Difference between revisions of "History of Sega in Belgium and Luxembourg"

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| distributors=[[Atoll]] (1987-1993), [[Sega Europe]] (1993-1996), [[AtollSoft]] (1996-2006), [[Sega Benelux]] (2006-2012), [[Level03 Distribution]] (2012-present)
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| distributors=[[Atoll]] (1987-1993), [[Sega Belgium]] (1993-1996), [[AtollSoft]] (1996-2006), [[Sega Benelux]] (2006-2012), [[Level03 Distribution]] (2012-present)
 
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In the 70s Belgium was one of the countries where Sega imported its game machines.
 
In the 70s Belgium was one of the countries where Sega imported its game machines.
  
[[Atoll]] were Sega's distributor for Belgium and Luxembourg for six years from 1987 until August 1993, when they were bought out by [[Sega Europe]]. During this time they released a magazine called [[Sega Masters Club News]], available in both French and Dutch. As early [[Sega Master System]] games included French, but not Dutch in the instructions Atoll included separate Dutch language instruction inserts for many games. Later European releases would include Dutch as standard. There was also a bilingual [[Sega Hotline]] available.
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[[Atoll]] were Sega's distributor for Belgium and Luxembourg for six years from 1987 until August 1993. During this time they released a magazine called [[Sega Masters Club News]], available in both French and Dutch. As early [[Sega Master System]] games included French, but not Dutch in the instructions Atoll included separate Dutch language instruction inserts for many games. Later European releases would include Dutch as standard. There was also a bilingual [[Sega Hotline]] available. In the next years, Atoll distributed [[Mega Drive]], [[Game Gear]] and Master System II. The [[Amstrad Mega PC]] was released in March 1993 by Amstrad Benelux.
  
In 1996 Sega Europe, having not turned a profit since 1993 decided to close down it's operations in the Benelux, along with Austria and Denmark. [[AtollSoft]] took over distribution for the Benelux markets, distributing the [[Sega Saturn]], and later the [[Sega Dreamcast]].  
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In August 1993, [[Sega Europe]] took over product distribution and founded [[Sega Belgium]] based in Brussels. The relesed [[Mega CD]] II in 1993, [[Multi Mega]] and [[Mega Drive 32X]] in 1994 and [[Sega Saturn]] in 1995. On March 1, 1996, Sega Europe closed its branch in the Benelux Union. The reason was the decrease in turnover in the Benelux countries by 50%. [[AtollSoft]] took over distribution for the Benelux markets. In 1996, TCI's technology group got the rights to distribute [[Sega Channel]] in the Benelux Union.
  
In 1996, TCI's technology group got the rights to distribute [[Sega Channel]] in the Benelux Union. In the Netherlands, the service was provided by Eneco.
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[[Sega Dreamcast]] was also distributed here. Dreamcast Internet was available from December 2000.
 
 
Dreamcast Internet was available from December 2000.
 
  
 
In 2006 Sega returned to the Benelux region, with [[Sega Benelux]] opening up an office in Amsterdam.
 
In 2006 Sega returned to the Benelux region, with [[Sega Benelux]] opening up an office in Amsterdam.

Revision as of 07:28, 20 February 2021


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Notavailable.svg
Belgium Luxembourg 
History of Sega in Belgium and Luxembourg
Official Sega distributor(s): Atoll (1987-1993), Sega Belgium (1993-1996), AtollSoft (1996-2006), Sega Benelux (2006-2012), Level03 Distribution (2012-present)

In the 70s Belgium was one of the countries where Sega imported its game machines.

Atoll were Sega's distributor for Belgium and Luxembourg for six years from 1987 until August 1993. During this time they released a magazine called Sega Masters Club News, available in both French and Dutch. As early Sega Master System games included French, but not Dutch in the instructions Atoll included separate Dutch language instruction inserts for many games. Later European releases would include Dutch as standard. There was also a bilingual Sega Hotline available. In the next years, Atoll distributed Mega Drive, Game Gear and Master System II. The Amstrad Mega PC was released in March 1993 by Amstrad Benelux.

In August 1993, Sega Europe took over product distribution and founded Sega Belgium based in Brussels. The relesed Mega CD II in 1993, Multi Mega and Mega Drive 32X in 1994 and Sega Saturn in 1995. On March 1, 1996, Sega Europe closed its branch in the Benelux Union. The reason was the decrease in turnover in the Benelux countries by 50%. AtollSoft took over distribution for the Benelux markets. In 1996, TCI's technology group got the rights to distribute Sega Channel in the Benelux Union.

Sega Dreamcast was also distributed here. Dreamcast Internet was available from December 2000.

In 2006 Sega returned to the Benelux region, with Sega Benelux opening up an office in Amsterdam.

Following restructuring in 2012 Sega Europe once again closed down it's Benelux operations, handing over distribution to Level03 Distribution.

References


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