Difference between revisions of "History of Sega in Caucasian States"

Revision as of 17:53, 17 December 2021

History of Sega in Caucasian States


Official Sega distributor(s): Buka (1994-1999), Bitman (1996-1997), R-Style (1997-1999), NVT (2000-2002), 1C Company (20xx-20xx), Unknown (20xx-present)

Armenia, Azerbaijan and Georgia declared independence in 1991. In the next years they became members of the Commonwealth of Independent States (CIS). However, Georgia left the CIS in 2008 due to the Russo-Georgian War.

From Mega Drive to Dreamcast

Most of Sega's history in this region from this period is related to History of Sega in Russia, so the events are briefly summarized.
1. Steepler releases Dendy in 1993 and starts selling Sega clones (Pro 16 Bit and High Quality) and the original Mega Drive 2 from Asia, Genesis CDX from USA with US/EU/Asian/Bootleg games.
2. Nissho Iwai gets licenses to distribute games in CIS countries and in 1994 selects several authorized distributors such as Buka who supply Mega Drive 2 (EU/AS PAL), Mega-CD 2 (EU PAL/AS NTSC), Master System 2 (EU PAL), Game Gear (EU PAL), Sega Saturn (AS NTSC/EU PAL), Mega Drive 32X. Steepler starts selling Mega Drive 2 from Nissho Iwai channels.
3. The wave of Sega and Dendy clones begins to flood the CIS countries on flee markets, small stores and from specialized sellers (Bitman, Kenga, Subor), which means that the original systems reach a smaller number of people.
4. Despite problems with clones, Sega recognizes Mega Drive as success in Russia and CIS and decides to push Sega Saturn. They signs a deal with Bitman, making Super Bitman legal and Bitman starts selling all Sega consoles in its stores in the PAL system.^[1]
5. Sega Saturn turns out to be a failure and Bitman is bought by R-Style in 1997, which sells the other Sega consoles for a short time.
6. The region is flooded in the late 1990s and early 2000s with Sega and Dendy clones from two channels: Asian by small sellers and flee markets and Russian by mainly Simba's Video Games and New Game.
7. Sega returns with Dreamcast, released by NVT in 2000.^[2] In the late 2000s, due to pirated translations of games into Russian and their distribution through its own sales channel in CIS countries,^[3] the console became popular and sold long after its support in the world ended.

After Dreamcast

In the following years, some games were released by the 1C Company. Sega games are also available through digital distribution and the region is part of RU-CIS-UA when it comes to digital keys. Digital game distribution platforms such as Steam suggest lower prices for the region.

In the Caucasian States, clones of Sega Mega Drive can still be find still from Asian and Russian distribution channel.

Sega Amusement

Since 2006, the distribution of arcade machines and equipment for children produce by Sega is being carried out by KidsPlay.^[4]

QubicaAMF is a strategic partner in Russia and CIS countries.

Sititek

Sititek is the official distributor of Sega Toys in Russia and CIS countries.^[5]

References

History of Sega by Country
Asia
Afghanistan \| Armenia \| Azerbaijan \| Bahrain \| Bangladesh \| Bhutan \| Brunei \| Cambodia \| China \| Georgia \| Hong Kong \| India \| Indonesia \| Iran \| Iraq \| Israel \| Japan \| Jordan \| Kazakhstan \| Kuwait \| Kyrgyzstan \| Laos \| Lebanon \| Malaysia \| Maldives \| Mongolia \| Myanmar \| Nepal \| North Korea \| Oman \| Pakistan \| Philippines \| Qatar \| Russia \| Saudi Arabia \| Singapore \| South Korea \| Sri Lanka \| Syria \| Taiwan \| Tajikistan \| Thailand \| East Timor \| Turkey \| Turkmenistan \| United Arab Emirates \| Uzbekistan \| Vietnam \| Yemen
North America
Antigua and Barbuda \| Bahamas \| Barbados \| Belize \| Canada \| Costa Rica \| Cuba \| Dominica \| Dominican Republic \| El Salvador \| Grenada \| Guatemala \| Haiti \| Honduras \| Jamaica \| Mexico \| Nicaragua \| Panama \| Puerto Rico \| Saint Kitts and Nevis \| Saint Lucia \| Saint Vincent and the Grenadines \| Trinidad and Tobago \| USA
South America
Argentina \| Bolivia \| Brazil \| Chile \| Colombia \| Ecuador \| Guyana \| Paraguay \| Peru \| Suriname \| Uruguay \| Venezuela
Europe
Albania \| Andorra \| Austria \| Belarus \| Belgium \| Bosnia and Herzegovina \| Bulgaria \| Croatia \| Cyprus \| Czechia \| Denmark \| Estonia \| Finland \| France \| Germany \| Gibraltar \| Greece \| Greenland \| Hungary \| Iceland \| Ireland \| Italy \| Latvia \| Liechtenstein \| Lithuania \| Luxembourg \| Malta \| Moldova \| Monaco \| Montenegro \| Netherlands \| North Macedonia \| Norway \| Poland \| Portugal \| Romania \| San Marino \| Serbia \| Slovakia \| Slovenia \| Spain \| Sweden \| Switzerland \| Ukraine \| United Kingdom
Australasia
Australia \| Fiji \| Guam \| Micronesia \| New Zealand \| Papua New Guinea
Africa
Algeria \| Botswana \| Djibouti \| Egypt \| Eswatini \| Ghana \| Kenya \| Lesotho \| Libya \| Mauritania \| Morocco \| Mozambique \| Namibia \| Nigeria \| Sierra Leone \| Somalia \| Sub-Saharan Africa \| South Africa \| Tunisia \| Uganda \| Zambia \| Zimbabwe

