Difference between revisions of "History of Sega in Chile"
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''H. Briones y Cia'' had full support of [[Nintendo]] of America and [[wikipedia:Tokyo|Tokyo]]-based general trading company [[wikipedia:Itochu|C.Itoh/Itochu]] (the company exported [[Nintendo]] products to several South American countries including Brazil, where it lost the rights to the brand to [[wikipedia:Playtronic|Playtronic]] in 1993), with advertisement campaigns on TV and also published an official Chilean version of the ''Club Nintendo''{{ref|http://3.bp.blogspot.com/-I_aTS7jfolY/U176a1SUkBI/AAAAAAAABls/CzYqhBDr4ik/s1600/escanear0009.jpg}}{{ref|http://2.bp.blogspot.com/-boru0ZskrKQ/U177rkTaPCI/AAAAAAAABmk/3odwBU7T1_E/s1600/escanear0016.jpg}} magazine, on the other hand [[Redi]] had few advertisement campaigns, with only a few commercials being aired on TV and there was no official [[Sega]] magazines in the country except for some Spanish imported magazines like Super Juegos or [[Mega Sega]] which were more expensive and could arrive in the country six months later than the date they were originally published in Europe. In fact [https://segaretro.org/File:MD-SMS_CL_TVAdvert.mp4 one of the first commercials], aired on Chilean TV was not favourable to the image of [[Sega]], becoming subject of mockery{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}} among Chilean gamers, since in the intro of the commercial (which is actually the intro to ''[[sonic:Sonic the Hedgehog (16-bit)|Sonic the Hedgehog]]'' for [[Mega Drive]]) a voice is heard saying ''"Si, si, si, si, si, si"''... (''"Yes, yes, yes, yes, yes, yes..."'') while ''[[sonic:Sonic the Hedgehog|Sonic]]'' is actually saying ''"No"'' with its hand. | ''H. Briones y Cia'' had full support of [[Nintendo]] of America and [[wikipedia:Tokyo|Tokyo]]-based general trading company [[wikipedia:Itochu|C.Itoh/Itochu]] (the company exported [[Nintendo]] products to several South American countries including Brazil, where it lost the rights to the brand to [[wikipedia:Playtronic|Playtronic]] in 1993), with advertisement campaigns on TV and also published an official Chilean version of the ''Club Nintendo''{{ref|http://3.bp.blogspot.com/-I_aTS7jfolY/U176a1SUkBI/AAAAAAAABls/CzYqhBDr4ik/s1600/escanear0009.jpg}}{{ref|http://2.bp.blogspot.com/-boru0ZskrKQ/U177rkTaPCI/AAAAAAAABmk/3odwBU7T1_E/s1600/escanear0016.jpg}} magazine, on the other hand [[Redi]] had few advertisement campaigns, with only a few commercials being aired on TV and there was no official [[Sega]] magazines in the country except for some Spanish imported magazines like Super Juegos or [[Mega Sega]] which were more expensive and could arrive in the country six months later than the date they were originally published in Europe. In fact [https://segaretro.org/File:MD-SMS_CL_TVAdvert.mp4 one of the first commercials], aired on Chilean TV was not favourable to the image of [[Sega]], becoming subject of mockery{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}} among Chilean gamers, since in the intro of the commercial (which is actually the intro to ''[[sonic:Sonic the Hedgehog (16-bit)|Sonic the Hedgehog]]'' for [[Mega Drive]]) a voice is heard saying ''"Si, si, si, si, si, si"''... (''"Yes, yes, yes, yes, yes, yes..."'') while ''[[sonic:Sonic the Hedgehog|Sonic]]'' is actually saying ''"No"'' with its hand. | ||
| − | In September 1995 ''Metrokids'' (born on June 1995), a Chilean children's cable television channel, created by cable operator ''Metrópolis'' (before its merger{{intref|Press Release: 1996-02-21: Tele-Communications International and Chilean partners announce new cable venture}} with ''Intercom'' in January 1996), premiered an interactive television show called ''Segamania''{{fileref|Metrópolis CL 1995 11.pdf|page=89}}, hosted by Miguel Barriga{{ref|http://miguelbarriga.cl/index.php/historia}}{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}}, ex-vocalist of the popular Chilean rock band [[wikipedia:Sexual Democracia|''Sexual Democracia'']], (which competed with [https://www.youtube.com/watch?v=Mjr9XTkGTTc ''Nintendomania''] a similar show aired on ''Plaza Mayor Monitos'' children's cable television channel owned by ''Intercom'', Metrópolis major rival before the merger of the two companies), broadcast from 5 pm to 7 pm, seven days a week{{fileref|Metrópolis CL 1995 11.pdf|page=71}}, similar to also popular "live one-player multi platform interactive game show" [[wikipedia:Hugo (game show)|''Hugo'']], where players using their telephone keypads as controllers, had to achieve certain goals while playing [[Sega]] video games , in order to win prizes. | + | In September 1995 ''Metrokids'' (born on June 1995), a Chilean children's cable television channel, created by cable operator ''Metrópolis'' (before its