History of Sega in Brazil

History of Sega in Brazil
Official Sega distributor(s): Tectoy (1989-2001), Synergex (2007-2012), NC Games (200x-2019), Epic Play (2012-present)

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Tectoy company quickly stroke a deal to become the exclusive representative of Sega . In the coming years they would release all of Sega's game machines, from the Master System to the Dreamcast.

The first contact with Sega was in 1988 when Tectoy produced the Zillion pistol, but Sega did not authorize the Brazilian company to sell its products. This changed in 1989 when Tectoy started selling the Sega Master System.

With Tec Toy, Sega had a huge advantage over rival Nintendo in the Brazilian market; although there were countless NES clones there, Nintendo had no official representatives.Game Boy appeared in 1991 as a trial party introduced by Itochu which was a distributor of Nintendo in Latin America. The real Nintendo representative appeared in 1993 thanks to Playtronic. This way, the Master System was a massive success there, and Tec Toy even made some versions not released anywhere else. During the 1990s, Tec Toy had 80% of the Brazilian market.

Tectoy distributed all consoles from Master System to Dreamcast in Brazil, creating also new games for Master System and Mega Drive like Férias Frustradas do Pica-Pau, Duke Nukem 3D (Mega Drive), Show do Milhão. After Dreamcast, they still have created and distributed new versions of Master System and Mega Drive systems in Brazil, however, Sega's products after 2001 are available in that region by different distributors.

In 2007, Synergex became a representative of Sega and distributed titles until 2012. At the same time, NC Games also distributed Sega games and in 2011-2012, after Synergex left, it was the only publisher of games in Brazil. In 2012, Epic Play became a representative of Sega and NC Games acted as a distributor until 2019.