Sega AM3

From Sega Retro

Sega AM3
Division of Sega of Japan
Founded: 1990
Defunct: 2000-04-21
Merged into: Hitmaker

Sega Amusement Machine Research and Development Department #3, (Sega AM R&D Dept. #3) was a division within Sega Enterprises. It was formally established in April 1993, due to an internal reorganization of the arcade development section[1], and existed primarily to create arcade (or "amusement") games. During its existence, this division was commonly referred to as Sega AM3, being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, Hisao Oguchi acted as AM3's general manager[2]. AM3 existed for most of the 1990s until May 1999 when it became Sega Software R&D Dept. 3[3].

Like AM1 and AM2, AM3 brought it's own colour to Sega's amusement research and development. Most notable are rail shooters (Rail Chase, Gunblade NY, The Lost World: Jurassic Park), sports (Decathlete, Virtua Tennis) and games that simulate real life careers in Crazy Taxi, Jambo! Safari or Derby Owners Club. For a brief time, the team experimented with pre-rendered 3D graphics for use in AM5's AS-1 simulator, producing Michael Jackson in Scramble Training, Megalopolis: Tokyo City Battle, and a number of experimental short films based around Sonic the Hedgehog.[4] VR-1 and Dragon Ball Z V.R.V.S. also saw AM3 involved with AM5 and advanced technology again.


List of staff

Magazine articles

Main article: Sega AM3/Magazine articles.

External links


Timeline of Sega of Japan research and development divisions