merger{{intref|Press Release: 1996-02-21: Tele-Communications International and Chilean partners announce new cable venture}} with ''Intercom'' in January 1996), premiered an interactive television show called ''Segamania''{{fileref|Metrópolis CL 1995 11.pdf|page=89}}, hosted by Miguel Barriga{{ref|http://miguelbarriga.cl/index.php/historia}}{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}}, ex-vocalist of the popular Chilean folk-rock band [[wikipedia:Sexual Democracia|''Sexual Democracia'']], (which competed with [https://www.youtube.com/watch?v=Mjr9XTkGTTc ''Nintendomania''] a similar show aired on ''Plaza Mayor Monitos'' children's cable television channel owned by ''Intercom'', Metrópolis major rival before the merger of the two companies), broadcast from 5 pm to 7 pm, seven days a week{{fileref|Metrópolis CL 1995 11.pdf|page=71}}, similar to also popular "live one-player multi platform interactive game show" [[wikipedia:Hugo (game show)|''Hugo'']], where players using their telephone keypads as controllers, had to achieve certain goals while playing [[Sega]] video games , in order to win prizes. |
According to the November 1995 issue of Chilean magazine ''Metrópolis'', in the first two months of the show 55.000{{fileref|Metrópolis CL 1995 11.pdf|page=89}} phone calls were made and more than 1.000{{fileref|Metrópolis CL 1995 11.pdf|page=89}} players participated in it. ''[[Alex Kidd in Miracle World]]''{{fileref|Metrópolis CL 1995 11.pdf|page=89}} and ''[[Sonic the Hedgehog (16-bit)|Sonic the Hedgehog]]{{fileref|Metrópolis CL 1995 11.pdf|page=89}}'' were the first games selected for the show, followed by ''[[sonic:Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]''{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}}, [[The Adventures of Batman & Robin (Mega Drive)]]{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}}, ''[[Batman Returns (Mega-CD)]]''{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}}, ''[[Desert Demolition Starring Road Runner and Wile E. Coyote]]''{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}} and others. The show lasted until January 1997 when ''Metrópolis Intercom'', replaced the ''Metrokids'' channel by ''[[wikipedia:Cartoon Network|Cartoon Network]]'' in its channel grid. | According to the November 1995 issue of Chilean magazine ''Metrópolis'', in the first two months of the show 55.000{{fileref|Metrópolis CL 1995 11.pdf|page=89}} phone calls were made and more than 1.000{{fileref|Metrópolis CL 1995 11.pdf|page=89}} players participated in it. ''[[Alex Kidd in Miracle World]]''{{fileref|Metrópolis CL 1995 11.pdf|page=89}} and ''[[Sonic the Hedgehog (16-bit)|Sonic the Hedgehog]]{{fileref|Metrópolis CL 1995 11.pdf|page=89}}'' were the first games selected for the show, followed by ''[[sonic:Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]''{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}}, [[The Adventures of Batman & Robin (Mega Drive)]]{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}}, ''[[Batman Returns (Mega-CD)]]''{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}}, ''[[Desert Demolition Starring Road Runner and Wile E. Coyote]]''{{ref|https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/}} and others. The show lasted until January 1997 when ''Metrópolis Intercom'', replaced the ''Metrokids'' channel by ''[[wikipedia:Cartoon Network|Cartoon Network]]'' in its channel grid. | ||
Revision as of 09:02, 1 November 2018
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| History of Sega in Chile |
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| Official Sega distributor(s): Redi (199x-1994), Radio Center LTDA (1995-200x) , Latam Games (2012-present) |
This teeny-tiny article needs some work. You can help us by expanding it.
In Chile, the Sega Mega Drive (original model) and Sega Master System II were distibuted by Redi in the early 1990s. The consoles were based on their North American designs (and hence, the Mega Drive was known as "Genesis" in this region).
Both consoles were known to be on sale in 1991, along with Sonic the Hedgehog.
Acording to the testimony of Ludwig Carl Kommer Bruger, founder of Redi, on April's 1993 issue of the Chilean magazine Muy Interessante Sega dominated only a 25%[1] of the market for consoles and videogames in Chile, due to a late entry of the company in the business, since Nintendo had already entered in the Chilean market two years earlier, initially by the hands of Remus- Repuestos Musalem[2][1] (owned by a rich family known as Musalem Yunis) and later by H. Briones y Cia [1] (owned by Hernán Briones Gorostiaga, a Chilean industrialist and member of Fundación Pinochet[3], which was President of the Sofofa- Sociedad de Fomento Fabril[3] / Sofofa- Industrial Development Society, one of Chile's leading employers' associations).
