History of Sega in Austria
From Sega Retro
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| History of Sega in Austria |
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| Official Sega distributor(s): Impuls (1988-1990), Virgin (1991) , Sega Europe (1993-1996), Maxupport (2005-2012), Koch Media (2012-present) |
In the 70s Austria was one of the countries where Sega imported its game machines.
From 1988, the distributor in Austria was Impuls.The company has released Sega Mega Drive and Sega Master System.In 1991, the distributor was Virgin Mastertronic Vertriebsges.
With the success of the Sega Mega Drive, Sega Europe embarked on a rapid expansion, taking over direct distribution of Sega products in a number of European markets, one of which was Austria. However by 1996 there had been a large decline in the 16-bit market, and Sega Saturn was struggling against Sony's PlayStation. Sega Europe had not turned a profit since 1993 and so the decision was made to close down their operations in smaller markets, and make drastic reductions in the workforce of major markets. Thus in 1996 Sega withdrew from Austria along with Belgium, Denmark, and The Netherlands.[1]
Around 2005 in the German-speaking countries, the company Maxupport became the representative of Sega.[2] Following restructuring in 2012 Sega Europe handed over Austrian distribution to Koch Media.[3]