Mike Hayes
From Sega Retro
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| Mike Hayes |
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| Employment history: |
| Role(s): Marketing, Executive |
Michael "Mike" Hayes is an English businessman best known as the president of Sega West.
He is best-known amongst Sega fans for restoring Sega's dominance in Europe by acquiring and setting up the game development studio Sega Racing Studio (now defunct) and acquiring video game studios such as The Creative Assembly and Sports Interactive. He replaced Simon Jeffery as President Sega of America in June 2009; when this happened, the American and European divisions merged to give birth to Sega West. This made Hayes the executive at all Western Sega branches, including America, Australia, United Kingdom, Germany, and Spain.
Before joining Sega of Europe, Hayes worked as a marketer for Codemasters Ltd.
Interviews
Production history
- Astro Boy: Omega Factor (Game Boy Advance; 2003) — Managing Director Publishing
- Headhunter Redemption (PlayStation 2; 2004) — Managing Director – Publishing
- Sega Superstars (PlayStation 2; 2004) — VP Europe - Sales and Marketing
- Feel the Magic: XY/XX (Nintendo DS; 2004) — VP - Sales and Marketing (as Michael Hayes)
- Sonic Mega Collection Plus (PlayStation 2; 2004) — VP Europe - Sales and Marketing
- Sonic Mega Collection Plus (Xbox; 2004) — VP Europe - Sales and Marketing
- Puyo Pop Fever (PlayStation Portable; 2004) — President and COO
- World Snooker Championship 2005 (PlayStation Portable; 2005) — COO of SEGA Europe
- NHL Eastside Hockey Manager 2005 (Windows PC; 2005) — COO
- OutRun 2 (Xbox; 2004) — Managing Director (as Michael Hayes)
- Altered Beast (PlayStation 2; 2005) — Sega Europe Staff (as Michael Hayes)
- Worms Forts: Under Siege (PlayStation 2; 2004) — Managing Director[1]
- Sega Classics Collection (PlayStation 2; 2005) — President/COO of SEGA Europe
- Sonic Gems Collection (PlayStation 2; 2005) — President & COO
- Sonic Gems Collection (GameCube; 2005) — President & COO
- Spartan: Total Warrior (GameCube; 2005) — President/COO
- Sega Casino (Nintendo DS; 2005) — COO
- Sonic Rush (Nintendo DS; 2005) — President and COO
- Super Monkey Ball: Touch & Roll (Nintendo DS; 2005) — President and COO
- Yakuza (PlayStation 2; 2005) — President/COO (as Michael Hayes)
- Shadow the Hedgehog (PlayStation 2; 2005) — President/COO
- Shadow the Hedgehog (GameCube; 2005) — President/COO
- Shadow the Hedgehog (Xbox; 2005) — President/COO
- Bleach: The Blade of Fate (Nintendo DS; 2006) — President/COO
- Virtua Tennis: World Tour (PlayStation Portable; 2005) — President/COO
- Medieval: Total War (Windows PC; 2006) — President/COO of SEGA Europe
- Sonic Riders (PlayStation 2; 2006) — President/COO
- Sonic Riders (GameCube; 2006) — President/COO
- Sonic Riders (Xbox; 2006) — President/COO
- Let's Make a Soccer Team! (PlayStation 2; 2006) — President/COO
- OutRun 2006: Coast 2 Coast (PlayStation 2; 2006) — President/COO[2]
- OutRun 2006: Coast 2 Coast (PlayStation Portable; 2006) — President
