History of Sega in India

Sega had a presence in India for a short time, though their efforts have not been thoroughly documented. India were treated internally as being part of the "Asian" region, which effectively equates to everything east of Europe excluding Japan and South Korea (and presumably countries Sega could not market their products for legal reasons).

Video game piracy was rampant in India which can throw research off course. Many products were imported from other Asian regions and presumably the likes of Europe, Japan and North America. India uses the PAL-B format for televisions, meaning any Asian products with an NTSC sticker were not intended for India.

Sega Mega Drive consoles were distributed by Shaw Wallace Electronics, an off-shoot of a liquour company, with an asking price of 18,000 rupees. By 1995 games and consoles were being manufactured in India.

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History of Sega in India

From Sega Retro