History of Sega in Denmark

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With the success of the Sega Mega Drive, Sega Europe embarked on a rapid expansion, taking over direct distribution of Sega products in a number of European markets, one of which was Denmark. However by 1996 there had been a large decline in the 16-bit market, and Sega Saturn was struggling against Sony's Playstation. Sega Europe had not turned a profit since 1993 and so the decision was made to close down their operations in smaller markets, and make drastic reductions in the workforce of major markets. Thus in 1996 Sega withdrew from Denmark along with Austria, Belgium, and The Netherlands.

FunWare then took over distribution of Sega products in Denmark, before Brio took over for the launch of the Sega Dreamcast in 1999.

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History of Sega in Denmark

From Sega Retro