- OutRun 2006: Coast 2 Coast (PlayStation Portable; 2006) — COO
- OutRun 2006: Coast 2 Coast (Xbox; 2006) — President/COO (as Michael Hayes)
- Virtua Pro Football (PlayStation 2; 2006) — President / COO (as Michael Hayes)
- Rome: Total War - Alexander (Windows PC; 2006) — President/COO of SEGA Europe
- OutRun 2006: Coast 2 Coast (Windows PC; 2006) — President/COO (as Michael Hayes)
- Super Monkey Ball Adventure (GameCube; 2006) — President, COO
- Condemned (Xbox 360; 2005) — President/COO, Sega of Europe
- Phantasy Star Universe (Windows PC; 2006) — President/COO
- Phantasy Star Universe (PlayStation 2; 2006) — President/COO
- Rome: Total War - Barbarian Invasion (Windows PC; 2005) — President/COO of SEGA Europe
- Charlotte's Web: Wilbur and Friends (Windows PC; 2006) — President/COO
- Sonic Riders (Windows PC; 2006) — President/COO
- Sega Mega Drive Collection (PlayStation Portable; 2006) — President/COO
- Sonic Rivals (PlayStation Portable; 2006) — President/COO
- Super Monkey Ball: Banana Blitz (Wii; 2006) — President and COO
- Yakuza 2 (PlayStation 2; 2006) — President/COO (as Michael Hayes)
- Mystery Dungeon: Shiren the Wanderer (Nintendo DS; 2006) — Localization
- Phantasy Star Universe (Xbox 360; 2006) — President/COO
- Sonic the Hedgehog (PlayStation 3; 2006) — President/COO
- Sonic the Hedgehog (Xbox 360; 2006) — President/COO
- World Snooker Championship 2007 (PlayStation Portable; 2007) — COO of Sega Europe
- Virtua Tennis 3 (PlayStation 3; 2007) — President/COO
- Sonic Mega Collection Plus (Windows PC; 2006) — VP Europe - Sales and Marketing
- Sonic and the Secret Rings (Wii; 2007) — President/COO
- After Burner: Black Falcon (PlayStation Portable; 2007) — President/COO
- Medieval II: Total War (Windows PC; 2006) — President/COO
- Crush (PlayStation Portable; 2007) — President/COO
- Brain Assist (Nintendo DS; 2007) — President/COO (as Michael Hayes)
- Alien Syndrome (PlayStation Portable; 2007) — President/COO
- Rome: Total War (Steam; 2007) — President/COO of SEGA Europe
- Sonic Rush Adventure (Nintendo DS; 2007) — President and COO
- Ghost Squad (Wii; 2007) — President/COO
- Dinosaur King (Nintendo DS; 2007) — President and COO (as Michael Hayes)
- Mario & Sonic at the Olympic Games (Wii; 2007) — President/COO (as Michael Hayes)
- NiGHTS: Journey of Dreams (Wii; 2007) — President/COO (as Michael Hayes)
- Mario & Sonic at the Olympic Games (Nintendo DS; 2008) — President/COO (as Michael Hayes)
- Sega Rally Revo (PlayStation Portable; 2007) — President/COO
- Sega Superstars Tennis (PlayStation 3; 2008) — President/COO
- Sega Superstars Tennis (Wii; 2008) — President/COO
- Sega Superstars Tennis (Nintendo DS; 2008) — President/COO
- Viking: Battle for Asgard (Xbox 360; 2008) — President/COO
- Valkyria Chronicles (PlayStation 3; 2008) — President/COO
- Iron Man (Xbox 360; 2008) — President & COO
- The Incredible Hulk (Nintendo DS; 2008) — President/COO
- The Incredible Hulk (Windows PC; 2008) — President/COO
- Happy Tree Friends: False Alarm (Xbox 360; 2008) — President and COO
- Super Monkey Ball (iOS; 2008) — President/COO
