History of Sega in Denmark

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History of Sega in Denmark
Official Sega distributor(s): Dennis Bergström Elektronik (1987-1990) , Brio (1990-1992) , Sega Europe (1993-1996), FunWare (1996-1999), Brio (1999-2002), Pan Vision (2003-2014), Koch Media (2014-present)

In the 70s Denmark was one of the countries where Sega imported its game machines.

Dennis Bergström Elektronik released the Sega Master System in Denmark in 1987.

From 1990 to 1992, the distributor was Brio.

With the success of the Sega Mega Drive, Sega Europe embarked on a rapid expansion, taking over direct distribution of Sega products in a number of European markets, one of which was Denmark. However by 1996 there had been a large decline in the 16-bit market, and Sega Saturn was struggling against Sony's PlayStation. Sega Europe had not turned a profit since 1993 and so the decision was made to close down their operations in smaller markets, and make drastic reductions in the workforce of major markets. Thus in 1996 Sega withdrew from Denmark along with Austria, Belgium, and The Netherlands.

FunWare then took over distribution of Sega products in Denmark, before Brio took over for the launch of the Sega Dreamcast in 1999.

In 2003 in the Scandinavian countries the company Pan Vision became the distributor of Sega. In 2014, the company Koch Media became the sale of games as in most countries of Western Europe.

In 1996, TCI's technology group got the rights to distribute Sega Channel in the Scandinavian countries, but we do not know anything about launching this service in Denmark.