History of Sega in Latvia
From Sega Retro
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| History of Sega in Latvia |
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| Official Sega distributor(s): Buka (1995-1999) ,Andrico (2008-2013) , Gamelab (2009-2013), TKM Baltics (2014-present) |
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In August 21, 1991 Latvia declared independence from the USSR and became an independent state. For foreign companies such as Sega, this meant a new market must be obtained.Since the beginning of the 90s in the Baltic States, Zhiliton 938-A famiclone began to enjoy popularity. It had the same housing as the Sega Mega Drive model I. However, no one suspected that the console was similar to the Sega products due to its lack in this region.UFO,Liko and Subor were also popular.Also in 1993 Steepler reached this region.Dendy enjoyed interest, but the console was not as popular as Zhiliton. In 1994, the company decided to release Sega clones, however, they did not gain much interest. Later, the company took up the sale of Nintendo products which, as in the rest of the Baltic countries, proved to be not very popular.
The representative of Sega from 1995 was Buka who was able to distribute Mega Drive 2 (European PAL and Asian PAL), Sega Saturn (Asian NTSC and later European PAL), Sega Mega-CD model 2 (Asian NTSC and European PAL), Sega Game Gear (European PAL), Master System 2 (European PAL) and Sega 32X (European PAL).
In 2008 Andrico became a distributor.[1] In 2009, the company made an agreement with Gamelab regarding the sale of games in the region of the Baltic states.[2]The cooperation ended in 2013.In 2014, the Latvian company TKM Baltics became the distributor of Sega games in this region. It performs this function until today. Games can be purchased mainly in the Internet on the Gamebalt website. [3]