History of Sega in Slovakia

History of Sega in Slovakia
Official Sega distributor(s): Independent retail outlets (1988-1990), Nissho Iwai (1990-1996), DDC Agency (1996-1998), ? (2000-2002), CD Projekt (2004-2016), Cenega (2016-present)

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Consoles existed in Czechoslovakia during communism and an example is the Tesla XD 8001 produced by the Czechoslovak company Tesla.

The first information about Sega's entry into this market comes from 1988, when independent retail outlets began the sale of Master System. The information gathered shows that Czechoslovakia was probably the first country in Eastern Europe where Sega products were introduced. This fact is little known, so it can be expected that the Master System was not successful in the country, especially since the political changes in Czechoslovakia continued during this period.

In 1990, Sega established its first office in the country with help of Nissho Iwai who established network of retailers selling Master System. In mid-1992, reorganized it's retailers network and began to work with sub-distributors like IBEA, which promoted Master System at COFAX 92. At the time, Sega had competition in form of Rambo TV Game (Atari 2600 clones distributed from <1990), CDTV (distributed from 1992 by AB Comp) and Game Boy.

After the break-up, Sega consoles appeared at local sub-distributors including Mega Drive, Master System II and Game Gear. In the following years, Slovakia saw the release of the Mega Drive II (in 1994), the Mega CD II (in 1994) and the Mega Drive 32X (in 1995). Besides Famicom clones, Sega had competition in form of Super Nintendo, Game Boy and Nintendo Entertainment System (distributed from 1993 by Triangle Group International) and Amiga CD32 (distributed from 1994).

During this time, many famiclone began to appear in Slovakia, such as Terminator 2 which box design resemble Sega Mega Drive 2.

In 1996, DDC Agency became a distributor of Sega and Atari in the Czech Republic and Slovakia however, at the beginning the company didn't have any seller in Slovakia, but after some time they found dealers and released Sega Saturn, unfortunately the market was already taken over by PlayStation (distributed from December 1996 by Sony Slovakia), which caused Sega to withdraw from the country.

Dreamcast was distributed in Slovakia from March 2000 but in a rather limited number.

In 2004, the CD Projekt company became a distributor of Sega in the Czech Republic and Slovakia.The company slowly became a representative of Sega in other countries of the Visegrad Group. In 2016, Cenega become representative of Sega.

Trivia

In 2001, the Slovak Trade Inspection Office recognized Sega Mega Drive 2 as a product threatening the user's life and health. This consoles were imported by Hong Tran Thiová, Vina Centrum, Poprad.

External links

• https://bratislava.sme.sk/c/189989/prve-tri-miesta-pocitacovej-rodine.html
• Slovak site about Dreamcast