History of Sega in France

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History of Sega in France
Official Sega distributor(s): ITMC (198x-198x), Master Games Systeme France (1987-1988), Virgin Loisirs (1988-1991), Sega Europe (1991-2001), Big Ben Interactive (2001-2005), Sega Europe (2005-2012) Koch Media (2012-present)

In the 70s France was one of the countries where Sega imported its game machines.

ITMC distributed the SC-3000 in France under their Yeno brand.

In 1987 Master Games Systeme France released the Sega Master System in France, a year later Virgin Loisirs took over French and German distribution along with their existing UK distribution (through Virgin Mastertronic).

Virgin's European Sega distribution business including France was bought out by Sega in 1991, with the new company named Sega Europe.

In 1992, Sega absorbed French coin-operated machine distributors WDK as part of an attempt to establish a stronger official European arcade presence. Their co-operation allowed the company to have an officially-supplied arcade at Festival Disney in Disneyland Paris into the 2000s, as well as the later Centre Sega arcades in co-operation with La Tete Dans Les Nuages until 1999.

In January 1996, TCI's technology group got the rights to distribute Sega Channel in France. The distributor was planned to be Multithematiques S.A, however it is not clear as to if this happened.

Dreamcast internet was supposed to be carried on by Cegetel.

In 2001, after the break in Dreamcast production, Sega Europe closed its branch in France. Big Ben Interactive were subsequently chosen as a distributor until 2005. Following further restructuring in 2012, Sega Europe closed down its French operations for a second time, handing over distribution to Koch Media.