Difference between revisions of "History of Sega in India"

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| distributors=[[Shaw Wallace Electronics]] (1995-1996), [[Mitashi Edutainment]] (1996-1999), [[SPA Enterprises]] (2000-2004) , [[New Era]] (2005-2012) , [[E-xpress Interactive]] (2012-present)
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| distributors=[[Shaw Wallace Electronics]] (1995), [[Mitashi Edutainment]] (1995-1999), [[SPA Enterprises]] (2000-2004) , [[New Era]] (2005-2012) , [[E-xpress Interactive]] (2012-present)
 
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original model did not make it to the region. <ref>http://scanlines16.com/en/blog-3/retro-gaming/sega-megadrive/jeux-megadrive-asia/</ref>
 
original model did not make it to the region. <ref>http://scanlines16.com/en/blog-3/retro-gaming/sega-megadrive/jeux-megadrive-asia/</ref>
  
In 1996, the sale of Sega games was taken by [[Mitashi Edutainment]], which said that it could better promote Sega consoles. In addition to Mega Drive II, company sold Sega Saturn at lower prices. However, it turned out that it does not give such results as they wanted. In 1999, the company resigned and decided to sell clones of 8-bit consoles.<ref>https://gadgets.ndtv.com/games/features/tracing-the-origins-of-gaming-in-india-8-bit-cricket-sega-and-cloning-640129</ref> Also released 16-bit clones modeled on Mega Drive, including the most recognizable-Game In Xtreme
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In end od 1995, the sale of Sega games was taken by [[Mitashi Edutainment]] (At the time, Maze Marketing) which said that it could better promote Sega consoles. In addition to Mega Drive II, company sold Sega Saturn at lower prices. However, it turned out that it does not give such results as they wanted. In 1999, the company resigned and decided to sell clones of 8-bit consoles.<ref>https://gadgets.ndtv.com/games/features/tracing-the-origins-of-gaming-in-india-8-bit-cricket-sega-and-cloning-640129</ref> Also released 16-bit clones modeled on Mega Drive, including the most recognizable-Game In Xtreme
  
 
In 2000, [[SPA Enterprises]] became a representative of Sega and started to sell Sega Dreamcast consoles with [[Starcon India]] and [[Data Acces India]].<ref>http://www.ign.com/articles/2000/11/22/dreamcast-heads-to-india</ref>
 
In 2000, [[SPA Enterprises]] became a representative of Sega and started to sell Sega Dreamcast consoles with [[Starcon India]] and [[Data Acces India]].<ref>http://www.ign.com/articles/2000/11/22/dreamcast-heads-to-india</ref>

Revision as of 10:45, 13 January 2019


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India 
History of Sega in India
Official Sega distributor(s): Shaw Wallace Electronics (1995), Mitashi Edutainment (1995-1999), SPA Enterprises (2000-2004) , New Era (2005-2012) , E-xpress Interactive (2012-present)

Sega had a presence in India for a short time, though their efforts have not been thoroughly documented. India were treated internally as being part of the "Asian" region, which effectively equates to everything east of Europe excluding Japan and South Korea (and presumably countries Sega could not market their products for legal reasons).

Video game piracy was rampant in India which can throw research off course. Many products were imported from other Asian regions and presumably the likes of Europe, Japan and North America. India uses the PAL-B format for televisions, meaning any Asian products with an NTSC sticker were not intended for India.

Starting in spring 1995, Sega Mega Drive consoles were distributed by Shaw Wallace Electronics, an off-shoot of a liquour company, with an asking price of 18,000 rupees. Only the second Mega Drive model was sold - the original model did not make it to the region. [1]

In end od 1995, the sale of Sega games was taken by Mitashi Edutainment (At the time, Maze Marketing) which said that it could better promote Sega consoles. In addition to Mega Drive II, company sold Sega Saturn at lower prices. However, it turned out that it does not give such results as they wanted. In 1999, the company resigned and decided to sell clones of 8-bit consoles.[2] Also released 16-bit clones modeled on Mega Drive, including the most recognizable-Game In Xtreme

In 2000, SPA Enterprises became a representative of Sega and started to sell Sega Dreamcast consoles with Starcon India and Data Acces India.[3]

New Era since 2005 was a distributor [4].Nowadays, Sega distributor in India is E-xpress Interactive[5].

References

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