- Space Siege (Windows PC; 2008) — President/COO
- Crazy Taxi: Fare Wars (PlayStation Portable; 2007) — President/COO
- Sega Presents Touch Darts (Nintendo DS; 2007) — President/COO
- Golden Axe: Beast Rider (Xbox 360; 2008) — President/COO
- Yakuza 3 (PlayStation 3; 2009) — CEO
- Sonic and the Black Knight (Wii; 2009) — President/COO
- Infinite Space (Nintendo DS; 2009) — CEO
- Sonic Chronicles: The Dark Brotherhood (Nintendo DS; 2008) — President/COO
- The House of the Dead: Overkill (Wii; 2009) — President/COO
- Phantasy Star Portable 2 (PlayStation Portable; 2009) — CEO
- Phantasy Star Portable 2 (PlayStation Portable; 2009) — CEO for SEGA of Europe and SEGA of America
- Football Manager 2008 (Windows PC; ?) — SEGA Europe Limited
- Jambo! Safari: Animal Rescue (Nintendo DS; 2009) — CEO
- Jambo! Safari: Animal Rescue (Nintendo DS; 2009) — President & COO
- Valkyria Chronicles II (PlayStation Portable; 2009) — CEO
- Resonance of Fate (Xbox 360; 2009) — CEO
- Sonic & Sega All-Stars Racing (Xbox 360; 2010) — CEO for SEGA of Europe and SEGA of America
- Aliens vs. Predator (Xbox 360; 2010) — CEO
- Aliens vs. Predator (Windows PC; 2010) — CEO
- Sonic & Sega All-Stars Racing (Wii; 2010) — CEO for SEGA of Europe and SEGA of America
- Sonic & Sega All-Stars Racing (Nintendo DS; 2010) — CEO for SEGA of Europe and SEGA of America
- Sonic Classic Collection (Nintendo DS; 2010) — President/COO Sega West
- Sonic Classic Collection (Nintendo DS; 2010) — CEO
- Yakuza 4 (PlayStation 3; 2010) — CEO
- Iron Man 2 (Xbox 360; 2010) — CEO
- Iron Man 2 (Xbox 360; 2010) — President/COO SEGA West
- Gunblade NY & LA Machineguns (Wii; 2010) — CEO
- Sonic the Hedgehog 4 Episode I (iOS; 2010) — CEO
- Vanquish (PlayStation 3; 2010) — CEO for SEGA of Europe and SEGA of America
- Sonic Colours (Wii; 2010) — CEO
- Crazy Taxi (Xbox 360; 2010) — CEO
- Crazy Taxi (PlayStation 3; 2010) — CEO
- Super Monkey Ball 3D (Nintendo 3DS; 2011) — CEO
- Conduit 2 (Wii; 2011) — CEO
- Thor: God of Thunder (Nintendo DS; 2011) — CEO
- Virtua Tennis 4 (Wii; 2011) — CEO
- Yakuza: Dead Souls (PlayStation 3; 2011) — CEO
- Virtua Tennis 4 (Windows PC; 2011) — CEO
- Virtua Tennis 4 (PlayStation 3; 2011) — CEO
- Virtua Tennis 4 (Xbox 360; 2011) — CEO
- Captain America: Super Soldier (Nintendo DS; 2011) — CEO
- Captain America: Super Soldier (Xbox 360; 2011) — CEO
- Rise of Nightmares (Xbox 360; 2011) — CEO for SEGA of America
- Rise of Nightmares (Xbox 360; 2011) — CEO for SEGA of Europe
- Aliens: Infestation (Nintendo DS; 2011) — CEO
- Guardian Heroes (Xbox 360; 2011) — CEO
- Daytona USA (PlayStation 3; 2011) — CEO
- Daytona USA (Xbox 360; 2011) — CEO
- Renegade Ops (Steam; 2011) — CEO
- Sonic Generations (Steam; 2011) — CEO
- Sonic Generations (Windows PC; 2011) — CEO
- Sonic Generations (Xbox 360; 2011) — CEO
- Sonic Generations (PlayStation 3; 2011) — CEO
- Sonic Generations (Nintendo 3DS; 2011) — CEO
- Mario & Sonic at the London 2012 Olympic Games (Wii; 2011) — CEO
- Sonic the Hedgehog CD (PlayStation 3; 2011) — CEO
- Rhythm Thief & the Emperor's Treasure (Nintendo 3DS; 2012) — CEO for SEGA of Europe and SEGA of America
