History of Sega in Central Asia
From Sega Retro
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| History of Sega in Central Asia |
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| Official Sega distributor(s): Buka (1994-1999), Bitman (1996-1997), R-Style (1997-1999), NVT (2000-2002), 1C Company (20xx-20xx) |
Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan declared independence in 1991. In the next years they all became members of the Commonwealth of Independent States (CIS).
From Mega Drive to Dreamcast
Most of Sega's history in this region from this period is related to History of Sega in Russia, so the events are briefly summarized.
1. Steepler releases Dendy in 1993 and starts selling Sega clones (Pro 16 Bit and High Quality) and the original Mega Drive 2 from Asia, Genesis CDX from USA with US/EU/Asian/Bootleg games.
2. Nissho Iwai gets licenses to distribute games in CIS countries and in 1994 selects several authorized distributors such as Buka who supply Mega Drive 2 (EU/AS PAL), Mega-CD 2 (EU PAL/AS NTSC), Master System 2 (EU PAL), Game Gear (EU PAL), Sega Saturn (AS NTSC/EU PAL), Mega Drive 32X. Steepler starts selling Mega Drive 2 from Nissho Iwai channels.
3. The wave of Sega and Dendy clones begins to flood the CIS countries on flea markets, small stores and from specialized sellers (Bitman, Kenga, Subor), which means that the original systems reach a smaller number of people.
4. Despite problems with clones, Sega recognizes Mega Drive as success in Russia and CIS and decides to push Sega Saturn. They signs a deal with Bitman, making Super Bitman legal and Bitman starts selling all Sega consoles in its stores in the PAL system.[1]
5. Sega Saturn turns out to be a failure and Bitman is bought by R-Style in 1997, which sells the other Sega consoles for a short time.
6. The region is flooded in the late 1990s and early 2000s with Sega and Dendy clones from two channels: Asian by small sellers and flee markets and Russian by mainly Simba's Video Games and New Game.
7. Sega returns with Dreamcast, released by NVT in 2000.[2]In the end of 2000, due to pirated translations of games into Russian and their distribution through its own sales channel in CIS countries,[3] the console became popular. After Big Ben Interactive became a distributor in Western Europe, local Russian distributors bought out the consoles and distributed them to the CIS countries, so that the console was sold long after its withdrawal in other parts of the world.
After Dreamcast
In the following years, some games were released by the 1C Company. Sega games are also available through digital distribution and the region is part of RU-CIS-UA when it comes to digital keys. Digital game distribution platforms such as Steam suggest lower prices for the region.
In the Central Asia countries, clones of Sega Mega Drive can still be find from Asian and Russian distribution channel.
Sega Amusement
Since 2006, the distribution of arcade machines and equipment for children produce by Sega is being carried out by KidsPlay.[4]
QubicaAMF is a strategic partner in Russia and CIS countries.
Sititek
Sititek is the official distributor of Sega Toys in Russia and CIS countries.[5]
References
- ↑ https://www.kommersant.ru/doc/233963?query=bitman
- ↑ https://web.archive.org/web/20010409225930/http://sega.ru:80/news.phtml
- ↑ https://web.archive.org/web/20060901234208/http://vector.msk.ru:80/
- ↑ http://brunswickbowling.kz/about/sng.php
- ↑ https://www.fansimag.ru/tovary-dlya-detey/domashniy-planetariy/disk-proekcionnyy-sititek-dlya-planetariev-homestar-romanticheskiy-6743/