Difference between revisions of "History of Sega in Israel"

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| distributors=[[Suny Electronics]] (1994-1998), [[Hed Arzi]] (200x-present)
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| distributors=[[Bug Multimedia]] (1990-1993) , [[Suny Electronics]] (1993-1998), [[Hed Arzi]] (200x-present)
 
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[[Sega]] did not establish any official distribution networks in Israel until the early 1990s, however businessman Ilan Ben-Dov is thought to have imported Sega goods into the country from as early as 1987. In 1991 Ben-Dov established [[Suny Electronics]], which became an official Sega distributor until 1998, when the company began importing mobile phones instead.
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The first distributor of Sega on the Israeli market was [[Bug Multimedia]] which in 1990 started distributing the [[ Sega Master System]] console. In 1992, [[Sega Game Gear]], [[Sega Master System|Sega Master System II]] and [[Sega Mega Drive|Sega Mega Drive I]] were released. All consoles appeared in the European PAL system. The cooperation was completed in 1993 when Bug Multimedia decided to focus on Nintendo consoles and release Super Nintendo in Israel in 1994.  
  
In 1994, the company established Sunny Communication which became more known as '''Sega Israel''' and in 1996 also Sega Enterprises Israel was established which after breaking the contract with Sega became known as Astela Asets & Investments Ltd.<ref>https://www.dunsguide.co.il/en/Cc6e3d498680c67aaf2c18a4c97f13a6a_game_machines/sega_enterprises_israel_1996/</ref>
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At that time Sega became interested in businessman Ilan Ben-Dov who imported Sega consoles from around 1987. He founded in 1991 the company Suny Electronics which sold Sega products (mainly American versions) and Nintendo products (most of them were famiclones). In 1993, he founded Sunny Communication which became known as '''Sega Israel'''. From now on, the consoles started appearing in Israel at a very similar time to the European premiere. Every system released by Suny was the same seen in Europe. The company has released [[Sega Mega Drive|Sega Mega Drive II]], [[Sega Mega CD|Sega Mega CD I and II]], [[Sega 32X]], [[Sega Saturn]]. The company has also begun fighting against clones of Mega Drive and US imported versions of the consoles through ads showing differences between official consoles. In 1996, [[Sega Enterprises Israel]] was created which after breaking the contract with Sega became Astela Asets & Investments Ltd<ref>https://www.dunsguide.co.il/en/Cc6e3d498680c67aaf2c18a4c97f13a6a_game_machines/sega_enterprises_israel_1996/</ref>.In 1998, Suny broke the deal and began distributing Samsung cell phones. Sega Dreamcast was also released in Israel but it went without much interest.
 
 
During its tenure, Suny distributed [[Sega Mega Drive]], [[Sega Game Gear]] , [[Sega Mega-CD]] and [[Sega Master System]] in the PAL system seen in Europe. The first games sold by Ilan Ben-Dov especially on the Master System also had stickers on cartridges in Hebrew .Unofficial Mega Drive clones also appear to have been a readily available option, with Suny seeing fit to issue advertisements noting the difference between official and unofficial stock (perhaps a curious stance, given the company also spent many years selling Famiclones to the Israeli market).The company also released [[Sega Saturn]] in 1996 .
 
  
 
Nowadays, the representative of the company is [[Hed Arzi]].<ref>http://www.sega.com/support</ref>Red Vault from [[Red Entertainment Distribution]] is also available in this country.<ref> https://redvault.co/publisher-partners/</ref>
 
Nowadays, the representative of the company is [[Hed Arzi]].<ref>http://www.sega.com/support</ref>Red Vault from [[Red Entertainment Distribution]] is also available in this country.<ref> https://redvault.co/publisher-partners/</ref>

Revision as of 10:54, 7 January 2019


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Israel 
History of Sega in Israel
Official Sega distributor(s): Bug Multimedia (1990-1993) , Suny Electronics (1993-1998), Hed Arzi (200x-present)

The first distributor of Sega on the Israeli market was Bug Multimedia which in 1990 started distributing the Sega Master System console. In 1992, Sega Game Gear, Sega Master System II and Sega Mega Drive I were released. All consoles appeared in the European PAL system. The cooperation was completed in 1993 when Bug Multimedia decided to focus on Nintendo consoles and release Super Nintendo in Israel in 1994.

At that time Sega became interested in businessman Ilan Ben-Dov who imported Sega consoles from around 1987. He founded in 1991 the company Suny Electronics which sold Sega products (mainly American versions) and Nintendo products (most of them were famiclones). In 1993, he founded Sunny Communication which became known as Sega Israel. From now on, the consoles started appearing in Israel at a very similar time to the European premiere. Every system released by Suny was the same seen in Europe. The company has released Sega Mega Drive II, Sega Mega CD I and II, Sega 32X, Sega Saturn. The company has also begun fighting against clones of Mega Drive and US imported versions of the consoles through ads showing differences between official consoles. In 1996, Sega Enterprises Israel was created which after breaking the contract with Sega became Astela Asets & Investments Ltd[1].In 1998, Suny broke the deal and began distributing Samsung cell phones. Sega Dreamcast was also released in Israel but it went without much interest.

Nowadays, the representative of the company is Hed Arzi.[2]Red Vault from Red Entertainment Distribution is also available in this country.[3]

In 1996, TCI's technology group got the rights to distribute Sega Channel in Israel , but it is not known that the service was launched there.

References

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