History of Sega in India

History of Sega in India


Official Sega distributor(s): Shaw Wallace Electronics(1995-199x)

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Sega had a presence in India for a short time, though their efforts have not been thoroughly documented. India were treated internally as being part of the "Asian" region, which effectively equates to everything east of Europe excluding Japan and South Korea (and presumably countries Sega could not market their products for legal reasons).

Video game piracy was rampant in India which can throw research off course. Many products were imported from other Asian regions and presumably the likes of Europe, Japan and North America. India uses the PAL-B format for televisions, meaning any Asian products with an NTSC sticker were not intended for India.

Starting in spring 1995, Sega Mega Drive consoles were distributed by Shaw Wallace Electronics, an off-shoot of a liquour company, with an asking price of 18,000 rupees. Only the second Mega Drive model was sold - the original model did not make it to the region. At some point Sega pulled out of India due to poor sales.

References

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History of Sega in India

From Sega Retro

References