- Rhythm Thief & the Emperor's Treasure (Nintendo 3DS; 2012) — CEO
- Binary Domain (Xbox 360; 2012) — CEO for SEGA of Europe and SEGA of America (as Michael Hayes)
- Binary Domain (Xbox 360; 2012) — CEO (as Michael Hayes)
- Mario & Sonic at the London 2012 Olympic Games (Nintendo 3DS; 2012) — CEO
- Super Monkey Ball 2: Sakura Edition (Android; 2012) — CEO
- The House of the Dead 4 (PlayStation 3; 2012) — CEO
- Sonic the Hedgehog 4 Episode II (Xbox 360; 2012) — CEO
- Sega Vintage Collection: Alex Kidd & Co. (Xbox 360; 2012) — CEO
- Sega Vintage Collection: Monster World (Xbox 360; 2012) — CEO
- Sega Vintage Collection: Streets of Rage (Xbox 360; 2012) — CEO
- Sega Vintage Collection: Golden Axe (Xbox 360; 2012) — CEO
- Super Monkey Ball: Banana Splitz (PlayStation Vita; 2012) — CEO
- Hell Yeah! Wrath of the Dead Rabbit (Steam; 2012) — CEO
- Sega Vintage Collection: ToeJam & Earl (Xbox 360; 2012) — CEO
- ChuChu Rocket! (Android; 2011) — CEO
- Sonic Colours: Ultimate (Xbox One; 2021) — CEO
- Sonic Colours: Ultimate (PlayStation 4; 2021) — CEO
- Sonic Colours: Ultimate (Nintendo Switch; 2021) — CEO
- Sonic Colours: Ultimate (Epic Games Store; 2021) — CEO
- Sonic Colours: Ultimate (Steam; 2023) — CEO
- Football Manager 2010 (Windows PC; ?) — SEGA Europe
- Worms Forts: Under Siege! (2004) — Managing Director
- Worldwide Soccer Manager 2005 (2004) — Managing Director, Publishing
- Worldwide Soccer Manager 2006 (2005) — Sega Europe COO
- Spartan: Total Warrior (2005) — President/COO of SEGA Europe
- The Rub Rabbits! (2005) — President/COO of SEGA Europe
- Worldwide Soccer Manager 2007 (2006) — President/COO of SEGA Europe
- Condemned: Criminal Origins (2006) — President/COO of SEGA Europe
- Charlotte's Web (2006) — President/COO of SEGA Europe
- Billy Hatcher and the Giant Egg (2006) — President/COO of SEGA Europe (PC Version)
- Universe at War: Earth Assault (2007) — President/COO of SEGA Europe
- Full Auto 2: Battlelines (2007) — President/COO of SEGA Europe
- Medieval II: Total War: Kingdoms (2007) — President/COO of SEGA Europe
- Sonic the Hedgehog 2 (2007) — President/COO of SEGA Europe (Xbox 360 port)
- The Club (2008) — President/COO of SEGA Europe
- Empire: Total War (2009) — President/COO of SEGA Europe
- Stormrise (2009) — President/COO of SEGA Europe
References
| Presidents of Sega Europe |
|---|
| Naoya Tsurumi (200x-2005) | Mike Hayes (2005-2012) | Jurgen Post (2012-2017) | Chris Bergstresser (2017) | Gary Dale (2018-2024) | Jurgen Post (2024-) |
| Presidents of Sega Enterprises USA |
|---|
| Gene Lipkin (1985-1986) | Ned DeWitt | Tom Petit (1988-1994) | Alan Stone (1994-1996) | Howell Ivy (1996-2004) |
Co-president: David Rosen (1985-1996) |
| Presidents of Sega of America |
| Bruce Lowry (1986-1989) | | Michael Katz (1989-1990) | Tom Kalinske (1990-1996) | Bernie Stolar (1998-1999) | Peter Moore (1999-2003) | Hideaki Irie (2003-2005) | Simon Jeffery (2005-2009) | Mike Hayes (2009-2012) | John Cheng (2012-2018) | Ian Curran (2018)
Co-president: David Rosen (1986-1996) |