History of Sega in Sub-Saharan Africa

History of Sega in Sub-Saharan Africa

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Playing in Africa was present mainly in well-urbanized areas that had access to electricity. In the 80s and 90s, arcade games were popular and one of the more known one from Sega was Streets of Rage series. At the end of the 1980s, consoles such as Nintendo Entertainment System and Sega Master System started to appear, but only rich people had them and could rarely be found. Real interest in consoles began in the early 90s when Sega Mega Drive was released, which became the well-known and most popular Sega console in Africa. There was also Sega Game Gear but it did not gain popularity mainly due to the presence of the Game Boy and other cheaper systems such as Brick Game. Mega Drive add-ons appeared in a small amount and the next consoles, Sega Saturn and Sega Dreamcast, passed without much interest despite the release in Africa. Products were available locally by authorized distributors, which unfortunately can not be recognized today. A problem in African distribution is the presence of consoles in various systems which mean that consoles and games in the Asian PAL and European PAL system were both available on the market.

All games after Dreamcast are sold in the European standard under the care of Sega Europe. However, distribution reasons caused Sega to sign deals with them during the 2000s.