History of Sega in Hungary

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History of Sega in Hungary
Official Sega distributor(s): Sinus (1991-1992), Novotrade 2C (1992-1996), Al-Step (1996), EBM (1996-1998), NewWave Computers (2000-2003), Ecobit (2004-2006), CD Projekt (2007-2014), Cenega (2014-present)

Hungary began its transition away from Soviet-style communism in 1990, and like many of its Warsaw pact neighbours became a more attractive place for foreign Western investers as the decade went on.

In Hungary, official consoles appeared faster than in the rest of the countries of the former Eastern bloc. In 1991, Stadlbauer began to import Nintendo consoles. From the end of 1991, Sega consoles were sold by Sinus. They released the first model of Sega Master System.

Sega began to work with Novotrade in the creation of new games so it was decided to change the distributor to Novotrade 2C in October 1992. They released Sega Mega Drive, Sega Master System II,Sega Mega-CD II, Sega Game Gear, Sega 32X and Sega Multi Mega. During this time, Mega Drive became a very popular console and many events related to Sega were organized such as Sega Verseny 1994 , I. Sega játékbajnokság , Eternal Champion.In 1993, the Szegasztok series was created which focused on games for Sega consoles.

File:PN 1993-12-04 HU Sega Shop.png

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In the meantime, in Hungary appeared the famiclone Terminator 2 modeled on Sega Mega Drive and famiclones that look like Asian versions of Mega Drive in green boxes.

Sega Saturn first appeared in early 1995 through imports in 576 Kbyte stores. The console with one pad and the game Virtua Fighter cost 129999 HUF which was a huge price and hardly anyone in the country could buy this console. Official European console models appeared after late 1995 and cost 69999 HUF.

In 1996, TCI's technology group got the rights to distribute Sega Channel in Hungary , but it is not known that the service was launched there.

At the beginning of 1996, Al-Step became the official distributor. The company complained that Saturn is a defective product that is not popular in the country. Al-Step also emphasized that older consoles such as Mega Drive II and Master System II are still selling well.

At the end of 1996, EBM became the official distributor. At that time, Saturn's prices went down, however, and that didn't help either, and like the rest of Europe, the console sold very poorly.

From the second half of the 90s until the early 2000s, the distribution of arcades was handel by Novogame.

Sega Dreamcast first appeared at the end of 1999 in 576 Kbyte stores at a price of 49999 HUF. However, the sale was quite small, so in April 2000 the console was only available on special order.Dreamcast officially appeared at the end of 2000 and its distributor was a young company -NewWave Computers. The console was little known and was sold until 2003.

After the Dreamcast console, Ecobit in 2004 became the distributor. Sega games from Empire and Xplosive were distributed by EVM.

In 2007 PlayOn took over the distribution. Since 2014, Cenega has been responsible for the distribution of Sega PC products in the country, alongside Poland, the Czech Republic and Slovakia.

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Print advert in 576 KByte (HU) #24: "Június 1992" (1992-xx-xx)

File:576Kb 24 HU Sega Master System.png

Print advert in Guru (HU) #1993-11 (1993-xx-xx)

Print advert in Guru (HU) #1994-04 (1994-xx-xx)

Print advert in Guru (HU) #1995-03 (1995-xx-xx)