History of Sega in Belarus

History of Sega in Belarus
Official Sega distributor(s): Nissho Iwai (1994-1995), Buka (1994-1999), Bitman (1996-1997), R-Style (1996-1999), NVT (2000-2001), 1C-SoftClub (2005-present),

Belarus declared independence in 1991. Since that year, the country has been a member of the Commonwealth of Independent States (CIS)

From Mega Drive to Dreamcast

Main article: History of Sega in Russia.

1C SoftClub

From 2005, 1C-SoftClub distributes games in Belarus with translated boxes and localized games into Russian. Sega games are also available from digital distribution and Belarus, when it comes to digital keys, belongs to the RU-CIS-UA region. Digital game distribution platforms such as Steam suggest lower prices for the region.

The only Sega game that distribution has been stopped in CIS countries was Company of Heroes 2.

Mega Drive clones

From mid-90s, Belarus was under pressure of bootleg sellers that distributed Mega Drive clones in flea market or stores. Most of them were from Russia and one of the famous and more organized were Bitman, Kenga and Subor. Even when Bitman began to cooperate with Sega and sold Super Bitman legally and Kenga was leaving the market, new wave of clones appeared again.

Between 1990s and 2000s, most known distributors of clones were Simba's Video Games and New Game that distributed video games with Russian covers and fully localized. Around 2002, Mega Drive X and Simba's 268 cost 45 000 BYN, Mega Drive 2 clone cost 42 000 BYN. with games for 9000 BYN - 13 000 BYN. To comparison, original Dreamcast cost at the time around 220 000 BYN and pirate games translated into Russian cost 4500 BYN - 4720 BYN (1 CD), 9450 BYN (2 CD), 18 900 BYN (4 CD).

From mid-2000s most if not all of the clones come from Russia. For example in 2005, Magic Drive Pro cost 59 400 BYN, Magic Drive Pro 132 cost 66 000 BYN, Cybershell cost 99 000 BYN and Kibord-005 cost 66 000 BYN with games for around 5000-6000 BYN. In 2007, Mega Drive Portable cost 60-70 USD with games for 5 USD.

Today all brands of clones from Russia can be easily find in Belarusian shops specialized in distribution of that kind of products.

Sega Amusement

Since 2006, the distribution of arcade machines and equipment for children produce by Sega is being carried out by KidsPlay.

QubicaAMF is a strategic partner in Russia and CIS countries.

Sititek

Sititek is the official distributor of Sega Toys in Russia and CIS countries.