History of Sega in Sweden

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Dennis Bergström released the Sega Master System in Sweden in 1987. As early Sega Master System games did not include Swedish in the instructions Dennis Bergström included separate Swedish language instruction inserts for many games. Later European releases would include Swedish as standard. Brio took over distribution in 1990 and would remain Sega's distributor in Sweden through to the release of the Sega Dreamcast, by which time they had expanded to become Sega's distributor for the whole Nordic region.

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History of Sega in Sweden

From Sega Retro