	S02E02	2016-09-02	In the episode "Cambalache", characters can be seen playing Streets of Rage.
Black Mirror	S03E04	2016-10-21	In the episode "San Junipero", a character is seen playing The House of the Dead 2.
	S05E01	2019-06-05	In the episode "Striking Vipers", the characters play a game called Striking Vipers (a spoof of Fighting Vipers) by a company called SEEK (a combination of Sega and SNK). At the end of the episode, the Striking Vipers logo can be seen, which is another homage to Fighting Vipers.
Sneaky Pete	S01E07	2017-01-13	In the episode "Lieutenant Bernhardt", a character declares the Sega Saturn to be the best console of all time.
American Dad!	S13E02	2018-02-12	In the episode "Paranoid Frandroid", a game based on The House of the Dead III can be seen at the arcade.
	S15E14	2020-07-27	In the episode "First, Do No Farm", Stan is seen playing Daytona USA.
Pop Team Epic	S01E12	2018-03-25	The episode "The Age of Pop Team Epic" begins with a direct parody of the infamous wireframe introduction sequence from Death Crimson, and is credited for increasing awareness of the game's existence.
	S02E08	2022-11-20	In the episode "Pop Team Epic Battle Royale", a character is shown cleaning a game for their Mega Drive with the Mega CD and Sega 32x add ons.
Nate is Late	S01E36	2018-04-19	In the episode "The Video Game", an action figure of Ulala from Space Channel 5 can be seen.
Blindspot	S03E23	2018-05-11	In the episode "Defection", Patterson sees someone blow on a wire to make it work and she remarks "this isn't a Sega Genesis."
Citrus	S01Exx	2018-xx-xx	In one episode, two characters play The House of the Dead 4 in an arcade which also houses the fictional game The Hands of the Dead VI.
Hi Score Girl	S01E02	2018-07-21	In the episode "Round 2", Haruno buys Altered Beast for his PC Engine. Later on, Ono is seen playing Space Harrier.
	S01E03	2018-07-28	In the episode "Round 3", Haruo is shown reminiscing about Golden Axe.
	S01E04	2018-08-04	In the episode "Round 4", Haruo is shown playing Virtua Fighter.
	S01E08	2018-09-01	In the episode "Round 8", the Opa-Opa from Fantasy Zone makes a cameo.
	S01E10	2018-09-15	In the episode "Round 10", Protagonist Haruo buys a Sega Saturn and a number of games early into the anime, which is shown and played as a recurring plot point.
	S01E11	2018-09-22	In the episode "Round 11", the two female leads play Virtua Cop together. Later on, Ono is seen playing OutRun.
	S01E12	2018-09-29	In the episode "Round 12", Haruo shows off his Sega Saturn collection which includes D, Daytona USA and Virtua Fighter.
	S01E13	2019-10-05	In the episode "Round 13", Ono recieves her first video game system: a Game Gear with Fatal Fury Special, Samurai Showdown, Puyo Puyo and Space Harrier. Later, she plays Mortal Kombat on it.
	S01E15	2019-10-19	In the episode "Round 15", a sign for the Sega Titan Video can be seen.
	S02E02	2019-11-02	In the episode "Round 17", the two female leads are fighting over the protagonist and settle their differences by playing Virtua Fighter 2 on Haruo's Sega Saturn.
	S02E03	2019-11-09	In the episode "Round 18", Fighting Vipers has become the latest craze at the arcade and is shown being played.
	S02E04	2019-11-16	In the episode "Round 19", Haruo turns on his Sega Saturn to play Panzer Dragoon II Zwei.
	S02E05	2019-11-23	In the episode "Round 20", a scene in the second season depicts Sonic the Fighters running on a Megalo 50 as one of the many arcade games visible in the background.
	S02E07	2019-12-07	In the episode "Round 22", Haruo and Ono play Last Bronx and Die Hard Arcade.
	S02E09	2019-12-21	In the episode "Round 24", the protagonists of Hang-On and Space Harrier can be seen.
Dead Pixels	S01E01	2019-03-28	In the episode "Bears", a character mentions the game OutRun.
	S01E02	2019-04-04	In the episode "Tanadaal", a character mentions the game Shogun: Total War.
Amphibia	S01E01	2019-06-17	In the episode "Best Fronds", a Dreamcast and Crazy Taxi are seen under the counter in a thrift store.
	S01E20	2019-07-18	In the episode "Reunion", a game heavily-reminiscent of Virtual-On can be seen.
	S03E04	2021-10-23	In the episode "Fight at the Museum", NiGHTS into Dreams... and a 3D Saturn controller can be seen.
The Blacklist	S07E04	2019-10-25	In the episode "Kuwait," an Arcade Racer is seen inside of a video game store.
Family Guy	S18E06	2019-11-10	In the episode "Peter & Lois Wedding," Peter asks Lois what the Mortal Kombat blood code is.
The Chase: Celebrity Special	Coronation Street Special (S10E04)	2020	Jack P. Shepherd (who plays David Platt in Coronation Street) is asked the question: In the 1990s, which of these used the advertising slogan 'The more you play with it, the harder it gets'? A) Sega B) Play-Doh C) Twister He (incorrectly) answers Twister, while the Chaser chooses Sega. This is referring to a specific advertisement in UK magazine comic Viz which made its rounds on the internet in the 2000s. This was a one-off comedic advert, not a nationwide advertising slogan.
