History of Sega in Iceland
From Sega Retro
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| History of Sega in Iceland |
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| Official Sega distributor(s): Skífan (1990-1991), Tölvuhúsið (1991-1993) , Japis (1993-2005), Sena (2006-present) |
In the 70s Iceland was one of the countries where Sega imported its game machines.
The first information about Sega video games in Iceland comes from 1990. At the beginning of this year, Master System hit stores. The distributior was most likely Skífan. Already in December 1990, the Mega Drive console was released in the country. In 1991, Tölvuhúsið became Sega's agent in Iceland and released Sega Master System II and Sega Game Gear. In 1993, the Japis became the distributor[1] and from that on the competition between Sega and Nintendo distributed by Bergsala AB and Hljomco intensified in Iceland. The new partner also had to fight the symptoms of piracy of Sega games,[2] however, this phenomenon was small-scale in Iceland. Japis remained a fairly long partner of Sega and released consoles and games from Mega CD II all the way to Mega Drive 32X, Sega Saturn and Dreamcast.
Since 2006 Sena has been the distributor of Sega.[3]
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