History of Sega in Malaysia
From Sega Retro
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| History of Sega in Malaysia |
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| Official Sega distributor(s): Hi-Star Electronics (1990-1993), Wywy Group (1993-200x), New Era (2005-2019), Play Interactive (2016-2018), Epicsoft Asia (2018-present), Sega Singapore (2022-present) |
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In the late 1980s, the Sega Master System was available from local distributors.
The premiere of Sega Mega Drive in Malaysia took place in January 1990.[1] Unfortunately, there were many people who had a problem with the identification of who distributes original products. Some thought that Mario Family Games is Sega sole agent after it turned out that they were just local reseller.[2][3]
From the middle of 1990, Hi-Star Electronics became the sole agent of Sega in Southeast Asia and Gan & Beng Electronics had a showroom.[4] In addition to Mega Drive, Hi-Star also sold Game Gear.
In 1993, Wywy Group began distributing Sega products in this region. They appointed Dorema Distribution to sell Sega products[5](Sega Game Gear, Sega Mega Drive, Sega Mega CD, Multi Mega, Sega 32X all in PAL and NTSC Sega Nomad and Sega Saturn).
New Era from 2005-2019 was a distributor.[6].From 2016 to 2018 games were also sold by Play Interactive.
In 2010s, Sega created Sega Asia which handle regional releases of games,[7] but not physical distribution.
In 2018, Epicsoft Asia was appointed sole distributor of Sega games starting with Yakuza 6: The Song of Life, Shining Resonance Refrain, Valkyria Chronicles 4, Fist of the North Star and Virtual-On .[8] From 2019, they distributed Genesis Mini.[9]
In October 13, 2022, Sega established Sega Singapore for marketing purpose in Southeast Asia but Epicsoft will still remain as distributor.[10][11]
References
- ↑ https://news.google.com/newspapers?id=7qFUAAAAIBAJ&sjid=RpADAAAAIBAJ&pg=6013%2C281089
- ↑ https://news.google.com/newspapers?id=8WJPAAAAIBAJ&sjid=bZADAAAAIBAJ&dq=sega&pg=5902%2C2639075
- ↑ https://news.google.com/newspapers?id=YK5UAAAAIBAJ&sjid=cZADAAAAIBAJ&pg=6025%2C4375040
- ↑ Sega TV Game Set - New Straits Times 1990-08-13 Page 11
- ↑ https://www.klik.com.my/item/story/510297/wywy-plans-to-bring-in-virtual-reality-soon
- ↑ https://web.archive.org/web/20050831023756/http://www.neweraonline.com:80/corp/games.htm
- ↑ https://www.siliconera.com/sega-established-singapore-branch-to-cover-southeast-asia/
- ↑ https://www.facebook.com/epicsoft/posts/we-are-proud-to-announce-that-epicsoft-asia-pte-ltd-has-been-appointed-as-the-so/10156093727165775/
- ↑ https://www.gamerbraves.com/epicsoft-asia-is-bringing-the-sega-genesis-mini-to-south-east-asia/
- ↑ https://www.kakuchopurei.com/2022/10/sega-opens-new-singapore-branch/
- ↑ https://gettotext.com/sega-opens-a-subsidiary-in-singapore-to-conquer-southeast-asia/