Difference between revisions of "History of Sega in Austria"
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Revision as of 08:15, 16 February 2018
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| History of Sega in Austria |
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| Official Sega distributor(s): Sega Europe(1993-1996),Maxupport(2005-2012),Koch Media(2012-present) |
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With the success of the Sega Mega Drive, Sega Europe embarked on a rapid expansion, taking over direct distribution of Sega products in a number of European markets, one of which was Austria. However by 1996 there had been a large decline in the 16-bit market, and Sega Saturn was struggling against Sony's PlayStation. Sega Europe had not turned a profit since 1993 and so the decision was made to close down their operations in smaller markets, and make drastic reductions in the workforce of major markets. Thus in 1996 Sega withdrew from Austria along with Belgium, Denmark, and The Netherlands. Around 2005 in the German-speaking countries, the company Maxupport became the representative of Sega. Following restructuring in 2012 Sega Europe handed over Austrian distribution to Koch Media.
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