History of Sega in Sweden
From Sega Retro
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| History of Sega in Sweden |
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| Official Sega distributor(s): Dennis Bergström (1987-1990), Brio (1990-2002), Pan Vision (2003-2014), Koch Media (2014-present) |
Dennis Bergström released the Sega Master System in Sweden in 1987. As early Sega Master System games did not include Swedish in the instructions Dennis Bergström included separate Swedish language instruction inserts for many games. Later European releases would include Swedish as standard.Brio took over distribution in 1990 and would remain Sega's distributor in Sweden through to the release of the Sega Dreamcast, by which time they had expanded to become Sega's distributor for the whole Nordic region.[1]
In 2003 in the Scandinavian countries the company Pan Vision became the distributor of Sega.[2] In 2014, the company Koch Media became the sale of games as in most countries of Western Europe.[3]
In 1996, TCI's technology group got the rights to distribute Sega Channel in the Scandinavian countries, but we do not know anything about launching this service in Sweden.