History of Sega in Malaysia

History of Sega in Malaysia


Official Sega distributor(s): Hi-Star Electronics (1990-1993), Wywy Group (1993-200x), New Era (2005-2019), Play Interactive (2016-2018), Epicsoft Asia (2018-present), Sega Singapore (2022-present)

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In the late 1980s, the Sega Master System was available from local distributors.

The premiere of Sega Mega Drive in Malaysia took place in January 1990.^[1] Unfortunately, there were many people who had a problem with the identification of who distributes original products. Some thought that Mario Family Games is Sega sole agent after it turned out that they were just local reseller.^[2]^[3]

From the middle of 1990, Hi-Star Electronics became the sole agent of Sega in Southeast Asia and Gan & Beng Electronics had a showroom. In addition to Mega Drive, Hi-Star also sold Game Gear.

In 1993, Wywy Group began distributing Sega products in this region. They appointed Dorema Distribution to sell all Sega products (Sega Game Gear, Sega Mega Drive, Sega Mega CD, Multi Mega, Sega 32X all in PAL and NTSC Sega Nomad and Sega Saturn).^[4].^[5]

New Era from 2005-2019 was a distributor.^[6].From 2016 to 2018 games were also sold by Play Interactive.

In 2010s, Sega created Sega Asia which handle regional releases of games,^[7] but not physical distribution.

In 2018, Epicsoft Asia was appointed sole distributor of Sega games starting with Yakuza 6: The Song of Life, Shining Resonance Refrain, Valkyria Chronicles 4, Fist of the North Star and Virtual-On .^[8] From 2019, they distributed Genesis Mini.^[9]

In October 13, 2022, Sega established Sega Singapore for marketing purpose in Southeast Asia but Epicsoft will still remain as distributor.^[10]^[11]

References

History of Sega by Country
Asia
Afghanistan \| Armenia \| Azerbaijan \| Bahrain \| Bangladesh \| Bhutan \| Brunei \| Cambodia \| China \| Georgia \| Hong Kong \| India \| Indonesia \| Iran \| Iraq \| Israel \| Japan \| Jordan \| Kazakhstan \| Kuwait \| Kyrgyzstan \| Laos \| Lebanon \| Malaysia \| Maldives \| Mongolia \| Myanmar \| Nepal \| North Korea \| Oman \| Pakistan \| Philippines \| Qatar \| Russia \| Saudi Arabia \| Singapore \| South Korea \| Sri Lanka \| Syria \| Taiwan \| Tajikistan \| Thailand \| East Timor \| Turkey \| Turkmenistan \| United Arab Emirates \| Uzbekistan \| Vietnam \| Yemen
North America
Antigua and Barbuda \| Bahamas \| Barbados \| Belize \| Canada \| Costa Rica \| Cuba \| Dominica \| Dominican Republic \| El Salvador \| Grenada \| Guatemala \| Haiti \| Honduras \| Jamaica \| Mexico \| Nicaragua \| Panama \| Puerto Rico \| Saint Kitts and Nevis \| Saint Lucia \| Saint Vincent and the Grenadines \| Trinidad and Tobago \| USA
South America
Argentina \| Bolivia \| Brazil \| Chile \| Colombia \| Ecuador \| Guyana \| Paraguay \| Peru \| Suriname \| Uruguay \| Venezuela
Europe
Albania \| Andorra \| Austria \| Belarus \| Belgium \| Bosnia and Herzegovina \| Bulgaria \| Croatia \| Cyprus \| Czechia \| Denmark \| Estonia \| Finland \| France \| Germany \| Gibraltar \| Greece \| Greenland \| Hungary \| Iceland \| Ireland \| Italy \| Latvia \| Liechtenstein \| Lithuania \| Luxembourg \| Malta \| Moldova \| Monaco \| Montenegro \| Netherlands \| North Macedonia \| Norway \| Poland \| Portugal \| Romania \| San Marino \| Serbia \| Slovakia \| Slovenia \| Spain \| Sweden \| Switzerland \| Ukraine \| United Kingdom
Australasia
Australia \| Fiji \| Guam \| Micronesia \| New Zealand \| Papua New Guinea
Africa
Algeria \| Botswana \| Djibouti \| Egypt \| Eswatini \| Ghana \| Kenya \| Lesotho \| Libya \| Mauritania \| Morocco \| Mozambique \| Namibia \| Nigeria \| Sierra Leone \| Somalia \| Sub-Saharan Africa \| South Africa \| Tunisia \| Uganda \| Zambia \| Zimbabwe

[1] ttps://news.google.com/newspapers?id=7qFUAAAAIBAJ&sjid=RpADAAAAIBAJ&pg=6013%2C281089

[2] ttps://news.google.com/newspapers?id=8WJPAAAAIBAJ&sjid=bZADAAAAIBAJ&dq=sega&pg=5902%2C2639075

[3] ttps://news.google.com/newspapers?id=YK5UAAAAIBAJ&sjid=cZADAAAAIBAJ&pg=6025%2C4375040

[4] ttp://scanlines16.com/en/blog-3/retro-gaming/sega-megadrive/jeux-megadrive-asia/

[5] ttps://www.klik.com.my/item/story/510297/wywy-plans-to-bring-in-virtual-reality-soon

[6] ttps://web.archive.org/web/20050831023756/http://www.neweraonline.com:80/corp/games.htm

[7] ttps://www.siliconera.com/sega-established-singapore-branch-to-cover-southeast-asia/

[8] ttps://www.facebook.com/epicsoft/posts/we-are-proud-to-announce-that-epicsoft-asia-pte-ltd-has-been-appointed-as-the-so/10156093727165775/

[9] ttps://www.gamerbraves.com/epicsoft-asia-is-bringing-the-sega-genesis-mini-to-south-east-asia/

[10] ttps://www.kakuchopurei.com/2022/10/sega-opens-new-singapore-branch/

[11] ttps://gettotext.com/sega-opens-a-subsidiary-in-singapore-to-conquer-southeast-asia/

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History of Sega in Malaysia

From Sega Retro

References