History of Sega in Mongolia
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With Mongolia's democratization in 1990, video games were introduced to the country.
One of the first popular home consoles were the famiclones, especially the Subor called Khujaa (хужаа) by the Mongols because it was imported from China.[1] Brick Game called Tetris was a popular handheld game.
The first Sega consoles were released in Mongolia in the mid-90s, and these were Mega Drive II and Sega Saturn. Some sources say that Sega released these consoles in 1998,[2] but it was most likely in 1995/1996. The date 1998 was given most likely because it was the year of the highest popularity of the Mega Drive in Mongolia. The 16-bit Sega console was very popular in this region and in the years 1996-2000 was the leader of the Mongolian gaming market. There were many Sega Centers, also called Sega Playgrounds, where people played for hours on the Mega Drive console. The most popular games for the 16-bit Sega in Mongolia were 2D fighting games, the most famous of them was the Mortal Kombat series. High popularity of Mega Drive means that clones and pirate games were also distributed in the region. Some of them can also be found today.[3][4][5][6]
Nowadays, Mongolian media attribute the Sega console unleashing a wave of popularity for video games, which according to them results in today's addiction to the games of many Mogul players.[7]