History of Sega in The Gulf
From Sega Retro
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| History of Sega in The Gulf |
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| Official Sega distributor(s): Alesayi United (1992-1999), Red Entertainment Distribution (200x-2019), Geekay Distribution (2019-present) |
In the 70s Kuwait was one of the countries where Sega imported its game machines.[1]
It has been documented that Sega began distributing in the Gulf Area in 1992 when they entered into a partnership with the DOTTS Electronics Division. The newly established company Alesayi United became the exclusive distributor. The sale and advertising of the Sega Master System console in the Arabian Peninsula began immediately. DOTTS has translated the instructions for the Master System into Arabic. It is worth noting that the second Master System model was promoted, which in the United Arab Emirates was in the PAL G system and in Saudi Arabia in the NTSC version. The first model was also sold and can be seen in advertisements. The games were in the European PAL system.
Subsequently, the import of the Mega Drive II (which was quite a successful product in the region, but had to compete with counterfeits, as in other Asian markets), appeared mainly in the Asian PAL version, although people could come across the European PAL version. The games were in the PAL European system and it's thought that some of them may have had translated manuals by DOTTS into Arabic. Game Gear was also released (unknown specification but games were in European PAL). The first CD consoles in the region were the Sega Mega CD II and Neo Geo CD, but they were not very successful.
The Mega Drive 32X was also released in the Gulf in Asian PAL system. From that moment on, the Alesaya United logo began to appear on the boxes more often then DOTTS logo. Around 1996, Sega Saturn started the fight with Sony PlayStation and 1999 Alesayi United ended their cooperation with Sega.
From the late 2000s, Red Entertainment Distribution was involved in the sale of Sega products.
Geekay Distribution is an exclusive Sega distributor since 2019.
Planet Sega BurJuman and Sega Republic also operated in the UAE. Majid Al Futtaim Leisure distributed Sega arcade games in the country.
Sega Toys are distributed by NewBoy.[2]