[1] ttps://www.kommersant.ru/doc/233963?query=bitman

[2] ttps://web.archive.org/web/20010409225930/http://sega.ru:80/news.phtml

[3] ttps://web.archive.org/web/20060901234208/http://vector.msk.ru:80/

[4] ttp://brunswickbowling.kz/about/sng.php

[5] ttps://www.fansimag.ru/tovary-dlya-detey/domashniy-planetariy/disk-proekcionnyy-sititek-dlya-planetariev-homestar-romanticheskiy-6743/

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[3]

[4]

[5]

@@ Line 10: / Line 10: @@
 Armenia, Azerbaijan and Georgia declared independence in 1991. In the next years they became members of the '''Commonwealth of Independent States (CIS)'''. However, Georgia left the CIS in 2008 due to the Russo-Georgian War.
-==Video game consoles==
+==From Mega Drive to Dreamcast==
-After the collapse of the Soviet Union, the Dendy console, distributed by [[Steepler]] since 1993 in CIS countries, gained popularity. In November 1993, Sega entered the Russian market with the help of [[Nissho Iwai]] and [[Forrus]]. At that time, no distribution channel had yet been established for the CIS countries, so the inhabitants had to settle for the numerous clones that began to flock to these regions. One of the sellers of such clones was Steepler, which started selling [[Pro 16 Bit]] and [[High Quality]]. Soon Steepler and the newly formed Dendy chain of stores began selling consoles under the names Mega Drive 2, some of which were original imported from Asia and others were clones that looked like the originals. [[Multi Mega|Genesis CDX]] consoles were also sold, as well as games for the above systems in various specifications (Asian, American and Bootleg)
+Most of Sega's history in this region from this period is related to [[History of Sega in Russia]], so the events are briefly summarized.
+<br>1. [[Steepler]] releases Dendy in 1993 and starts selling [[Sega]] clones ([[Pro 16 Bit]] and [[High Quality]]) and the original Mega Drive 2 from Asia, [[Multi-Mega|Genesis CDX]] from USA with US/EU/Asian/Bootleg games.
-By 1994/1995 the first officially-licensed Sega products arrived in the CIS. Nissho Iwai began expanding into the CIS territories and managed to get resellers in the region. One of the main distributing companies selling Sega products was [[Buka]]. Thanks to that, CIS countries got the Mega Drive 2 (European PAL and Asian PAL), [[Sega Saturn]] (Asian NTSC and later European PAL), [[Sega Mega-CD]] model 2 (Asian NTSC and European PAL), [[Sega Game Gear]] (European PAL), [[Master System]] 2 (European PAL) and [[Sega 32X]] (unknown specification). Steepler / Dendy also started selling the Mega Drive 2 console from the official Nissho Iwai channels, so thanks to this, the original consoles could also be found in their stores, although they were still more expensive than fakes.
+<br>2. [[Nissho Iwai]] gets licenses to distribute games in CIS countries and in 1994 selects several authorized distributors such as [[Buka]] who supply [[Mega Drive]] 2 (EU/AS PAL), [[Mega-CD]] 2 (EU PAL/AS NTSC), [[Master System]] 2 (EU PAL), [[Game Gear]] (EU PAL), [[Sega Saturn]] (AS NTSC/EU PAL), [[Mega Drive 32X]]. Steepler starts selling Mega Drive 2 from Nissho Iwai channels.
+<br>3. The wave of Sega and Dendy clones begins to flood the CIS countries on flee markets, small stores and from specialized sellers ([[Bitman]], [[Kenga]], [[Subor]]), which means that the original systems reach a smaller number of people.
-At the same time, the number of specialized resellers of the counterfeit Sega and Dendy consoles has increased. The two most important sellers at the time were [[Bitman]] with [[Super Bitman]] and [[Turbo Bitman]] and [[Kenga]] with [[Mega-Ken]] and the fake [[Unlicensed_Mega_Drive_clones_(Mega_Drive_2)_in_Russia#Mega_Drive_2_.28Kenga.29|Mega Drive II]]  (the second company obtained the rights to officially sell [[Multi Mega]] in 1995 in CIS countries)