H. Briones y Cia had full support of Nintendo of America and Tokyo-based general trading company C.Itoh/Itochu (the company exported Nintendo products to several South American countries including Brazil, where it lost the rights to the brand to Playtronic in 1993), with advertisement campaigns on TV and also published an official Chilean version of the Club Nintendo[4][5] magazine, on the other hand Redi had few advertisement campaigns, with only a few commercials being aired on TV and there was no official Sega magazines in the country except for some Spanish imported magazines like Super Juegos or Mega Sega which were more expensive and could arrive in the country six months later than the date they were originally published in Europe. In fact one of the first commercials, aired on Chilean TV was not favourable to the image of Sega, becoming subject of mockery[6] among Chilean gamers, since in the intro of the commercial (which is actually the intro to Sonic the Hedgehog for Mega Drive) a voice is heard saying "Si, si, si, si, si, si"... ("Yes, yes, yes, yes, yes, yes...") while Sonic is actually saying "No" with its hand.
![[4]](#cite_note-http:.2F.2F3.bp.blogspot.com.2F-I_aTS7jfolY.2FU176a1SUkBI.2FAAAAAAAABls.2FCzYqhBDr4ik.2Fs1600.2Fescanear0009.jpg-4){kind=link}
![[5]](#cite_note-http:.2F.2F2.bp.blogspot.com.2F-boru0ZskrKQ.2FU177rkTaPCI.2FAAAAAAAABmk.2F3odwBU7T1_E.2Fs1600.2Fescanear0016.jpg-5){kind=link}
In September 1995 Metrokids (born on June 1995), a Chilean children's cable television channel, created by cable operator Metrópolis (before its merger[7] with Intercom in January 1996), premiered an interactive television show called Segamania[8], hosted by Miguel Barriga[9][6], ex-vocalist of the popular Chilean folk-rock band Sexual Democracia, (which competed with Nintendomania a similar show aired on Plaza Mayor Monitos children's cable television channel owned by Intercom, Metrópolis major rival before the merger of the two companies), broadcast from 5 pm to 7 pm, seven days a week[10], similar to also popular "live one-player multi platform interactive game show" Hugo, where players using their telephone keypads as controllers, had to achieve certain goals while playing Sega video games , in order to win prizes.
According to the November 1995 issue of Chilean magazine Metrópolis, in the first two months of the show 55.000[8] phone calls were made and more than 1.000[8] players participated in it. Alex Kidd in Miracle World[8] and Sonic the Hedgehog[8] were the first games selected for the show, followed by Sonic the Hedgehog 2[6], The Adventures of Batman & Robin (Mega Drive)[6], Batman Returns (Mega-CD)[6], Desert Demolition Starring Road Runner and Wile E. Coyote[6] and others. The show lasted until January 1997 when Metrópolis Intercom, replaced the Metrokids channel by Cartoon Network in its channel grid.
Radio Center LTDA in cooperation with Tectoy sold Sega 32X and Sega Saturn in Chile.[11]
Latam Games distributes Sega games in Chile from 2012[12]. The company also cooperated with NC Games[13].
Metropolis Intercom launched the Sega Channel in 1996.
References
- ↑ 1.0 1.1 1.2 File:MuyInteresante ES 069 p1 16-27.pdf, page 4
- ↑ File:MuyInteresante ES 069 p1 16-27.pdf, page 3
- ↑ 3.0 3.1 https://www.telegraph.co.uk/news/obituaries/1507502/Hernan-Briones.html
- ↑ http://3.bp.blogspot.com/-I_aTS7jfolY/U176a1SUkBI/AAAAAAAABls/CzYqhBDr4ik/s1600/escanear0009.jpg
- ↑ http://2.bp.blogspot.com/-boru0ZskrKQ/U177rkTaPCI/AAAAAAAABmk/3odwBU7T1_E/s1600/escanear0016.jpg
- ↑ 6.0 6.1 6.2 6.3 6.4 6.5 https://www.gamercafe.cl/2013/10/29/sega-genesis-y-chile-25-anos-de-ingratitud/
- ↑ Press Release: 1996-02-21: Tele-Communications International and Chilean partners announce new cable venture
- ↑ 8.0 8.1 8.2 8.3 8.4 File:Metrópolis CL 1995 11.pdf, page 89
- ↑ http://miguelbarriga.cl/index.php/historia
- ↑ File:Metrópolis CL 1995 11.pdf, page 71
- ↑ https://web.archive.org/web/19970724132454/http://www.tectoy.com.br:80/business/chile.htm
- ↑ http://www.rolagames.com/pressrelease.php
- ↑ http://www.ncgameslatam.com/sobre-nosotros
