History of Sega in Finland

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History of Sega in Finland
Official Sega distributor(s): Digital Systems (198x-198x), Sanura Suomi (1989-1990), PCI-Data (1990-1991), Brio (1991-2002), Pan Vision (2003-2014), Koch Media (2014-present)

In the 70s Finland was one of the countries where Sega imported its game machines.

Digital Systems released the SC-3000 in Finland.

According to computer magazines, Sega Master System appeared in Finland in 1987. One of the first commercials appeared in 1989 thanks to Sanura Suomi. An advertising campaign was launched with the slogan Kiitos-Segoita Minut .

In 1990, PCI-Data was appointed a new distributor in Finland and Mega Drive.Sega Clubi was established with the slogan Hang on with Sega. Unfortunately, PCI-Data went bankrupt.

In 1991, Brio became a new distributor through its division PlayMix and released Master System II and Game Gear. An advertising campaign was launched with the slogan Heittäydy Segaan and a new magazine for Sega Club members called Sega Klubilehti appeared. In 1993 it was reported that Sega has a 70% share in the 16 bit market in Finland. Over time, the distributor began to add game manuals in Finnish.

Sega Saturn was also released in Finland by Brio. From March 1996, ION Finland (previously selling Atari Jaguar) began to work with Brio and become an official importer of Sega consoles (Mega Drive, Saturn, Pico). In 1996, TCI's technology group got the rights to distribute Sega Channel in the Scandinavian countries and in 1997, ION announced that Sega Channel is available along with 30 games.In May 1997 NetLink was released in English and in July-August 1997 it was made available in Finnish. The SegaCity Finland server was announced for fall 1997.

In the early 2000s, Sega arcade machines were distributed by Pelika.

The last console distributed by Brio was Sega Dreamcast. Unfortunately, it was poorly promoted (most of the time ads was only on the radio). Dreamcast Internet was available from December 2000.

In 2003 in the Scandinavian countries the company Pan Vision became the distributor of Sega. In 2014, the company Koch Media became the sale of games as in most countries of Western Europe.