History of Sega in Australia

History of Sega in Australia
Official Sega distributor(s): John Sands Electronics (1984-1986) , Ozisoft (1987-2002), THQ (2003-2007) Sega Australia (2007 — 2012-07-01), Five Star Games (2012-07-01 — present)

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John Sands Electronics and Ozisoft

John Sands Electronics distributed SC-3000 in Australia from 1984In 1987, Ozisoft began to represent Sega in Australia and New Zealand. Sales of consoles and games began. The most successful for the company was the release of Sega Mega Drive which achieved great success in both countries. In 1991, the company was sold to First Pacific Hong Kong, and in 1992, the company was bought by Sega, becoming Sega OziSoft. Sega waived participation in the company shortly before the release of Sega Dreamcast (March 1998), although OziSoft continued to sell the console. The company returned to its old name, OziSoft. In 2002 company was bought by Infogrames.

Village Nine Leisure and Sega Channel

In late 1996 Sega announced a distribution deal with Village Nine Leisure (a partnership between Village Roadshow, Nine Network and Westfield Group) to bring arcade games to Australia and New Zealand.

In 1996, TCI's technology group got the rights to distribute Sega Channel in Australia.The distributor was supposed to be Austar and Galaxy.

THQ

Due to the lack of representation in Australia, Sega decided to cooperate with THQ. Since 2003, all games have been issued by THQ Australia.

Sega Australia and Five Star Games

In 2007, Sega again went to Australia thanks to the new representative office. However, in 2012, the company began to have problems and left the Australian market. After the reconstruction, the new distributor became the company Five Star Games in 2012 which still has the same functions to this day.