+<br>4. Despite problems with clones, Sega recognizes Mega Drive as success in Russia and CIS and decides to push Sega Saturn. They signs a deal with Bitman, making [[Super Bitman]] legal and Bitman starts selling all Sega consoles in its stores in the PAL system.<ref>https://www.kommersant.ru/doc/233963?query=bitman</ref>
+<br>5. Sega Saturn turns out to be a failure and Bitman is bought by [[R-Style]] in 1997, which sells the other Sega consoles for a short time.
-Despite the large piracy, Sega recognized Mega Drive as a success in the CIS countries. To act even more effectively against piracy, in 1996 Bitman, became the distributor No.1 of [[Sega Europe]] in both Russia and the CIS, replacing Forrus role. Bitman distribute the Mega Drive 2, [[Sega Saturn]] , [[Sega Mega-CD]] model 2, [[Sega Game Gear]], [[Sega 32X]] and [[Sega Pico]] in addition to the Super Bitman all in the European PAL system.{{Fileref|Migr_8_RU.pdf|page=91}}<ref>https://www.kommersant.ru/doc/233963?query=bitman</ref> After the success of Mega Drive, Sega had high hopes for the distribution of Sega Saturn. The Russian and CIS markets have become a priority among former Eastern Bloc countries.<ref>https://www.telecompaper.com/news/32bit-consoles-to-be-launched-in-may-1996--81064</ref> Despite the efforts of Buka and Bitman, Sega Saturn just as in other countries of the world did not sell as good as Mega Drive.
+<br>6. The region is flooded in the late 1990s and early 2000s with Sega and Dendy clones from two channels: Asian by small sellers and flee markets and Russian by mainly [[Simba's Video Games]] and [[New Game]].
+<br>7. Sega returns with [[Dreamcast]], released by [[NVT]] in 2000.<ref>https://web.archive.org/web/20010409225930/http://sega.ru:80/news.phtml</ref> In the late 2000s, due to pirated translations of games into Russian and their distribution through its own sales channel in CIS countries,<ref>https://web.archive.org/web/20060901234208/http://vector.msk.ru:80/</ref> the console became popular and sold long after its support in the world ended.
-In 1997, Bitman was acquired by [[R-Style]], which inherited the former's distribution agreement. R-Style continued selling Saturn (European PAL and NTSC-U), Mega Drive II (European PAL), Mega CD II (European PAL) and Pico (European PAL).
-[[Sega Dreamcast]] has also reached the CIS. In 2000 [[NVT]] was appointed a distributor and started selling consoles.<ref>https://web.archive.org/web/20010409225930/http://sega.ru:80/news.phtml</ref> Consoles were sold along with Russian documents. The end of 2000 was marked by a boom for DC consoles in the CIS countries, which was related to the mass distribution of Russified versions of games (pirated ones) and the decrease in prices of the console and games thanks to official distribution.{{fileref|Radio 2001-12 RU Dreamcast.gif|}} Despite the failure of Dreamcast in the world, in the CIS countries the console was well received and could be bought until the end of 2003. The original games were rare and pirate games were popular, which were translated into Russian. Several companies producing unoriginal Russian translations such as [[Vector (company)|Vector]], had their representatives in the CIS.<ref>https://web.archive.org/web/20060901234208/http://vector.msk.ru:80/</ref>
 ==After Dreamcast==
 In the following years, some games were released by the [[1C Company]]. Sega games are also available through digital distribution and the region is part of RU-CIS-UA when it comes to digital keys. Digital game distribution platforms such as Steam suggest lower prices for the region.
-In the Caucasian States, clones of [[Sega Mega Drive]] can still be find. Most of them are from Russia.
+In the Caucasian States, clones of [[Sega Mega Drive]] can still be find still from Asian and Russian distribution channel.
 ==Sega Amusement ==