Shell advert	"Mfon's Driving Change"	2020	A Sega Master System II is implied as one of the inspirations behind Mfon's passion for engineering, and a reason he began working for Shell.
Bull	S04E11	2020-01-06	In the episode "Look Back in Anger", a character mentions he enjoyed going to his friends house as a kid because his friend had a Sega.
Dropkick on My Devil!	S02E03	2020-04-20	In the self-titled episode "Episode 3", a character buys The Punisher on the Mega Drive.
Rick & Morty	S04E09	2020-05-04	In the episode "Childrick of Mort", Jerry asks if Rick's clay people have a Dreamcast.
Solar Opposites	S01E01	2020-05-08	In the episode "The Matter Transfer Array", a character questions wherever another character prefers Nintendo or Sega.
	S03E11	2022-07-13	In the episode "The Fog of Pupa", a character mentions having found a Game Gear.
Fly Me to the Moon	S01E11	2020-12-12	In the episode "Friends", a characters video game console collection is shown which includes the Mega Drive, Sega 32x and Dreamcast. Later on, another character mentions the possibility of buying a SG-1000.
Vlad Love	S01E04	2021-02-14	In the episode "Salamander's Night", a Chun-Li cosplayer emulates moves from Virtua Fighter 2.
Tokyo Vice	S01E02	2022-04-07	In the episode "Kishi Kaisei", a character is shown playing Virtua Cop.
Uncle from Another World	Season 1	2022-07-06	Anime where the protagonist is a big Sega fan. The opening itself is a montage of Sega homages; including Shinrei Jusatsushi Taroumaru, NiGHTS into Dreams..., Guardian Heroes, a Sega Saturn commercial, Saint Sword, Nonomura Byouin no Hitobito, Golden Axe, Street Fighter Alpha 3, Sonic the Hedgehog, Digital Dance Mix Vol. 1 Namie Amuro, Street Fighter 2, Magic Knight Rayearth and Shinobi.
	Season 1	2022-07-06	The eyecatch pays homage to the title screen of Panzer Dragoon II Zwei.
	S01E02	2022-07-13	In the episode "Guardian Heroes Shoulda Been Number One!", the protagonist helps his uncle buy a Sega Saturn with 20 games, including NiGHTS into Dreams... and Guardian Heroes. Later on, they are seen playing Guardian Heroes.
	S01E04	2022-07-27	In the episode "You Helped Me Through Tough Times", the protagonist's uncle mentions Game Gear, Landstalker: The Treasures of King Nole, Puyo Puyo Sun and Burning Rangers - while claiming that the latter is better played on the 3D Saturn controller.
	S01E05	2022-08-17	In the episode "That Reminds Me, I Almost Got Assassinated Once", Alien Soldier and Dynamite Headdy are mentioned. Later on, the "Rise From Your Grave" soundbit from Altered Beast can be heard on a character's phone.
	S01E06	2022-08-24	In the episode "So They Threw Me into the Basement of a Freak Show...", Mega Drive, Alien Storm and Pulseman are mentioned.
	S01E07	2022-08-31	In the episode "As You Can See, SEGA Games Are Very Helpful in Life!", the title screen of Revenge of Shinobi is parodied. Later on, the characters play Golden Axe on Mega Drive.
	S01E08	2022-11-24	In the episode "I Got Through it by Transforming into the Most Powerful Being I Know", the Uncle credits Shinrei Jusatsushi Taroumaru with teaching him life skills.
	S01E12	2022-12-22	In the episode "Names Are Important, That's What (He/She) Said", the Uncle mentions his favourite soundtrack to Sega games including Strikers 1945, Sonic the Hedgehog, NiGHTS into Dreams... and Dynamite Headdy.
Love Live! Superstar!!	S02E07	2022-08-28	In the episode "UR Ren Hazuki", an assortment of video game consoles are shown, including the Sega Saturn, Dreamcast, Mega Drive, Mega CD, Sega 32x and Master System.
She-Hulk: Attorney at Law	S01E08	2022-10-06	In the episode "Ribbit and Rip It", a Frogger arcade cabinet can be seen.
Koala Man	S01E01	2023-01-09	In the episode "Bin Day", a Sega Saturn can be seen.
The Last of Us	S01E07	2023-02-26	In the episode "Left Behind", a character is seen playing Daytona USA.

Print

Books

Book	Author	Release date	Description
Animorphs - The Invasion	K. A. Applegate	1996-06	Jake, one of the characters and the narrator of the novel, states he has "a Sega at home" in the first chapter.
The Recruit	Robert Muchamore	2004	The protagonist destroys a Sega Dreamcast so that it doesn't get stolen later.

Comics and manga

Publication	Issue	Release date	Description	Scans
Johnny Turbo	#43	1993-01	Johnny Turbo and his partner Tony are pitted against villainous androids and monsters from a company called "FEKA" (a thinly veiled parody of SEGA), which misleads children into wasting their money on their CD add-on system (the Sega CD.)	File:EGM US 042.pdf
Yu Yu Hakusho	#168	1994	One panel shows Yusuke in Virtua Fighter style graphics.
Komi Can't Communicate		201x	The manga features a role-playing game with the acronym "PGO" - an homage to Phantasy Star Online's acronym "PSO".

Magazines

Publication	Issue	Release date	Description	Scans
Playboy	December 1996	1996-xx-xx	The December 1996 issue of Playboy contains a "Virtual Vixens" blurb accompanied with artwork of popular female video game characters, most notably including the Fighting Vipers character Grace redrawn as Caucasian.